Tuesday, September 19, 2017

5 Ways to Earn & Build Customer Loyalty

When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the...

11 Ways to Hack the LinkedIn Pulse Algorithm

Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is...

7 Conversion-Sabotaging Words to Avoid at All Costs

Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click...

3 Local Marketing Tips to Lock Up the Local SERP

For small, regionally focused businesses to run effective PPC accounts, a local search marketing strategy is key. While it might seem counterintuitive to limit...

6 Ways to Optimize Images for Commercial Intent Searches

The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served...

Getting Started with Google Advertising [Video Series]

We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how...

New Display Targeting, AdWords Message Extensions, and Other Top Stories from October

Whether you went out over the weekend or are preparing for a night of debauchery and questionable costumes tonight, All Hallows Eve is upon...

The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

Is it Time to Hire an Agency? Even the best of us DIYers all eventually run up against something that makes little sense for us...

3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer. Okay, so where should you look...

Bing’s Expanded Text Ads Even Outperform Google’s [Data]

Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in...

Latest article

More than Half of Grocery Sales Now Influenced by Digital Marketing – CPAPracticeAdvisor.com

More than Half of Grocery Sales Now Influenced by Digital MarketingCPAPracticeAdvisor.com"People are making decisions about what goes in the grocery cart long before they...

The Anatomy of a $97 Million Page: A CRO Case Study

In this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole...

Uber sues Dentsu’s Fetch for alleged click fraud – MobileMarketing Magazine

Uber has been involved in its fair share of legal battles, though it’s usually the one being accused of something. This time round, however,...