Saturday, January 19, 2019

How to Identify Your Most Valuable Keywords (& Find More)

Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your...

New Facebook Features in WordStream Advisor Have Landed!

First, allow me to properly introduce myself. I’m Heather, head of product marketing here at WordStream. This is my first post for this illustrious...

10 Things You Need to Know About the EU General Data Protection Regulation

At some point during May 2017, the security systems of American credit monitoring agency Equifax were compromised.   The names, addresses, Social Security numbers, and in...

The Complete Guide to Creating Great-Looking Facebook Ads

Facebook advertising might seem easy at first. Just draft an engaging post, target a relevant audience, throw some money behind it, and get new...

How to Win New PPC Accounts: 5 Approaches for Agencies

A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end...

The Beginner’s Guide to B2B Facebook Advertising

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients...

5 Can’t-Miss Sessions at #INBOUND17

It’s that time of year again, Inbounders! Between September 25 and 28, marketers of all walks will descend on Boston for HubSpot’s annual celebration of...

8 Popular Landing Page Designs: Which Types Work Best?

“I told you guys there would be blood, sweat, tears. I told you guys he was a hell of a fighter standing up —...

Ethical Marketing: 5 Examples of Companies with a Conscience

Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe...

What’s a Good Quality Score for Each Type of Keyword?

When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my...

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MY VOICE: Three ways entrepreneurs benefit from recent economic policies; – La Grande Observer

MY VOICE: Three ways entrepreneurs benefit from recent economic policies;  La Grande ObserverOne of the best parts of my job is visiting with entrepreneurs at...

The Hot New Channel for Reaching Real People: Email – The Wall Street Journal

The Hot New Channel for Reaching Real People: Email  The Wall Street JournalFrustrated and fatigued by social-media challenges, businesses and others looking for an audience...

Plann: Christy Laurence’s app reveals how to make money from Instagram – NEWS.com.au

Plann: Christy Laurence’s app reveals how to make money from Instagram  NEWS.com.auChristy Laurence spent years in a high-paying corporate job, until one day a life-changing...