Sunday, January 21, 2018

3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages...

#KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]

Did you just decide to hunt down the best burger in Boston? Curious about craft cocktails in Charleston? Do you just want to know...

The 21 Best PPC Marketing Articles of the Year

It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in...

The 13 Best SEO Posts of the Year

When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to...

23 Creative Advertising Ideas That Actually Work

True life: I never had cable TV until 2015. The only time I watched TV shows was on Netflix, Hulu, or basic channels; having...

A Look Back at WordStream’s Top 25 Stories of 2016

I’m not the biggest fan of year-end lists to begin with, but to say I’ve been dreading the inevitable tsunami of retrospectives more so...

4 Super-Smart Keyword Research Ideas that Boost SEO

I’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking...

Google Announces Critical Changes to Display & Video Ad Group Targeting

Paid search advertisers will certainly be busy over the next few months. In just a few weeks, AdWords will no longer support flash ads....

7 Ready-Made AdWords Headline Formulas to Make Your Life Easy

Admit it. You hate it. There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you...

18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium

For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far,...

Latest article