Friday, November 24, 2017

Social Media vs. SEO: Which is the Best Traffic Source?

Which is more important to focus on, social media marketing or SEO? Contributor Lilach Bullock provides some insights in this post. 

Snapchat's Introducing New Data Options to Highlight the Offline Impact of Snap Ads

Snapchat is introducing new tools which will help highlight how Snap ads are helping to drive in-store visits.

Ask SMT: Are there too many social media metrics? Which do you find most...

We asked out SMT Influencers for their insight on social media marketing metrics - and which are the most important.

Ask SMT: Are there too many metrics? Which do you find to be the...

We asked out SMT Influencers for their insight on social media marketing metrics - and which are the most important.

Twitter's Testing Out a New Bot System for Twitter Support

Twitter's using a new bot system for their @support account, which provides some good insight into how Twitter bots work.

Pinterest Provides New Data on their Active Audience [Infographic]

Pinterest has released a new infographic which provides an overview of their 175 million user strong audience.

The Top 8 Social Media Trends to Watch Out For [Infographic]

This new infographic provides some context for the changes and challenges we can expect to see in social media this summer.

Facebook Provides New Tools to Help Small Businesses Make Better Use of their Platforms

Facebook has announced a new set of tools to help small businesses make better use of the platform. 

M is for Media: A Key in the Development of Your Personal Brand

In an excerpt adapted from his new book, Barry Feldman explains the importance of understanding the various media channels when building your personal brand.

Instagram Merges Disappearing and Permanent Messages, Increasing Pressure on Snapchat

Instagram has merged their disappearing messages into their regular messaging feed, bringing the function more in line with Snapchat.

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