While video content is the key trend in social media marketing circles, there are ways to create engaging video content from still images.
Instagram has announced that they're testing a new shoppable tags feature - here's how it could change the way people use the platform.
Looking to capitalize on the influence of word-of-mouth recommendations, Facebook is ramping up it's efforts to boost consumer review activity on the platform.
In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with veteran digital campaigner Laura Olin.
The term 'Millennial' applies to a very large group, and thus, it may not be helpful in targeting your brand message.
In a new Social Business Engine podcast, Bernie Borges speaks with Miri Rodriguez, Sr. Lead for Social and Communities Support at Microsoft
Research has shown that male anf female users communicate very differently on social media - but what are the reasons behind this?
Twitter recently held an event to discuss what's coming next for advertisers and marketers on the platform.
Periscope has unveiled its own version of video masks, similar to Snapchat's Lenses.
Being able to measure emotional responses will with no doubt lead to the biggest paradigm shift in the history of marketing.