Friday, February 23, 2018

Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough. Like crime-fighting detectives in police procedurals triangulating...

Here's How the Google Speed Update Could Impact Your Site (& AdWords Account)

Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic...

7 Ways to Get More Likes on Your Instagram Ads

So, you captured the most beautiful photograph, edited it with your own custom filter, and even threw some cash behind it to ensure plenty...

How to Use Email Remarketing to Achieve Inbox Domination

I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve...

How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]

Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why? That’s the day Google decided to drop what,...

The Great PPC Diet: How to Correct Over-Optimization in Paid Search

Are your pay-per-click campaigns bigger than they should be? Have they become unbalanced or lost their direction? It’s a new year, and it’s a better...

3 Attention-Grabbing Outreach Marketing Techniques

Everyone is doing email outreach these days. Social networks may come and go, but email will always be a top communication channel. With this popularity...

The 9 Best Free Social Media Management Tools in 2018

With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New...

8 Real, Data-Backed Predictions for PPC in 2018

In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience”...

What Rehab & Addiction Facilities Need to Know About Recent Google Policy Changes [Data]

There’s no hiding from the opioid crisis that became a national emergency in 2017. An estimated 20 million Americans, or one in every 12...

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