Thursday, December 13, 2018

These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they...

The Totally Easy, Not at All Intimidating Guide to Keyword Research

Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which...

Positive vs. Negative Ads: Which Works Better?

I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from...

6 Landing Page Test Ideas You Need to Try

More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more...

Email Marketing vs. Social Media Ads for Sales & Promotions

When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday,...

33 CRO & Landing Page Optimization Statistics to Fuel Your Strategy

Let’s talk optimization. Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get...

5 Ways to Use Facebook Ads to Take Down Your Competitors

I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or...

The Ridiculously Awesome Guide to Facebook Live

I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live...

Online Ad Costs, Instagram for Restaurants & More Top Stories from July

It’s hard to believe it’s almost August already. Before long, we’ll be lamenting summer trips not taken, paperbacks left unread, beaches not visited.   Summer’s not...

10 Companies Using Machine Learning in Cool Ways

If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots. Fortunately, only one...

Latest article

Zalora lays off its Singapore marketing staff: sources – Tech in Asia

Zalora lays off its Singapore marketing staff: sources  Tech in AsiaThe company allegedly moved its marketing department to Kuala Lumpur to cut down on costs.

Former GCH Retail’s marketing lead Saki Goh heads to Wipro Unza – Marketing Interactive

Former GCH Retail's marketing lead Saki Goh heads to Wipro Unza  Marketing InteractiveShe will report to CEO Sriram Krishnamurthy. More on her latest appointment here.

Online marketing framework to guide consumers out in three months — CPC – The...

Online marketing framework to guide consumers out in three months — CPC  The PunchIfeanyi Onuba, Abuja. The Consumer Protection Council will before the end of...