Tuesday, March 26, 2019

3 Underrated Metrics That Will Improve Your PPC Performance

As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability),...

How to Create Amazing Facebook Audiences You Can Actually Sell To

Creating Facebook audiences isn’t rocket science, but with the seemingly endless waves of targeting options available, it sure can feel like it. Getting ROI from...

AdWords Changes, Keyword Madness & Other Spooky Stories from October

As witches descend from their mountainous caves in search of lost hikers to sacrifice to their eldritch gods and the restless dead rise from...

4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)

Remember when one billion was cool? Well, Facebook recently surpassed two billion monthly active users on their site. But that’s not good news. Not for you...

How to 3X AdWords Conversion Rates Without Touching AdWords

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x,...

Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business

For small businesses with limited budget, it can be hard to decide how to distribute your advertising budget. Money is tight, and a lack...

5 Content Promotion Strategies to Drive More Traffic While Writing Less

The prescribed recipe for success in today’s content marketing game looks a little like this: write as many mid-to-high-quality blogs for as many targeted...

What’s the Deal with Quora Ads? How-To + Case Study

The way we ask and answer questions in 2017 is fundamentally different than at any other point in human history.   Today, we’ll run through what...

6 Examples of Subliminal Advertising, from Spooky to NSFW

On Monday December 23, 1985, in the small city of Sparks, Nevada, Raymond Belknap and James Vance had spent most of the day drinking...

The 7-Step Guide to Creating Amazing Cornerstone Content

From time to time, people ask me what my #1 content marketing tip is. Often, these people are new to content marketing – they...

Latest article

Why Being You On Social Media Is Now More Profitable Than Ever – B&T

Why Being You On Social Media Is Now More Profitable Than Ever  B&TNicola Moras (pictured below) is a social media specialist, speaker and author of...

10 on-page SEO essentials: Crafting the perfect piece of content

You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO)...

Money and popularity drive Instagram teen influencers – Livemint

Money and popularity drive Instagram teen influencers  LivemintBhargav Kheni, 19, has about 120,000 followers on Instagram and that makes him a social media celebrity. Kheni...