Thursday, July 27, 2017

5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)

There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic...

How to Tell If Your PPC Service Provider Is a Huge Rip-off

If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help....

7 Power Words & Phrases to Test in Your Facebook Ads

Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what...

Attention Search Marketers: ALL Keywords Are Branded Keywords!

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and...

How to Use Answer The Public to Earn Featured Snippets

Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As...

NEW: Tailor Ads by Device or Audience with AdWords IF Functions

Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out...

5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017. That’s in...

6 Ways to Lower Your CPC with Landing Page Optimization

If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right. You need to have...

8 Facebook Ad Tools to Help You Increase Leads and Sales

Facebook advertising has become a core marketing strategy for thousands of businesses, non-profits, and entrepreneurs. In fact, according to WordStream Founder and CTO, Larry...

SEO Predictions, Call Extension Changes, & Other Top Stories from January

Remember toward the end of last year when we were all anxiously waiting for 2016 to finally be over? Yeah.   With January now behind us, all...

Latest article

Amazon has a ‘stealth’ unit working on healthcare tech – MobileMarketing Magazine

MobileMarketing MagazineAmazon has a 'stealth' unit working on healthcare techMobileMarketing MagazineAmazon has reportedly started a secret lab that is dedicated to healthcare technology, such...

Last call for submissions in the 2017 Search Engine Land Awards

There are just a few days left to be recognized as one of the best in search!  We’re looking for the most impressive SEO and/or...

Professor in Marketing – Times Higher Education (THE)

Professor in MarketingHenley Business SchoolWhiteknights, ReadingSalary: Competitive Market RateRef: SRF19731 We are seeking to appoint an additional Professor in Marketing to contribute to our growing...