Friday, February 23, 2018

Are You Missing 80% of Your Conversions? The Importance of Call Tracking [Case Study]

AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m...

35 Marketing Statistics that Should Change Your Strategy in 2018

A wise man once said, “When your boss’s boss’s boss slacks the marketing team a 30-page report, its contents are probably blog-worthy.” And that, friends,...

7 Killer Tips for More Effective Real Estate Facebook Ads

Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the...

How Omega Learning Improved AdWords Performance by 15% in Just 30 Days

Back in September, we announced our second Grade and Get Paid contest, and folks, we have a winner! We couldn’t be happier to announce that...

Big Changes to AdWords, Facebook, & More Top Stories from January

Late January is a truly magical time, when the shriveled, withered remains of Christmas trees litter sidewalks across the nation and stores eagerly begin...

How to Create Killer Facebook Ad Campaigns with Your Existing Assets

When it comes to building landing pages, scoring leads, and developing complex nurture funnels, there are companies out there that have extensive marketing resources....

Social Media Crisis Management: A Guide to Staying Calm Under Pressure

Few things are as satisfying as watching a major brand getting mercilessly owned on social media. Even if it’s a brand we don’t particularly...

How to Drive Low-Cost Conversions with Contextual Display Ads

At our PPC management company, we have been able to significantly improve the performance of our client accounts with contextual display campaigns. Nearly all...

What Google’s New Ad Settings Mean for Your Remarketing Campaigns

Fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users, Google has decided to get...

How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature

Landing big-ticket clients is like a solar eclipse: It doesn’t happen often. Plus, the acquisition process is brutal. It takes multiple, maybe dozens of unreturned...

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