Saturday, February 23, 2019

LinkedIn Rolls Out Interest Targeting for Advertisers

15% of people love their jobs. The other 85% are either indifferent or miserable. Indifference and misery seldom translate into engagement. Although you can serve...

Spotlight on Vizergy, Agency to the Hospitality Stars

Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you...

5 Facebook Lead Ad Examples to Learn From and Copy

Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based...

Pop-ups vs. Chatbots: Which Works Better for CRO?

Getting people to your website isn’t easy. And isn’t cheap, either. Clicks cost money. Impressions cost money. Blogg—ahem—content marketing extraordinaires cost money. ...

4 Ecommerce Success KPIs That Are Critical to Growing Your Online Store

When tracking online sales in ecommerce, it’s easy to get caught up in vanity metrics, metrics that don’t really tell you much about how...

6 Overlooked Optimizations to Increase Your PPC Conversion Rate

In the paid search world, you learn by testing. You test your CTAs, your ad copy, your images. You test your headlines, your placements,...

WordStream Signs Pact to End Gender Wage Gap

Earlier this week, we announced that WordStream has signed Mayor Walsh’s groundbreaking 100% Talent Compact. As a part of this pact, WordStream will work...

9 Tips for Better, Faster, Stronger Fitness Marketing

As a graduate student studying nutrition, I felt a bit giddy when I was asked to write about fitness marketing. While I might not...

Why You Should Optimize Your Account for ROAS, Not Conversion Volume

Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending...

3 Big Budget Roadblocks (And How to Blast Past Them)

One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget...

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InnerWorkings Inc. (INWK)’s Financial Results Comparing With Newtek Business Services Corp. (NASDAQ:NEWT) – Lives...

InnerWorkings Inc. (INWK)'s Financial Results Comparing With Newtek Business Services Corp. (NASDAQ:NEWT)  Lives AdviceInnerWorkings Inc. (NASDAQ:INWK) and Newtek Business Services Corp. (NASDAQ:NEWT) compete against each...

Bamuturaki’s 30-years of marketing big hotels – Daily Monitor

Bamuturaki’s 30-years of marketing big hotels  Daily MonitorBamuturaki, relying on her understanding of the industry trends, tries to devise strategies that will make profit without...

Infosys (NYSE:INFY) & Evolving Systems (EVOL) Head to Head Survey – Fairfield Current

Infosys (NYSE:INFY) & Evolving Systems (EVOL) Head to Head Survey  Fairfield CurrentInfosys (NYSE:INFY) and Evolving Systems (NASDAQ:EVOL) are both computer and technology companies, but which...