Tuesday, April 13, 2021

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats...

Patreon: Subscriber and Creator Statistics for 2021

Patreon launched in 2013 with a mission to help creatives monetize their content. Within 18 months, 125,000 “patrons” were using the platform to make recurring...

LiveBlogPosting Schema: A Powerful Tool for Top Stories Success

Posted by cml63 One of the great things about doing SEO at an agency is that you're constantly working on different projects you might not...

Peloton Subscriber and Revenue Statistics (2021)

Peloton introduced its first product in 2014, a connected exercise bike with access to on-demand classes. 3 years later, in 2017, the company hit a...

Google My Business: What It Is, How To Use It, and Why

Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a...

Research: The integration of SEO and PR

30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in...

How to Select Meaningful B2B SEO Keywords

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s...

On-page SEO: a handy checklist to tick off in 2021 and beyond

30-second summary: On-page SEO is the process of optimizing your web pages and content for search engine crawlers It involves a lot of moving parts, so...

Is Google moving towards greater search equity?

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable...

Zoom Statistics: How Many People Use Zoom in 2021?

Zoom Meetings is a web conferencing platform. Launched in 2013, it registered 400,000 users within its first month. By the end of its first...

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