Wednesday, July 18, 2018

Getting Started with Google Advertising [Video Series]

We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how...

New Display Targeting, AdWords Message Extensions, and Other Top Stories from October

Whether you went out over the weekend or are preparing for a night of debauchery and questionable costumes tonight, All Hallows Eve is upon...

The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

Is it Time to Hire an Agency? Even the best of us DIYers all eventually run up against something that makes little sense for us...

3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer. Okay, so where should you look...

Bing’s Expanded Text Ads Even Outperform Google’s [Data]

Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in...

How to Calculate Your Marketing Budget [Infographic]

When meeting potential clients, we always have to ask the dreaded question: “What is your marketing budget?” Typically we get a blank stare and a...

5 Reasons Your Facebook Ads Aren't Working

You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is...

How to Calculate the ROI of Offline Transactions

In a way, e-commerce sites have it easier than offline companies who need to get a sales person involved in each deal. When it...

Latest article

Study shows positive impact of 3D audio advertising – MobileMarketing Magazine

MobileMarketing MagazineStudy shows positive impact of 3D audio advertisingMobileMarketing MagazineSky Sports and DAX have partnered with Neuro-Insight to measure the effects of 3D audio...

Viewpoint: Technology isn’t always the answer – MobileMarketing Magazine

Viewpoint: Technology isn't always the answerMobileMarketing MagazineI'm not going to begrudge Elon Musk for wanting to help, although it's certainly easy to read his...

Alibaba to buy minority stake in Focus Media to tap digital marketing – Business...

Business InsiderAlibaba to buy minority stake in Focus Media to tap digital marketingBusiness InsiderFocus media, which was founded in 2003, has its main business...