Monday, November 20, 2017

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

It's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it...

How to Make Your Website More Secure (So Google Doesn’t Punish You)

Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is...

Make Content Your #1 SEO Strategy Initiative in 2018

I’ve been in digital marketing for 10 years. It’ll be 10 years ago this January that I first walked through the doors at Bruce Clay,...

How to Build the Right Content Marketing Strategy for SEO Growth

Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around...

Rewriting the Beginner’s Guide to SEO

Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece...

How to Optimize for Voice Search – Content Marketing & Technical SEO Tips

How to Optimize for Voice Search – Content Marketing & Technical SEO Tips was originally published on BruceClay.com, home of expert search engine optimization...

How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

When Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs,...

Countdown to Launch: How to Come Up with Great Testing Ideas

Whether you are working on a landing page or the homepage of your website, you may be asking yourself, "Why aren't people converting? What...

How to Do a Keyword-Driven Content Audit (with Keyword Explorer)

As content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we're done with one piece...

Bruce Clay’s Views on Building Links for SEO

Links are the fabric of the web. And in the SEO world, how we view them and earn them has changed dramatically in the...

Latest article

Marketing exec said he kept track of secret payments – USA TODAY

Marketing exec said he kept track of secret paymentsUSA TODAYNEW YORK (AP) — A sports marketing executive has testified that he kept a secret...

YouTube, Asos, gig economy: Everything that matters this morning – Marketing Week

Marketing WeekYouTube, Asos, gig economy: Everything that matters this morningMarketing WeekYouTube, Asos, gig economy: Everything that matters this morning. Catch up on all the...

Vistaprint Helps Brooklyn Small Business Create Holiday Window Fit for 34 – Business Wire...

Business Wire (press release)Vistaprint Helps Brooklyn Small Business Create Holiday Window Fit for 34Business Wire (press release)“Small businesses struggle to compete with larger retailers...