Sunday, May 28, 2017

The Ultimate Blueprint for Creating a Super Persuasive Testimonial

It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to seek feedback from others. But testimonials...

How Data Helps Influence Reluctant Buyers

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features...

Search in Pics: Google drum set, a deep blue room & Google sneakers

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For...

A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via Shutterstock. While Quality Score is...

Should SEOs Care About Internal Links? – Whiteboard Friday

Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips...

SearchCap: Google link warning, in-store sales & more SEM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10...

Using the Customer Journey to Guide Your Campaigns

Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so...

How to Create Your First Kissmetrics Campaign

With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If...

Google warns against misusing links in syndication & large-scale article campaigns

Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links. Google’s post...

How to compare paid search and organic search without sounding foolish

Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying...

Latest article

Chamber to hear Citizens Bank official on social media marketing – The Exponent Telegram...

The Exponent Telegram (press release) (registration)Chamber to hear Citizens Bank official on social media marketingThe Exponent Telegram (press release) (registration)BELINGTON — Jessica Shaffer, the...

Marketing Minutes: Marketing metrics for your business – Rental Pulse

Marketing Minutes: Marketing metrics for your businessRental PulseAll businesses invest some resources — mainly time and money — to marketing their business, but oftentimes...