Tuesday, April 24, 2018

Bing Ads Benchmarks for YOUR Industry

It’s a shame that many advertisers overlook Bing. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow and...

3 Underrated Metrics That Will Improve Your PPC Performance

As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability),...

How to Create Amazing Facebook Audiences You Can Actually Sell To

Creating Facebook audiences isn’t rocket science, but with the seemingly endless waves of targeting options available, it sure can feel like it. Getting ROI from...

AdWords Changes, Keyword Madness & Other Spooky Stories from October

As witches descend from their mountainous caves in search of lost hikers to sacrifice to their eldritch gods and the restless dead rise from...

4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)

Remember when one billion was cool? Well, Facebook recently surpassed two billion monthly active users on their site. But that’s not good news. Not for you...

How to 3X AdWords Conversion Rates Without Touching AdWords

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x,...

Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business

For small businesses with limited budget, it can be hard to decide how to distribute your advertising budget. Money is tight, and a lack...

5 Content Promotion Strategies to Drive More Traffic While Writing Less

The prescribed recipe for success in today’s content marketing game looks a little like this: write as many mid-to-high-quality blogs for as many targeted...

What’s the Deal with Quora Ads? How-To + Case Study

The way we ask and answer questions in 2017 is fundamentally different than at any other point in human history.   Today, we’ll run through what...

6 Examples of Subliminal Advertising, from Spooky to NSFW

On Monday December 23, 1985, in the small city of Sparks, Nevada, Raymond Belknap and James Vance had spent most of the day drinking...

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GAN establishes new digital marketing agency in Tel Aviv – Gaming Intelligence

GAN establishes new digital marketing agency in Tel AvivGaming Intelligence“After more than six years building William Hill Online and investing substantial marketing capital for...

Five Qualities To Seek In A Brand Marketing Partner – Forbes

ForbesFive Qualities To Seek In A Brand Marketing PartnerForbesIs your brand active in partner marketing? By partner marketing, I mean creating mutually beneficial relationships...

As Blockchain Becomes a Game Changer for Influencer Marketing, AdTech Platforms Wants to Lead...

BitcoinistAs Blockchain Becomes a Game Changer for Influencer Marketing, AdTech Platforms Wants to Lead the WayBitcoinistM) aims to be the vanguard company that brings...