Monday, September 25, 2017

How to Compete with Big Spenders in AdWords (Without Spending More $)

I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. By almost every metric, businesses with big budgets are...

Landing Page Tests, Conversion Rate Stats, & More Top Stories from August

I know I say this every month, but man, there was a lot going on at the WordStream blog in August. It might not have...

The Last Guide to Facebook Ad Account Structure You’ll Ever Need

Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is...

Google Announces Major Changes to Ad Rotation Settings

If there’s one thing all paid search advertisers can agree on, it’s that ad testing is important. It’s long been a best practice to...

5 Ways to Build a Video Culture at Your Company

Did you know that 52% of marketers worldwide name video as the type of content with the highest ROI? If you were attracted to the...

13 Super-Effective Ways to Use Behavioral Segmentation

Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give...

How I Achieved a 48% Success Rate Using Twitter for Link Building

The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The...

The Google Fred Update: Why It Matters and What to Do

On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic...

10 Self-Editing Tips that Will Make You a Better Writer

I’ve been an editor for many years (don’t make me admit how many) and a writer for even longer. After even a few years...

Facebook Ads Manager vs Power Editor: Which Is Better?

Going from the world of boosted posts to bona fide Facebook Ads is like moving from a dank studio apartment in the basement of...

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Graphic Design / Digital Creative Industries / Marketing internship – Pedestrian TV

Graphic Design / Digital Creative Industries / Marketing internshipPedestrian TVDue to our growth we are looking for a gun graphic design & digital marketing...

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital...

AdweekAs IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?AdweekWatson Advertising promises to kick start the era of cognitive...

The next marketing challenge: Targeting – Automotive News (subscription) (blog)

The next marketing challenge: TargetingAutomotive News (subscription) (blog)NEW YORK — New technology means that media planning — targeting which consumers to pitch, via which...