Thursday, July 27, 2017

Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have...

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of...

"SEO Is Always Changing"… Or Is It?: Debunking the Myth and Getting Back to...

Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small...

Fighting Review Spam: The Complete Guide for the Local Enterprise

It’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion...

SEO for Copywriters: Tips on Measuring SEO Impact – Next Level

Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting...

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines...

Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early...

I have some big news to share with you. As many of you know, three and a half years ago, Rand began to shift his...

How "Message Match" Can Lift Conversion Rates by 212.74% [Case Study]

Google offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they...

The Unspoken Reality of Net Neutrality

It's not very often that Moz as a company openly advocates for a particular political position. While we've always supported our employees' choices to...

This Is What They Search For: The Most Popular US Industries & Traffic Shares

After storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular...

Latest article

Google, Brooklyn library offers free digital marketing classes – News 12 Brooklyn

Google, Brooklyn library offers free digital marketing classesNews 12 BrooklynGoogle has partnered with the Brooklyn Library to offer free digital marketing classes for local...

10 Tips That Will Make You a Better Blogger

Looking to improve your blog content? Here are ten tips to help get you the right track.

Amazon has a ‘stealth’ unit working on healthcare tech – MobileMarketing Magazine

MobileMarketing MagazineAmazon has a 'stealth' unit working on healthcare techMobileMarketing MagazineAmazon has reportedly started a secret lab that is dedicated to healthcare technology, such...