Wednesday, April 26, 2017

6 Ways to Optimize Images for Commercial Intent Searches

The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served...

Getting Started with Google Advertising [Video Series]

We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how...

New Display Targeting, AdWords Message Extensions, and Other Top Stories from October

Whether you went out over the weekend or are preparing for a night of debauchery and questionable costumes tonight, All Hallows Eve is upon...

The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

Is it Time to Hire an Agency? Even the best of us DIYers all eventually run up against something that makes little sense for us...

3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer. Okay, so where should you look...

Bing’s Expanded Text Ads Even Outperform Google’s [Data]

Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in...

How to Calculate Your Marketing Budget [Infographic]

When meeting potential clients, we always have to ask the dreaded question: “What is your marketing budget?” Typically we get a blank stare and a...

5 Reasons Your Facebook Ads Aren't Working

You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is...

How to Calculate the ROI of Offline Transactions

In a way, e-commerce sites have it easier than offline companies who need to get a sales person involved in each deal. When it...

Latest article

How Gratitude Advances Marketing And Business – Forbes

ForbesHow Gratitude Advances Marketing And BusinessForbesSeveral of the PR disasters I've examined most recently could have been solved or prevented with a single principle:...

Social Media Marketing – What Do I Do To Just Get Started? 5 Tips...

JOSIC - Digital IntelligenceSocial Media Marketing – What Do I Do To Just Get Started? 5 Tips For Your Social Media SuccessJOSIC - Digital...

Google makes changes to search in a bid to ward off ‘fake news’ –...

Google is attempting to fight 'fake news' with changes to its search engine that will enable users to notify the tech giant of offensive...