Friday, November 24, 2017

Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

Many companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally...

NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site

For many years now, Moz's customers and so, so many of my friends and colleagues in the SEO world have had one big feature...

How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday

Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one...

5 More WordPress SEO Enhancements You Wish You Had

Are there certain things you wish you could accomplish with your SEO in WordPress, but the functionality is just not there? Me, too. Last time...

Unlocking Hidden Gems Within Schema.org

Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples...

Google Shares Details About the Technology Behind Googlebot

Crawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their...

Does Googlebot Support HTTP/2? Challenging Google’s Indexing Claims – An Experiment

I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website....

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard...

Have your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key...

Do iPhone Users Spend More Online Than Android Users?

Apple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X...

How to Turn Low-Value Content Into Neatly Organized Opportunities – Next Level

Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help...

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