Friday, April 26, 2019

How to Create Killer Facebook Ad Campaigns with Your Existing Assets

When it comes to building landing pages, scoring leads, and developing complex nurture funnels, there are companies out there that have extensive marketing resources....

Social Media Crisis Management: A Guide to Staying Calm Under Pressure

Few things are as satisfying as watching a major brand getting mercilessly owned on social media. Even if it’s a brand we don’t particularly...

How to Drive Low-Cost Conversions with Contextual Display Ads

At our PPC management company, we have been able to significantly improve the performance of our client accounts with contextual display campaigns. Nearly all...

What Google’s New Ad Settings Mean for Your Remarketing Campaigns

Fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users, Google has decided to get...

How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature

Landing big-ticket clients is like a solar eclipse: It doesn’t happen often. Plus, the acquisition process is brutal. It takes multiple, maybe dozens of unreturned...

Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough. Like crime-fighting detectives in police procedurals triangulating...

Here's How the Google Speed Update Could Impact Your Site (& AdWords Account)

Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic...

7 Ways to Get More Likes on Your Instagram Ads

So, you captured the most beautiful photograph, edited it with your own custom filter, and even threw some cash behind it to ensure plenty...

How to Use Email Remarketing to Achieve Inbox Domination

I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve...

How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]

Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why? That’s the day Google decided to drop what,...

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Homemakers can shine in digital marketing world – Onmanorama

Homemakers can shine in digital marketing world  Onmanorama*Content* writing, search engine optimization, marketing automation and behavioural marketing may give many people the jitters, but not...

Hire Smart events help small, Southwest Georgia business owners – WALB

Hire Smart events help small, Southwest Georgia business owners  WALBALBANY, GA (WALB) - A big problem some small business owners have is hiring the best...