Tuesday, January 23, 2018

The unique selling proposition: A key element for SEO success

Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising...

Website redesigns: How to retain and improve your SEO

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an...

Website redesigns: How to retain and improve your SEO

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an...

How to Scale Your Lead Generation Through Blogging

I’m a big advocate of blogging. It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead...

Search in Pics: A pig visits Google, big teddy bear & a broken Google...

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...

Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]

Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some...

Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard...

Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This...

Google adds keyword functionality to the AdWords app

We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers...

SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: 80%...

Study: 80% of Google Home results come from snippets

Digital agency ROAST has released a Voice Search Ranking Report (registration required), which seeks to categorize and understand how Google processes and responds to...

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