Monday, June 18, 2018

5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

These days, creating a high-performing landing page isn’t rocket science. And that's particularly true with the advent and affordability of landing page builders, access to...

Why You NEED to Switch to Expanded Text Ads In 5 Graphs

The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads.   If you’ve been putting off switching to...

19 Marketing Conferences You Can't Miss in 2017

Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities. If you want to learn tons...

5 Sneaky Reasons Your CTA Button Text Scares People Away

You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out...

4 Simple but Powerful Tactics for Writing Compelling Ad Copy

If you want to grow your business online, what is the one thing you need the most? Traffic. And for most businesses, the fastest way to...

The Complete Guide to Using Social Proof in Ads and Landing Pages

Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!”...

9 Crazy Predictions for SEO in 2017

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick...

Google Is Changing How Call Extensions Show in 2 Weeks – Here's What You...

For years, local advertisers have relied on a well-structured Google My Business account to manage how their businesses appear on the SERP, both for...

40 Essential Social Media Marketing Statistics for 2017

As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you...

3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages...

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How to do digital marketing without losing the human touch – My Business

My BusinessHow to do digital marketing without losing the human touchMy BusinessDigital and traditional marketing strategies are both rooted on addressing the needs and...

Optimisation on the fly – the real-time reality of modern partner marketing – Marketing...

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Five global mobile marketing trends to follow – Media Update

Media UpdateFive global mobile marketing trends to followMedia UpdateThis year has proven, yet again, that mobile is your customer's go-to channel and way of...