Tuesday, September 18, 2018

How to Promote a Book: 8 Lessons from Bestsellers

Publishers publish. They don’t necessarily promote. They might “distribute” (heavy on the air quotes). But…to where? Borders?   Oh that’s right. They don’t exist anymore. And good luck...

13 of the Best Instagram Ads We’ve Ever Seen

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking...

9 Tips for Writing Great Headlines in 2017

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss...

4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)

PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks,...

Google Releases New & Improved Quality Score Reporting

Is Quality Score some sort of pseudoscientific Google voodoo? Debatable. Is it important for AdWords users attempting to gauge their PPC success at a granular...

Industry Report: State of the Internet Marketing Agency in 2017

Little-known fact: about a third of WordStream’s customer base consists marketing agencies that use WordStream Advisor for Agencies to better serve their clients. We got...

How a Travel Consultancy Goes the Distance with WordStream

For some businesses expanding their online marketing, the best way to bridge the knowledge gap is to leverage award-winning software. For others, though, turning the...

Google Announces Major Changes to Enhanced CPC Bidding

AdWords offers many different bidding strategies for advertisers to use to achieve their goals – whether they choose to bid for a target location...

How to Use Instagram Giveaways to Grow Your Following

People love free stuff. It’s not just people who are into “extreme couponing,” either. Almost everybody loves the chance to snag some free swag, whether...

4 Free Resources to Inspire Better Ad Creative

A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending...

Latest article

What it really means that Spotify has lost its second top marketing executive in...

Fast CompanyWhat it really means that Spotify has lost its second top marketing executive in a weekFast CompanySpotify has had a pretty remarkable year...

Corporate Marketing Video Production – Broadcasting & Cable

Broadcasting & CableCorporate Marketing Video ProductionBroadcasting & CableVideos are 200%-300% more effective than other marketing media forms . That shouldn't surprise you since video...

Marketing data startup Singular raises $30M – TechCrunch

TechCrunchMarketing data startup Singular raises $30MTechCrunch“Essentially what we see is the creation of this new category of marketing intelligence, where the complexity of the...