Thursday, October 18, 2018

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

Late last year I wrote a blog post on the 5 questions advertisers should ask themselves each quarter. In it, I suggested seeking opportunities on...

6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

Media empires rise and fall, but the explosive growth in popularity of websites such as BuzzFeed and Upworthy during the past several years ushered...

7 Powerfully Effective, Non-Obvious Ways to Market a Product

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase....

13 Urgency-Inducing Tricks to Drive Sales

It was one of Cialdini’s bedrock principles. The one that created demand out of thin air. That compelled people to finally, at long last,...

11 Ways to Turn Prospects into Customers

A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page...

How to Write a Case Study Prospects Actually Want to Read

The case study has long been a staple of marketing departments everywhere. However, despite the prevalence of marketing case studies and their potential impact, most...

Pulling Ads from Google: Smart Move or PR Stunt?

Recent headlines and Tweetstorms about Google ads—specifically ads on the Display Network and YouTube—appearing alongside potentially offensive domains or videos have caused an increasing...

New Facebook Ad Benchmarks & More Top Stories from March

We have made it through the ides of March, losing an hour of sleep (though it felt like 5 hours), and winter storm Stella....

5 Tips to Make Your YouTube TrueView Ads Unskippable

If you're the type of advertiser that has historically shied away from YouTube TrueView ads because the option to “skip” within the first few...

ETA (and More) Coming to Dynamic Search Ads

Still mourning Exact Match Keywords? Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits. While fundamental best practices remain the...

Latest article

UK marketing budget growth slows amid continued Brexit uncertainty – MobileMarketing Magazine

MobileMarketing MagazineUK marketing budget growth slows amid continued Brexit uncertaintyMobileMarketing MagazineThough overall marketing budgets are trending downward, internet-based marketing achieved a +13.6 per cent...

Tokio Marine Life Insurance SG’s digital marketing lead on e-commerce – Marketing Interactive

Marketing InteractiveTokio Marine Life Insurance SG's digital marketing lead on e-commerceMarketing InteractiveAlexa Lim (pictured), head, digital marketing at Tokio Marine Life Insurance Singapore and...

6 Steps Any Business Can Use to Unlock Monumental Word of Mouth

**This content was inspired by research and case studies contained in “Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth,” the...