Thursday, March 21, 2019

7 Recent Online Advertising Updates You Should Know

As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads...

5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017. That’s in...

7 Powerful Grassroots Marketing Ideas

PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and...

The Google Fred Update: Why It Matters and What to Do

On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic...

Spotlight on Vizergy, Agency to the Hospitality Stars

Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you...

Google Announces Major Changes to Enhanced CPC Bidding

AdWords offers many different bidding strategies for advertisers to use to achieve their goals – whether they choose to bid for a target location...

AdWords Event Tracking Made Easy: How to Track Custom Conversions

Custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. In...

Introducing New & Improved Success Reports for Cross-Platform Campaign Analysis

Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before...

Latest article

Netflix reorganises global brand marketing team, Asia not impacted – Marketing Interactive

Netflix reorganises global brand marketing team, Asia not impacted  Marketing InteractiveNetflix has reorganised its global brand marketing team based in the US but Marketing understands...

Here’s Why TikTok May be More Than a Passing Fad – Social Media Today

Here's Why TikTok May be More Than a Passing Fad  Social Media TodaySeasoned marketers will often dismiss any new, hot app as a flash in...

Bucks, Montgomery County business achievers – Bucks County Courier Times

Bucks, Montgomery County business achievers  Bucks County Courier TimesNew hires, promotions and awards at local companies.