Saturday, September 22, 2018

Pulling Ads from Google: Smart Move or PR Stunt?

Recent headlines and Tweetstorms about Google ads—specifically ads on the Display Network and YouTube—appearing alongside potentially offensive domains or videos have caused an increasing...

New Facebook Ad Benchmarks & More Top Stories from March

We have made it through the ides of March, losing an hour of sleep (though it felt like 5 hours), and winter storm Stella....

5 Tips to Make Your YouTube TrueView Ads Unskippable

If you're the type of advertiser that has historically shied away from YouTube TrueView ads because the option to “skip” within the first few...

ETA (and More) Coming to Dynamic Search Ads

Still mourning Exact Match Keywords? Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits. While fundamental best practices remain the...

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

When we launched the Facebook Opportunity Calculator last summer, we knew two things: That Facebook advertising is growing in leaps and bounds (they more than...

Trust Signals: How They Work & When to Use Them

It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be...

The 15 Best Instagram Marketing Campaigns of 2017

Instagram has become the go-to place for visual content marketing. It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100...

How to Optimize Shopping Campaigns for Every Level of Intent

Not all shoppers or would-be shoppers come to the search box with the same level of commercial intent. So how do you optimize your...

New Free Tools: Check Your AdWords Metrics Against Benchmarks!

Viewing on mobile? Check out our new tools here! If you’re new to paid search advertising, or just onboarding new clients with your agency, figuring...

Google Reveals Future of Search at #SMX: Voice Search & Virtual Assistants

SMX is a must-attend conference series for any search professional, and a staple of any SMX show is a highly anticipated keynote by a...

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