Friday, April 26, 2019

How to get international insights from Google Analytics

Your international marketing campaigns hinge on one crucial element: how well you have understood your audience. As with all marketing, insight into the user...

Links as a Google Ranking Factor: A 2019 Study

Posted by EricEngeDo Links Still Matter? For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much...

A survival kit for SEO-friendly JavaScript websites

JavaScript-powered websites are here to stay. As JavaScript in its many frameworks becomes an ever more popular resource for modern websites, SEOs must be...

Five tools for audience research on a tiny budget

When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer....

How to Find Your True Local Competitors

Posted by MiriamEllisWho are your clients’ true competitors? It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google,...

The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization – Whiteboard Friday

Posted by randfishWe've covered strategy, keyword research, and how to satisfy searcher intent — now it's time to tackle optimizing the webpage itself! In the...

Complete guide to Google Search Console

At the frontlines in the battle for SEO is Google Search Console (GSC), an amazing tool that makes you visible in search engine results...

8 Content Distribution Ideas to Meet Your Brand’s Goals

Posted by AlliBerry3There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but...

Luxury marketing search strategy, Part 2: Strategies and tactics

In the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what...

Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO,...

Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an...

Latest article

New Tech Turns Bank Call Centers Into Marketing Data Goldmines – The Financial Brand

New Tech Turns Bank Call Centers Into Marketing Data Goldmines  The Financial BrandWhen consumers phone their bank or credit union, those calls can yield the...

Global Digital Marketing Spending Market 2019 Rising Trends – Comcast, AT&T, P&G, Verizon, General...

Global Digital Marketing Spending Market 2019 Rising Trends – Comcast, AT&T, P&G, Verizon, General Motors  Market Talk NewsHome · Information Technology; Global Digital Marketing Spending...

Green Hat becomes Sigma Healthcare’s marketing agency of record – mUmBRELLA*

Green Hat becomes Sigma Healthcare's marketing agency of record  mUmBRELLA*Green Hat has won Sigma Healthcare's marketing account, becoming its B2B marketing agency of record. The...