Thursday, March 21, 2019

8 Advertising Tips for Electricians & Other Tradesmen

For a millennial, full-time digital marketing professional who runs ad campaigns for the tech startup she’s employed for, learning AdWords seems quite feasible. For an...

Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in...

Facebook Relevance Score: 4 Key Facts to Know

Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more...

Grade & Get Paid: Enter to Win $25K in Free AdWords Budget

If a stranger in a particularly giving mood handed you $25,000 in AdWords budget to spend on a complete PPC makeover, where would you...

Will Mobile Brand Searches Make Google Billions?

When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be...

Complete Beginner’s Guide to Advertising on Amazon

Is Amazon taking over the world? Well, I’d estimate that I spend half of my paycheck on Amazon Prime. Whether it be stocking up...

5 Easy Ways to Write an Irresistible Introduction

“If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my...

How to Drive More Ecommerce Sales with Your Product Pages

Landing page basics Most ecommerce websites have many pages: the homepage, an “About” page, individual product pages, product category pages, etc. Although the homepage is often...

How to Compete with Big Spenders in AdWords (Without Spending More $)

I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. By almost every metric, businesses with big budgets are...

Landing Page Tests, Conversion Rate Stats, & More Top Stories from August

I know I say this every month, but man, there was a lot going on at the WordStream blog in August. It might not have...

Latest article

3 minutes ago Workshop chance to pitch startup ideas – Gisborne Herald

3 minutes ago Workshop chance to pitch startup ideas  Gisborne HeraldBrainstorming weekend initiative returns. File picture. File picture. Organisers are excited about bringing Startup Weekend...

The old rules of marketing are not dead, says Mercedes-Benz – The Drum

The old rules of marketing are not dead, says Mercedes-Benz  The DrumIn the modern world, brands face more opportunities and challenges than ever before, with...

Here’s Why TikTok May be More Than a Passing Fad – Social Media Today

Here's Why TikTok May be More Than a Passing Fad  Social Media TodaySeasoned marketers will often dismiss any new, hot app as a flash in...