Tuesday, July 16, 2019

Google Sandbox: Is it still affecting new sites in 2019?

Google Sandbox is a commonly believed filter that’s used by Google to prevent new websites from ranking high in Google’s Search Engine Results Pages...

Who’s poised to win the brewing v-commerce wars?

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that...

Alexa.com adds more search tools to its competitive analysis

Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis...

Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along

Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3...

How to run a successful competitor-focused paid campaign

One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not...

Nine Google Ads hacks to improve your CTR and conversion rate

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone...

Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this...

Five tips to create an SEO-friendly FAQ page

Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to...

Making the case for more non-brand funding in paid search

When you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little...

Five easy SEO strategies: Increase search engine rankings and gain qualified customers

Understanding how search engines rank websites and applying simple nontechnical SEO strategies will lead to increased traffic from qualified customers. Search engine optimization (SEO) is a...

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Private equity firms continue to dominate marketing M&A with USA most active – The...

Private equity firms continue to dominate marketing M&A with USA most active  The DrumThe ad networks again were outmuscled in the marketing mergers and acquisitions...

Clean Data That Leads To Precision Marketing? Who’d Have Thought – B&T

Clean Data That Leads To Precision Marketing? Who'd Have Thought  B&TModern marketing is all about building data-based profiles of consumers in order to accurately target...

See How Clever Call Tracking Helped This Agency Get 219% More Leads for Their...

If you’re an agency owner, there’s a lot of pressure on you to prove to clients (beyond a shadow of a doubt) that your...