Thursday, July 27, 2017

Ranking Fluctuations: What to Expect + How to React – Whiteboard Friday

Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping...

How Content Can Succeed By Making Enemies – Whiteboard Friday

Getting readers on board with your ideas isn't the only way to achieve content success. Sometimes, stirring up a little controversy and earning a...

Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday

With the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new...

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there....

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines...

How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday

Does Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more...

SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google...

When and How to Use Domain Authority, Page Authority, and Link Count Metrics –...

Posted by randfishHow can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does...

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of...

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query...

Competing with comparison sites in the SERPs can feel like a losing game, but it doesn't have to. In today's Whiteboard Friday, Rand explains...

Latest article

Shark Tank star Naomi Simson to ‘revolutionise digital marketing’ with AI – AdNews

Shark Tank star Naomi Simson to 'revolutionise digital marketing' with AIAdNewsShark Tank star and RedBalloon founder Naomi Simson is taking aim at the buzzing...

Mobile Marketing Association Germany On Expansion Course With Impressive Roster Of New Board Members...

BERLIN, GERMANY – July 27, 2017: The Mobile Marketing Association enters a new phase of growth and activity, adding leading companies to its executive...

Steven Mandala Named President of Univision Ad Sales and Marketing – Variety

Steven Mandala, whose ties to TV ad sales go back to time he would spend as a boy making rounds with his father as...