Thursday, March 21, 2019

3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer. Okay, so where should you look...

Bing’s Expanded Text Ads Even Outperform Google’s [Data]

Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in...

How to Calculate Your Marketing Budget [Infographic]

When meeting potential clients, we always have to ask the dreaded question: “What is your marketing budget?” Typically we get a blank stare and a...

5 Reasons Your Facebook Ads Aren't Working

You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is...

How to Calculate the ROI of Offline Transactions

In a way, e-commerce sites have it easier than offline companies who need to get a sales person involved in each deal. When it...

Latest article

RSA Sales & Marketing Panel on Relationships – Security Boulevard

RSA Sales & Marketing Panel on Relationships  Security BoulevardFor a number of years, I've had the honor of participating on the T.E.N. ISE® Sales and...

Ex-Aegerion execs, employees seek to escape drug marketing case – Reuters

Ex-Aegerion execs, employees seek to escape drug marketing case  ReutersNine former executives and employees at Aegerion Pharmaceuticals Inc urged a federal judge on Wednesday to...

Simplot’s GM marketing says brands should be reinventing ‘every day’ – MuMbrella

Simplot's GM marketing says brands should be reinventing 'every day'  MuMbrellaThe general manager of marketing for leading food manufacturer Simplot has spoken of the challenges...