Tuesday, October 16, 2018

How to Win New PPC Accounts: 5 Approaches for Agencies

A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end...

The Beginner’s Guide to B2B Facebook Advertising

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients...

5 Can’t-Miss Sessions at #INBOUND17

It’s that time of year again, Inbounders! Between September 25 and 28, marketers of all walks will descend on Boston for HubSpot’s annual celebration of...

8 Popular Landing Page Designs: Which Types Work Best?

“I told you guys there would be blood, sweat, tears. I told you guys he was a hell of a fighter standing up —...

Ethical Marketing: 5 Examples of Companies with a Conscience

Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe...

What’s a Good Quality Score for Each Type of Keyword?

When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my...

8 Advertising Tips for Electricians & Other Tradesmen

For a millennial, full-time digital marketing professional who runs ad campaigns for the tech startup she’s employed for, learning AdWords seems quite feasible. For an...

Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in...

Facebook Relevance Score: 4 Key Facts to Know

Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more...

Grade & Get Paid: Enter to Win $25K in Free AdWords Budget

If a stranger in a particularly giving mood handed you $25,000 in AdWords budget to spend on a complete PPC makeover, where would you...

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