Wednesday, February 21, 2018

How Teamwork & Strategy Help a Financial SaaS Company Succeed

Finding a PPC agency is like finding the right partner. Even if an agency seems completely compatible with your business goals, it takes time...

4 Ways to Make Your Landing Page Experience More Relevant

One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad....

5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning...

5 Ways to Earn & Build Customer Loyalty

When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the...

11 Ways to Hack the LinkedIn Pulse Algorithm

Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is...

7 Conversion-Sabotaging Words to Avoid at All Costs

Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click...

3 Local Marketing Tips to Lock Up the Local SERP

For small, regionally focused businesses to run effective PPC accounts, a local search marketing strategy is key. While it might seem counterintuitive to limit...

6 Ways to Optimize Images for Commercial Intent Searches

The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served...

Getting Started with Google Advertising [Video Series]

We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how...

New Display Targeting, AdWords Message Extensions, and Other Top Stories from October

Whether you went out over the weekend or are preparing for a night of debauchery and questionable costumes tonight, All Hallows Eve is upon...

Latest article

Triton Digital Integrates Platform 161 with a2x® to Provide Marketers and Buyers with Access...

Business Wire (press release)Triton Digital Integrates Platform 161 with a2x® to Provide Marketers and Buyers with Access to Premium Digital ...Business Wire (press release)LONDON--(BUSINESS...

Stop Making These Common Mistakes with Your Website Popups (Includes Examples and Quick Fixes)

Depending on who you talk to, website popups are either a godsend for list building and subsequent revenue creation, or they’re a nuclear bomb...

Telenor’s Tapad shifts to an identity-driven model – MobileMarketing Magazine

MobileMarketing MagazineTelenor's Tapad shifts to an identity-driven modelMobileMarketing MagazineTapad, a cross-device marketing technology subsidiary of telecoms company Telenor, has shifted to an identity-driven model...