Tuesday, April 24, 2018

13 Urgency-Inducing Tricks to Drive Sales

It was one of Cialdini’s bedrock principles. The one that created demand out of thin air. That compelled people to finally, at long last,...

11 Ways to Turn Prospects into Customers

A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page...

How to Write a Case Study Prospects Actually Want to Read

The case study has long been a staple of marketing departments everywhere. However, despite the prevalence of marketing case studies and their potential impact, most...

Pulling Ads from Google: Smart Move or PR Stunt?

Recent headlines and Tweetstorms about Google ads—specifically ads on the Display Network and YouTube—appearing alongside potentially offensive domains or videos have caused an increasing...

New Facebook Ad Benchmarks & More Top Stories from March

We have made it through the ides of March, losing an hour of sleep (though it felt like 5 hours), and winter storm Stella....

5 Tips to Make Your YouTube TrueView Ads Unskippable

If you're the type of advertiser that has historically shied away from YouTube TrueView ads because the option to “skip” within the first few...

ETA (and More) Coming to Dynamic Search Ads

Still mourning Exact Match Keywords? Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits. While fundamental best practices remain the...

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

When we launched the Facebook Opportunity Calculator last summer, we knew two things: That Facebook advertising is growing in leaps and bounds (they more than...

Trust Signals: How They Work & When to Use Them

It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be...

The 15 Best Instagram Marketing Campaigns of 2017

Instagram has become the go-to place for visual content marketing. It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100...

Latest article

Oracle acquires Grapeshot, a marketing tech startup that helps ensure ‘brand safety’ – TechCrunch

TechCrunchOracle acquires Grapeshot, a marketing tech startup that helps ensure 'brand safety'TechCrunchIn the era of fake news and controversies over how brands' advertising —...

Getting to Know Tiny Doors ATL

  “Whisper!” Over the phone, there’s silence, then a low, burbling growl. “Oh, that was good! Did you hear it?” Karen Anderson asks. I laugh,...

Three Tips For Picking The Best Marketing Channels – Forbes

ForbesThree Tips For Picking The Best Marketing ChannelsForbesAmong the hundreds of marketing channels out there (PR, influencers, events, digital, podcasts, print, newsletters, partnerships etc),...