Friday, June 22, 2018

4 Ways to Make Your Landing Page Experience More Relevant

One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad....

5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning...

5 Ways to Earn & Build Customer Loyalty

When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the...

11 Ways to Hack the LinkedIn Pulse Algorithm

Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is...

7 Conversion-Sabotaging Words to Avoid at All Costs

Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click...

3 Local Marketing Tips to Lock Up the Local SERP

For small, regionally focused businesses to run effective PPC accounts, a local search marketing strategy is key. While it might seem counterintuitive to limit...

6 Ways to Optimize Images for Commercial Intent Searches

The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served...

Getting Started with Google Advertising [Video Series]

We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how...

New Display Targeting, AdWords Message Extensions, and Other Top Stories from October

Whether you went out over the weekend or are preparing for a night of debauchery and questionable costumes tonight, All Hallows Eve is upon...

The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

Is it Time to Hire an Agency? Even the best of us DIYers all eventually run up against something that makes little sense for us...

Latest article

Singtel continues digital transformation with focus on cybersecurity, digital marketing – The Business Times

The Business TimesSingtel continues digital transformation with focus on cybersecurity, digital marketingThe Business TimesSINGTEL'S push into the digital realm continues to see "considerable progress"...

Social Media & Marketing Specialist – Fashion Journal

Fashion JournalSocial Media & Marketing SpecialistFashion JournalWe are looking for a passionate and creative candidate to work with our current team to drive forward...

Marketing guide: Budget for small business – My Business

My BusinessMarketing guide: Budget for small businessMy BusinessWorking with a limited marketing budget does not allow much room for error. Use readily available data...