Friday, May 25, 2018

Attention Search Marketers: ALL Keywords Are Branded Keywords!

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and...

How to Use Answer The Public to Earn Featured Snippets

Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As...

NEW: Tailor Ads by Device or Audience with AdWords IF Functions

Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out...

5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017. That’s in...

6 Ways to Lower Your CPC with Landing Page Optimization

If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right. You need to have...

8 Facebook Ad Tools to Help You Increase Leads and Sales

Facebook advertising has become a core marketing strategy for thousands of businesses, non-profits, and entrepreneurs. In fact, according to WordStream Founder and CTO, Larry...

SEO Predictions, Call Extension Changes, & Other Top Stories from January

Remember toward the end of last year when we were all anxiously waiting for 2016 to finally be over? Yeah.   With January now behind us, all...

5 Ways to Create Super-Effective Emails with Buyer Personas

If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer...

7 Ways to Make Your Social Media Resume Look Awesome & Get Hired

Social media is rapidly changing the way companies brand and market themselves as well as provide customer service. Though paid social continues to grow,...

WordStream Releases Time-Saving New Features – Just for Agencies!

We know that our agency clients love using our software to save time managing their clients’ AdWords, Bing, and Facebook accounts. We also know...

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Lean Cuisine slammed on Twitter for ‘demeaning’ marketing campaign – Fox News

Fox NewsLean Cuisine slammed on Twitter for 'demeaning' marketing campaignFox NewsLean Cuisine, marketing diet food to women only in 2018 will get you destroyed...