Tuesday, August 21, 2018

5 Subject Line Mistakes That Tank Your Open Rates

Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email...

5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

These days, creating a high-performing landing page isn’t rocket science. And that's particularly true with the advent and affordability of landing page builders, access to...

Why You NEED to Switch to Expanded Text Ads In 5 Graphs

The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads.   If you’ve been putting off switching to...

19 Marketing Conferences You Can't Miss in 2017

Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities. If you want to learn tons...

5 Sneaky Reasons Your CTA Button Text Scares People Away

You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out...

4 Simple but Powerful Tactics for Writing Compelling Ad Copy

If you want to grow your business online, what is the one thing you need the most? Traffic. And for most businesses, the fastest way to...

The Complete Guide to Using Social Proof in Ads and Landing Pages

Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!”...

9 Crazy Predictions for SEO in 2017

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick...

Google Is Changing How Call Extensions Show in 2 Weeks – Here's What You...

For years, local advertisers have relied on a well-structured Google My Business account to manage how their businesses appear on the SERP, both for...

40 Essential Social Media Marketing Statistics for 2017

As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you...

Latest article

Four Keys to Global Content Marketing Success – EContent (press release)

EContent (press release)Four Keys to Global Content Marketing SuccessEContent (press release)Content marketing is the engine that drives online marketing success. It's the linchpin that...

Victoria Advocate merges digital marketing divisions – Victoria Advocate

Victoria AdvocateVictoria Advocate merges digital marketing divisionsVictoria AdvocateVictoria Advocate Publishing formed Advocate Digital Media in 2012 and later rebranded it as Affect Digital Media....

The 7 mobile marketing moments – Campaign Asia-Pacific

Campaign Asia-PacificThe 7 mobile marketing momentsCampaign Asia-PacificIn the past, mobile marketing was largely seen as an extension of interruption-based broadcast marketing mediums such as...