Thursday, December 13, 2018

Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]

Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that...

What’s Up at WordStream This Fall

This year WordStream was named one of the best places to work in Boston—for the fourth year in a row. But ever wonder what...

8 Ways to Tell Your Most Compelling Brand Story

Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti. These brand names alone conjure vivid images of who they are and what they...

YouTube Advertisers Get New Control over TV Ad Placements [DATA]

We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as...

The Ultimate 7-Step Facebook Ads Account Audit for Agencies

Every PPC agency needs to establish a process for vetting prospects. Taking on the wrong clients can result in unnecessary headaches for you, your...

9 Examples of Inbound Marketing that Bring Customers to You

Some say the best film scores are the ones you don’t notice. That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The...

The Complete Guide to Instagram Analytics

Have you looked at your Instagram numbers lately? Perhaps you keep track of your likes or have an idea of your month-to-month follower growth....

Google Quietly Introduces New Detailed Demographic Targets

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them....

Google Smart Shopping: Everything You Need to Know

If you’ve read our blog before or watched our WordStream Weekly videos, you know we’ve talked a ton about shopping functionality in the past six months...

I Spent $4M on Google Ads – Here Were My 6 Biggest Mistakes

After 10 years, millions of dollars, thousands of conversions and sales, and endless blog posts that show how I nailed it and crushed my...

Latest article

Cipher Grows Marketing Function with New Vice President Hire – Markets Insider

Cipher Grows Marketing Function with New Vice President Hire  Markets InsiderWASHINGTON, Dec. 13, 2018 /PRNewswire-PRWeb/ -- John Booth, Co-Founder and former President of Quintain Marketing,...

Foxtel fined $25,000 for breaching telemarketing laws – The Sydney Morning Herald

Foxtel fined $25,000 for breaching telemarketing laws  The Sydney Morning HeraldFoxtel has been fined $25200 for breaching laws that require telemarketers to end a call...

Building a relationship via social media – Marketing Interactive

Building a relationship via social media  Marketing InteractiveThis Master Report, in collaboration with Prizm, will dig into why social CRM is important; how to move...