Friday, November 24, 2017

5 Hot Blog Design Trends in 2017

From the outlandish aesthetics of the world of fashion to the sleek minimalism of contemporary architecture, design is a fickle mistress. Although all facets of...

4 Useful Features Hidden in the New AdWords Interface

We’ve already talked broadly about some of the new AdWords (and AdWords related) features revealed this week at Google Marketing Next. The event featured...

New Promotion Extension in AdWords Drives Super-High CTR [Coming Soon]

For years, advertisers have used sales and promotions in their ad copy to attract new visitors to their site. And while that was a...

This Is How to Build Links Now: 10 Data-Backed Tips

Link building is hard. And it should be. Links are supposed to be granted editorially, not something anybody with $5 can buy in bulk. Search ranking survey...

11 Changes & New Features Coming to AdWords: What You Need to Know

Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of...

WordStream Welcomes Howard Kogan Aboard as President

Hot on the heels of our first acquisition earlier this month, I’ve got more big news – WordStream has just expanded its executive team,...

7 Advanced Google Shopping Strategies [Infographic]

Competing in Google Shopping is hard. If you want to succeed as a retailer a successful strategy is essential, especially when you consider the fact...

How to Promote a Book: 8 Lessons from Bestsellers

Publishers publish. They don’t necessarily promote. They might “distribute” (heavy on the air quotes). But…to where? Borders?   Oh that’s right. They don’t exist anymore. And good luck...

13 of the Best Instagram Ads We’ve Ever Seen

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking...

9 Tips for Writing Great Headlines in 2017

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss...

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