Saturday, January 19, 2019

AdWords Changes, Keyword Madness & Other Spooky Stories from October

As witches descend from their mountainous caves in search of lost hikers to sacrifice to their eldritch gods and the restless dead rise from...

4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)

Remember when one billion was cool? Well, Facebook recently surpassed two billion monthly active users on their site. But that’s not good news. Not for you...

How to 3X AdWords Conversion Rates Without Touching AdWords

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x,...

Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business

For small businesses with limited budget, it can be hard to decide how to distribute your advertising budget. Money is tight, and a lack...

5 Content Promotion Strategies to Drive More Traffic While Writing Less

The prescribed recipe for success in today’s content marketing game looks a little like this: write as many mid-to-high-quality blogs for as many targeted...

What’s the Deal with Quora Ads? How-To + Case Study

The way we ask and answer questions in 2017 is fundamentally different than at any other point in human history.   Today, we’ll run through what...

6 Examples of Subliminal Advertising, from Spooky to NSFW

On Monday December 23, 1985, in the small city of Sparks, Nevada, Raymond Belknap and James Vance had spent most of the day drinking...

The 7-Step Guide to Creating Amazing Cornerstone Content

From time to time, people ask me what my #1 content marketing tip is. Often, these people are new to content marketing – they...

7 Ways Email Signatures Can Drive Signups, Follows, and Conversions

When you think of email marketing, what comes to mind? Monthly customer newsletters, daily blog RSS feeds, curated drip campaigns… One thing you probably didn’t...

Using Your Proposal as a Sales Tool: 5 Tips for Agencies

In boxing gyms, you’ll hear all sorts of expressions: “He’s walking on his heels.” “Hits like a mule.” “Cut the ring.” “Hands up.” “Stay...

Latest article

Global Digital Marketing Software Market Research Report 2013: Key Players- Adobe Systems, Oracle Corporation,...

Global Digital Marketing Software Market Research Report 2013: Key Players- Adobe Systems, Oracle Corporation, IBM Corporation - Press Release  Digital JournalIncreasing demand on Digital Marketing...

The Hot New Channel for Reaching Real People: Email – The Wall Street Journal

The Hot New Channel for Reaching Real People: Email  The Wall Street JournalFrustrated and fatigued by social-media challenges, businesses and others looking for an audience...

MY VOICE: Three ways entrepreneurs benefit from recent economic policies; – La Grande Observer

MY VOICE: Three ways entrepreneurs benefit from recent economic policies;  La Grande ObserverOne of the best parts of my job is visiting with entrepreneurs at...