Saturday, February 24, 2018

5 Easy Ways to Write an Irresistible Introduction

“If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my...

How to Drive More Ecommerce Sales with Your Product Pages

Landing page basics Most ecommerce websites have many pages: the homepage, an “About” page, individual product pages, product category pages, etc. Although the homepage is often...

How to Compete with Big Spenders in AdWords (Without Spending More $)

I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. By almost every metric, businesses with big budgets are...

Landing Page Tests, Conversion Rate Stats, & More Top Stories from August

I know I say this every month, but man, there was a lot going on at the WordStream blog in August. It might not have...

The Last Guide to Facebook Ad Account Structure You’ll Ever Need

Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is...

Google Announces Major Changes to Ad Rotation Settings

If there’s one thing all paid search advertisers can agree on, it’s that ad testing is important. It’s long been a best practice to...

5 Ways to Build a Video Culture at Your Company

Did you know that 52% of marketers worldwide name video as the type of content with the highest ROI? If you were attracted to the...

13 Super-Effective Ways to Use Behavioral Segmentation

Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give...

How I Achieved a 48% Success Rate Using Twitter for Link Building

The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The...

The Google Fred Update: Why It Matters and What to Do

On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic...

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