Wednesday, March 29, 2017

3 Tactics for Hyperlocal Keywords – Whiteboard Friday

Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume...

Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday

You may be tempted to publish that newest round of answers you've gotten from industry experts, but hold off — there's a better way....

How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore....

What Links Can You Get That Comply with Google’s Guidelines? – Whiteboard Friday

Posted by MarieHaynesIf you've ever been the victim of a Google penalty, you know how painful it can be to identify the problem and...

Influencer Outreach: 5 Pro Tips for Stunning Success

One share from an influencer can massively impact your traffic. Image via Shutterstock. Here’s a bombshell: All that well-written, well-optimized content you’ve been developing probably...

3 Lazy SEO Tips to Jumpstart Customer Acquisition

SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular...

25 E-commerce Experts Share Their Best Tips for Driving Repeat Sales Online

Whether you’ve been running an online store for 6 months or 6+ years, it’s a never-ending battle to win conversions. With average cart abandonment...

5 Reasons Your Facebook Ads Aren't Working

You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is...

Google has no plans to use publisher URLs for AMP, despite little speed gain

One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a...

Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more...

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Marketing your business through the GLCC – Lowell Sun

Marketing your business through the GLCCLowell SunHere at the Chamber one of the things we pride ourselves on is the opportunities we provide for...

Social Gaming Platform Introduced in Pennsylvania – Mobile Marketing Watch

Social gaming is on a roll in Pennsylvania. According to a report from our sister site mGamingWatch, Mount Airy Casino Resort — Pennsylvania’s first AAA...

How to Make Sure Your Digital Marketing Strategy is Results-Driven

To measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure...