Wednesday, March 29, 2017

4 Facebook Ad Fails (And How To Fix Them)

Marketers and small businesses love running Facebook ads because they yield fantastic results at a low cost. Plus, Facebook ads are also really easy to...

7 Little-Known (And Research-Backed) Lead Generation Ideas Revealed

What tactics, strategies, and techniques can you use to generate more leads for your business? One study from Citizen Relations Canada found 68% of Canadian...

Facebook Ad Benchmarks for YOUR Industry [New Data]

Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the...

Facebook Power Words, Avoiding PPC Rip-Offs, & Other Top Stories from February

Every month, I try to come up with novel ways to essentially say the same thing – “Phew, what a month!” So, rather than try...

How to Build a PPC Offering at Your Digital Marketing Agency

Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was yesterday. Now, there...

How to Cultivate Brand Advocacy with Paid Social

As a driver of sales, leads, and conversions, we know that paid social works. However, direct selling isn’t necessarily the most important – or...

6 Easy Tips for More Profitable YouTube Advertising

Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube...

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Every day we scour the interwebs for new tricks. New tips to implement or new hacks to exploit. But here’s the thing. When you start analyzing...

Features vs. Benefits: What’s the Difference & Why It Matters

Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you...

17 Hair-Raising Salon Marketing Ideas

If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair....

Latest article

Women in Social Media #SMTLive Recap

In celebration of Women's History Month, here's a recap from our March 28th live twitter chat for and about Women in Social Media, with...

As Criticism Of ‘Electronics Ban’ Mounts, Airlines Hone Their Twitter Marketing Skills – Forbes

ForbesAs Criticism Of 'Electronics Ban' Mounts, Airlines Hone Their Twitter Marketing SkillsForbesPerhaps the most notable aspect of the electronics ban by the US is...

Brands are continuing to appear on Breitbart, despite blacklisting – MobileMarketing Magazine

Despite many brands blocking their advertisements from running on Breitbart, they continue to show up on the controversial site. The far-right website, where President Donald...