Monday, September 25, 2017

The Beginner’s Guide to Structured Data for SEO: A Two-Part Series

Part 1: An overview of structured data for SEO SEOs have been talking about structured data for a few years now — ever since Google,...

State of Enterprise SEO 2017: Overworked SEOs Need Direction

This survey and its analysis was co-authored with North Star Inbound's senior creative strategist, Andrea Pretorian. In the spring of 2017, North Star Inbound partnered...

How to Diagnose Pages that Rank in One Geography But Not Another – Whiteboard...

Are you ranking pretty well in one locale, only to find out your rankings tank in another? It's not uncommon, even for sites without...

What’s Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes

The other day, my colleague Tom Capper wrote a post about getting more traffic when you can’t rank any higher. I was really pleased...

Building a Community of Advocates Through Smart Content

From gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even...

Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation?

I recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The...

Relive MozCon with the 2017 Video Bundle

MozCon may be over, but we just can’t get enough of it — and that's why our team has worked hard to bring the...

How to Determine if a Page Is "Low Quality" in Google’s Eyes – Whiteboard...

What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself?...

The Voice Playbook – Building a Marketing Plan for the Next Era in Computing

Preface This post serves a dual purpose: it's a practical guide to the realities of preparing for voice right now, but equally it's a rallying...

How to Optimize for Google’s Featured Snippets to Build More Traffic

Have you noticed it's getting harder and harder to build referral traffic from Google? And it's not just that the competition has got tougher (which...

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Six Problems that can’t be Solved with Marketing Technology – Customer Think

Six Problems that can't be Solved with Marketing TechnologyCustomer ThinkIn my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing...

Graphic Design / Digital Creative Industries / Marketing internship – Pedestrian TV

Graphic Design / Digital Creative Industries / Marketing internshipPedestrian TVDue to our growth we are looking for a gun graphic design & digital marketing...

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital...

AdweekAs IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?AdweekWatson Advertising promises to kick start the era of cognitive...