Selecting a Preferred Audience for your Facebook Page can help Facebook better determine your key audience.
In a new episode of the "All the Social Ladies" podcast, Carrie Kerpen speaks with Sharon Feder, Chief Digital Officer at Watch Entertainment
Here's a framework to organize the metrics by which you can measure the impact and performance of your social media marketing efforts.
Proximity and geo-location targeting can greatly improve the relevance and resonance of your campaigns.
Here are three simple social media marketing tips you should consider in your strategy.
Social selling requires cross-division co-operation and participation - which can pose unique challenges.
Snapchat has made a series of small changes, all of which could be leading to bigger things in future.
Podcast listenership is on the rise amongst LinkedIn's user base - they recently released this infographic outlining this shift.
The Weekly Measure: Determining Content Marketing Budget, Site Structure Guide and Link Building’s Role...
The Weekly Measure is your weekly on stop source for digital marketing news. Each week we cover the latest from the content marketing, paid...
Facebook has released a new report which looks at how open users are to conducting business via message.