Wednesday, June 20, 2018

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Every day we scour the interwebs for new tricks. New tips to implement or new hacks to exploit. But here’s the thing. When you start analyzing...

Features vs. Benefits: What’s the Difference & Why It Matters

Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you...

17 Hair-Raising Salon Marketing Ideas

If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair....

4 Super-Effective Content Syndication Strategies for Bloggers

Syndicated content sometimes gets a really bad rap in our industry. Well, I've got a confession to make. You should, too – and here's why. What Is...

5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)

There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic...

How to Tell If Your PPC Service Provider Is a Huge Rip-off

If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help....

7 Power Words & Phrases to Test in Your Facebook Ads

Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what...

Attention Search Marketers: ALL Keywords Are Branded Keywords!

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and...

How to Use Answer The Public to Earn Featured Snippets

Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As...

NEW: Tailor Ads by Device or Audience with AdWords IF Functions

Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out...

Latest article

How to leverage social media for business growth – Times LIVE

Times LIVEHow to leverage social media for business growthTimes LIVESocial media is the latest buzzword in small business marketing. How can you use it...

Why your marketing performance problem is really a measurement challenge

Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Please visit Search Engine Land for...

Fiat Panda Waze integrates navigation app with Fiat’s Panda Uconnect app – MobileMarketing Magazine

MobileMarketing MagazineFiat Panda Waze integrates navigation app with Fiat's Panda Uconnect appMobileMarketing MagazineCar maker Fiat has taken the unusual move of including the name...