Monday, September 25, 2017

SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google...

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity –...

How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're...

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines...

5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday

Typical link outreach is a tired sport, and we've all but alienated most content creators with our constant link requests. In today's Whiteboard Friday,...

Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard...

Content creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we're excited to welcome Ian Lurie...

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of...

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First...

Without a solid base of links, your site won't be competitive in the SERPs — even if you do everything else right. But building...

How to Diagnose Pages that Rank in One Geography But Not Another – Whiteboard...

Are you ranking pretty well in one locale, only to find out your rankings tank in another? It's not uncommon, even for sites without...

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query...

Competing with comparison sites in the SERPs can feel like a losing game, but it doesn't have to. In today's Whiteboard Friday, Rand explains...

How to Determine if a Page Is "Low Quality" in Google’s Eyes – Whiteboard...

What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself?...

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Six Problems that can’t be Solved with Marketing Technology – Customer Think

Six Problems that can't be Solved with Marketing TechnologyCustomer ThinkIn my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing...

Common small business marketing mistakes and how to avoid them – My Business

My BusinessCommon small business marketing mistakes and how to avoid themMy BusinessMaybe you haven't thought that much about marketing. Maybe you haven't made mistakes...

Graphic Design / Digital Creative Industries / Marketing internship – Pedestrian TV

Graphic Design / Digital Creative Industries / Marketing internshipPedestrian TVDue to our growth we are looking for a gun graphic design & digital marketing...