Tuesday, October 16, 2018

The Weekly Measure: Snapchat Mistakes, Link Outreach & Google Shopping Ads

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in...

Snapchat Launching Self-Serve Ad Platform, New TV-like Content and (Maybe) Spectacles 2.0

Snapchat is releasing a new self-serve ads manager, while also working on new TV content deals and the next version of Spectacles.

Facebook's Testing a New 'Topics to Follow' Option to Get More Content into Your...

Facebook's testing out a new way to show users more content, with 'Topics to Follow' suggestions in your News Feed.

8 Reasons Why Google Analytics Data Will Never Match Your Facebook Insights

The data in provided by Facebook Insights and Google Analytics is different, which can lead to mis-matches. Here are some of the variations you need...

Twitter to Bring Full-Screen, Vertical Video Ads to Moments

Twitter's bringing video ads to their Moments storytelling option, providing a new option for advertisers.

Why Podcasting Matters to Marketing [Infographic]

This new infographic outlines the business opportunities of podcasting, which has been on the rise in recent years.

Leading Marketers Discuss Emerging Trends in Video Content [Video]

Leading marketers recently gathered at the Videonomics Summit to discuss the stats of video marketing - here are some of the highlights.   

How to Create Effective Social Media Reports [Infographic]

Creating effective social media marketing reports is a critical part of the social business process. Here are some tips for effective social reporting. 

Facebook's Expanding their Content Moderation Team in an Effort to Eliminate Criminal Content

Facebook has announced an expansion of their content moderation team to deal with criminal and offensive content. 

4 Tips to Keep Your Brand Coherent Across Platforms

Maintaining a consistent brand approach is key to maximizing your social media presence. 

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