Friday, August 23, 2019

Ecommerce User Experience: 5 CRO Lessons from Amazon

According to a recent BrandZ report, Amazon is now the most valuable brand in the world—beating both Apple and Google to take the top...

The Case of the Missing Leads (Solved with Cross-Device Optimization!)

The other day, I was walking out and about. I had just gotten a sandwich for lunch, and I was contemplating all the awesome...

Facebook Shrinks Mobile Ads; Google Cracks Down on Software Ads

Welcome back to the online advertising news round-up! The second half of July 2019 has been a busy one as far as marketers are...

5 Inbound Lead Generation Strategies (& How to Make Them Work!)

Outbound marketing is the best way to get leads quickly. Let’s say you pay for a commercial to run during the Super Bowl. Potential customers...

5 Steps to a Conversion-Driven Facebook Ads Sales Funnel

Looking for new ways to drive more conversions for your business? Of course—always! Keeping...

Employee Spotlight: Ben Bernard

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to...

4 Loyalty Marketing Strategies to Keep Your Customers Happier, Longer

Imagine this: You have a nice ecommerce store with your digital marketing efforts focusing on bring in new leads. Your website has clear calls...

Instagram Ads for Wedding Photographers: 8 Super-Effective Tips

Did you know that 64% of couples share their engagement on social media with a few hours? To say social media has changed the...

Entice Your Target Audience with Custom Engagement Ads: Here’s How

Display campaigns are extremely important if you are looking to grow awareness to fill the top of your funnel. And having potential new customers...

Everything You Should Know About Google’s NEW Campaign-Level Conversions

Just last month, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about...

Latest article

Google closes over 200 YouTube channels for Hong Kong protest disinformation – MobileMarketing Magazine

Google closes over 200 YouTube channels for Hong Kong protest disinformation  MobileMarketing MagazineGoogle has shut down 210 channels on YouTube for spreading “coordinated” *content* about...

Day one of USApple conference covers customers, crop size, marketing and more – Good...

Day one of USApple conference covers customers, crop size, marketing and more  Good Fruit GrowerSpeaker says industry must do more to reconnect with consumers.

Why Marketing Automation Matters and How to Use it Effectively – Business 2 Community

Why Marketing Automation Matters and How to Use it Effectively  Business 2 CommunityIn the digital age, in a world where markets are shaped by technological...