Friday, August 23, 2019

Over half of searches on Google yield zero clicks

New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on Google is growing. Next steps for search marketers Zero-click searches...

5 Essential Strategies for Marketing to Generation Z

Everyone talks about what makes millennials tick or how to market to them, so we forget they’re old news. Sure, we'll still need to...

Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting

Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be...

FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results

Posted by LilyRayNYCStructured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to...

Six beloved content marketing tools recommended by the pros

Are you going about your content marketing as effectively and efficiently as possible? There are a lot of different content marketing tools out there, with...

Facebook Ads for Restaurants: 11 Tips to Bring More Revenue to Your Table!

Ah, one of my favorite industries to write about! I love food, and I love eating at restaurants. That’s why the restaurant industry is...

Fresh Features & Functionalities: A Six Month Look back at What’s New in Moz...

Posted by rachelgooodmanmooreIf you’re anything like me, you might be wondering how the heck it's already August — where did the first half of the...

SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get...

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the...

11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)

If you’ve ever failed in marketing, you’re not alone. Nobody likes to mess up, but we’ve all been there. And what sets truly remarkable marketers...

Where paywall content stands with SEO: A focus on user experience

Publishers are increasingly adopting the paywalled content approach as a monetization strategy. If there’s anything, paywalled content has helped publishers generate more revenue online....

Latest article

How Electric Star is future-proofing its business – MorningAdvertiser.co.uk

How Electric Star is future-proofing its business  MorningAdvertiser.co.ukMultiple operator Electric Star is ensuring it has a certain future by offering a plethora of food and...

How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic] – Social Media...

How to Build a B2B Influencer Marketing Strategy for 2020   Social Media TodayWith 49% of consumers relying on influencer recommendations, and influence marketing campaigns...

Sound thinking – MobileMarketing Magazine

Sound thinking  MobileMarketing MagazineAs research from Xaxis and the IAB highlights a shift towards audio, Uli Reese, Global CMO of Amp, says the journey towards...