Tuesday, February 20, 2018

23 Facts to Pull Out When Someone Says Content Marketing Doesn’t Work

There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.   Case...

The Retirement of Google Site Search: An Advertiser’s Survival Guide

If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later...

The Impact of Google's New Exact-Enough Match Keywords [Data]

If you advertise on AdWords, you probably use Exact Match keywords. If you use Exact Match keywords, you probably know that Google recently changed how...

16 Ridiculously Easy Ways to Find & Keep a Remote Job

The luxury of “working from home” is turning into an expectation from employers. According to Forbes, 68% of U.S. workers say that they expect...

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

Late last year I wrote a blog post on the 5 questions advertisers should ask themselves each quarter. In it, I suggested seeking opportunities on...

6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

Media empires rise and fall, but the explosive growth in popularity of websites such as BuzzFeed and Upworthy during the past several years ushered...

7 Powerfully Effective, Non-Obvious Ways to Market a Product

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase....

13 Urgency-Inducing Tricks to Drive Sales

It was one of Cialdini’s bedrock principles. The one that created demand out of thin air. That compelled people to finally, at long last,...

11 Ways to Turn Prospects into Customers

A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page...

How to Write a Case Study Prospects Actually Want to Read

The case study has long been a staple of marketing departments everywhere. However, despite the prevalence of marketing case studies and their potential impact, most...

Latest article

Company’s lack of minorities may lead city to take over fair’s marketing – Winston-Salem...

Company's lack of minorities may lead city to take over fair's marketingWinston-Salem JournalA company called Wildfire LLC, based in Winston-Salem, was the recommended company...

Alton still leads Small Business Revolution standings as of Monday night – RiverBender.com

RiverBender.comAlton still leads Small Business Revolution standings as of Monday nightRiverBender.com#MyAlton is part of the Small Business Revolution series competition that has selected the...

MCI minister Yaacob Ibrahim calls out escalating costs of sports broadcasts – Marketing Interactive

Marketing InteractiveMCI minister Yaacob Ibrahim calls out escalating costs of sports broadcastsMarketing InteractiveYaacob Ibrahim (pictured), Minister for Communications and Information, has called out the...