How to use PPC data to drive more SEO traffic
It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital...
Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019.
If you are...
How to Get Started Building Links for SEO
Posted by KameronJenkinsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started...
How to Become an SEO Expert: The Definitive Guide
This guide will show you exactly how to become an SEO expert.
Including:
Learning frameworks
Emerging trends
Must-read resources
Lots more
So if you want to go from SEO rookie...
Boolean search for social media monitoring: What to track, how to track, and why
If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show...
How to Get a Customer to Edit Their Negative Review
Posted by MiriamEllis“When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer
Your brand inhabits...
Four tools your business needs for better metric reporting
Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and...
"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions
Posted by KristinTynskiIn 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate...
Robots.txt best practice guide, part 2: Setting up your robots.txt file
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.
If...
Video marketing tips and tools to boost your traffic
The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second...