Tuesday, March 26, 2019

6 Ways to Target Early-Stage Buyers in PPC

It’s no secret that the better you can use your keywords to target your ideal user, the more success you’re going to have in...

Does Dwell Time Really Matter for SEO? [Data]

What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. I won't...

The Secrets of AdWords CTR in 5 Charts

Click-through rate (CTR) is arguably the most important metric in paid search (organic, too, for that matter). It’s a key component in determining Quality...

The Beginner’s Guide to Keyword Search Volume for Marketers

In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through...

Search & Social Come Together in WordStream's New Performance Dashboard & 20-Minute Work Week

Since WordStream’s humble beginnings, our goal has been to help you work faster, more easily, and more efficiently. And, of course, to help you...

5 Subject Line Mistakes That Tank Your Open Rates

Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email...

5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

These days, creating a high-performing landing page isn’t rocket science. And that's particularly true with the advent and affordability of landing page builders, access to...

Why You NEED to Switch to Expanded Text Ads In 5 Graphs

The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads.   If you’ve been putting off switching to...

19 Marketing Conferences You Can't Miss in 2017

Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities. If you want to learn tons...

5 Sneaky Reasons Your CTA Button Text Scares People Away

You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out...

Latest article

Money and popularity drive Instagram teen influencers – Livemint

Money and popularity drive Instagram teen influencers  LivemintBhargav Kheni, 19, has about 120,000 followers on Instagram and that makes him a social media celebrity. Kheni...

Precision location targeting for mobile study shows incredible effectiveness – Marketing Interactive

Precision location targeting for mobile study shows incredible effectiveness  Marketing InteractiveTracking where, when, and for how long consumers were in a shopping mall could help...

3 Reasons Your Small Business Should Be Creating More Visual Content – Black Enterprise

3 Reasons Your Small Business Should Be Creating More Visual Content  Black EnterpriseSmall business owners who increase the amount of visual *content* that they share...