Tuesday, September 25, 2018

Grade & Get Paid: Enter to Win the Great Google Getaway!

Imagine, if you will, spending an entire day on Google’s campus with unfettered access to their product and marketing experts. What kinds of questions...

10 Smart Hotel Marketing Strategies to Increase Bookings

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more...

The Beginner’s Guide to B2B Facebook Advertising

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients...

9 Non-Newsletter Emails to Keep Your Subscribers Guessing

When it comes to effective marketing channels, email remains at the top of the list. In fact, email is 40 times more effective in...

Ethical Marketing: 5 Examples of Companies with a Conscience

Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe...

How to Create a Facebook Group for Your Business (+ 5 Benefits)

Did you know there are dedicated Facebook groups for “rat moms” (women who own rats, presumably), people who yell at inanimate objects, and even...

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Every day we scour the interwebs for new tricks. New tips to implement or new hacks to exploit. But here’s the thing. When you start analyzing...

The Complete Guide to Advertising on Instagram

So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps...

How WordStream Helped Inspire Marketing Become the #1 Agency in East Texas

As Director of Digital Media at a seven-employee agency, Zac Terry’s bandwidth can be spread quite thin. Zac runs all of the digital marketing...

Google’s New Campaign Total Budget vs. Daily Budget Setting: Which Should You Use?

The first question most advertisers must answer when planning any advertising campaign is, of course, what budget they can dedicate to their ads. AdWords is...

Latest article

7 Steps to Making the Most out of the New Google Search Console

Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink...

99% of businesses plan to up digital marketing spend next year – Marketing Tech

Marketing Tech99% of businesses plan to up digital marketing spend next yearMarketing TechNearly half (41%) of businesses with 100+ employees invest more than $500K...

Effective marketing tools that won’t break the bank – The Business Journals

Effective marketing tools that won't break the bankThe Business JournalsGuerrilla marketing, community participation and expert seminars are inexpensive ways to market a brand and...