Wednesday, April 26, 2017

[Reminder] Live webinar: 5 hot trends in advanced analytics

Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety...

SearchCap: Google Project Owl, trillions of searches & local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project...

Local search update: ‘Best’ filter invading the local pack

Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a...

3 Copywriting Mistakes That Could Be Hurting Your Free Trial Engagement (And How to...

Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a kid. So...

Evaluating PPC talent, part 1: Where to begin

The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside....

Content and links: It really does take a village

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough...

Google reaffirms 15% of searches are new, never been searched before

Today, Google has reaffirmed that 15 percent of Google searches done by users on a daily basis have never been seen before. Google said...

Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content

Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions...

Why Thin Content Still Ranks as a Top SEO Issue to Solve

It struck me the other day, while I was reviewing a client project with one of our SEO analysts, that the old problem of...

Coming Soon: Similar Audiences for Search Campaigns [Data]

Google’s been the big dog of the search game for well over a decade and has AdWords advertisers have primarily focused on managing their...

Latest article

It’s Getting Harder to Make Marketing Tech Decisions – eMarketer

The fluidity of the marketing technology space is making it harder than ever for marketers to choose between standalone best-of-breed tech providers and multisolution...

There’s No Such Thing as a Site Migration

Websites, like the businesses who operate them, are often deceptively complicated machines. They’re fragile systems, and changing or replacing any one of the parts can...

Inside Chase’s marketing strategy – Digiday

Inside Chase's marketing strategyDigidayIn the three years that Karna Crawford has been working at Chase, it's been going through some major changes. Crawford, the...