Friday, November 24, 2017

Ultimate Guide to Dominating Black Friday PPC in 2017

Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can...

75 Super-Useful Facebook Statistics for 2018

With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your business goal—brand exposure, website...

Bing Ads Benchmarks for YOUR Industry

It’s a shame that many advertisers overlook Bing. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow and...

3 Underrated Metrics That Will Improve Your PPC Performance

As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability),...

How to Create Amazing Facebook Audiences You Can Actually Sell To

Creating Facebook audiences isn’t rocket science, but with the seemingly endless waves of targeting options available, it sure can feel like it. Getting ROI from...

AdWords Changes, Keyword Madness & Other Spooky Stories from October

As witches descend from their mountainous caves in search of lost hikers to sacrifice to their eldritch gods and the restless dead rise from...

4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)

Remember when one billion was cool? Well, Facebook recently surpassed two billion monthly active users on their site. But that’s not good news. Not for you...

How to 3X AdWords Conversion Rates Without Touching AdWords

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x,...

Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business

For small businesses with limited budget, it can be hard to decide how to distribute your advertising budget. Money is tight, and a lack...

5 Content Promotion Strategies to Drive More Traffic While Writing Less

The prescribed recipe for success in today’s content marketing game looks a little like this: write as many mid-to-high-quality blogs for as many targeted...

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