Monday, August 21, 2017

The Power of Employee Social Advocacy [Infographic]

This new infographic from Social Reacher provides an overview of the how and why of social advocacy, with key stats and tips to get you thinking. 

[ANALYSIS] SA social media is giving consumers power to discipline corporations – Eyewitness News

Eyewitness News SA social media is giving consumers power to discipline corporationsEyewitness NewsIf their marketing team didn't see the problem, citizens on social media...

Harnessing Data through AI to Understand the B2B Buyer’s Journey [Podcast]

In a new Social Business Engine podcast, Bernie Borges speaks with Raviv Turner, the Co-Founder and CEO of CaliberMind

313@somerset appoints agency for social media duties – Marketing Interactive

313@somerset appoints agency for social media dutiesMarketing Interactive313@Somerset has appointed boutique digital marketing consultancy Hashtag Interactive to manage its social media duties for a...

Do Different Age Groups Prefer Different Content Online? [Infographic]

This new infographic looks at the key content habits and behaviors of the different generations online, based on various research reports and studies.

How to Use Instagram for Business [Infographic]

This infographic provides an overview of the growing business and marketing opportunities on Instagram.

Why is it So Easy to Chase Bad Strategy Online?

Sticking with what works makes sense, but there's a point at which you need to evolve your thinking.

Building brand Dulquer online: Star’s social media manager on their marketing strategy – The...

This week, actor Dulquer Salmaan became the first star from the Malayalam industry to get 5 million Likes on Facebook. Mohanlal, who is the highest...

The Most Discussed Issues on Facebook and Instagram in July [Infographic]

Facebook has released the latest version of its monthly 'Hot Topics' report, highlighting the most mentioned issues across the platform in July.

The Art of Customer Loyalty in The Age of Consumer Experience and Engagement

Digital connectivity has changed the expectations of consumers - here's how to adapt your business in-line with trends.

Latest article

Volvo hires former Harley-Davidson marketer Johnstone as marketing strategy director – CampaignLive

CampaignLiveVolvo hires former Harley-Davidson marketer Johnstone as marketing strategy directorCampaignLiveBefore Skoda, Johsntone spent four-and-a-half years at Harley-Davidson, leading marketing for the motorcycle brand in...

Ikea, Game of Thrones and the power of reactionary marketing – Marketing Week

Marketing WeekIkea, Game of Thrones and the power of reactionary marketingMarketing Week“If you just throw all your marketing budget into two or three campaigns...

How to improve your SEO with user-friendly interlinking

At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and...