Saturday, February 24, 2018

The Beginner’s Guide to Duplicate Content

One of the most frequent challenges I come across as a digital marketer are clients who can’t seem to get a good grasp of...

Breaking: Major Changes to How Google Spends Your Budget

Outside of overhauling the UI, not much had changed in AdWords this year…until yesterday. Google made a hush-hush announcement (there’s still nothing on the Inside...

10 of the Most Innovative Chatbots on the Web

If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually...

Ecommerce Tips, Landing Page Designs, and Other Top Stories from September

October is finally here, which means crisp fall evenings, fragrantly spiced hot beverages, and awkward situations in which at least one or two of...

How to Identify Your Most Valuable Keywords (& Find More)

Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your...

New Facebook Features in WordStream Advisor Have Landed!

First, allow me to properly introduce myself. I’m Heather, head of product marketing here at WordStream. This is my first post for this illustrious...

10 Things You Need to Know About the EU General Data Protection Regulation

At some point during May 2017, the security systems of American credit monitoring agency Equifax were compromised.   The names, addresses, Social Security numbers, and in...

The Complete Guide to Creating Great-Looking Facebook Ads

Facebook advertising might seem easy at first. Just draft an engaging post, target a relevant audience, throw some money behind it, and get new...

How to Win New PPC Accounts: 5 Approaches for Agencies

A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end...

The Beginner’s Guide to B2B Facebook Advertising

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients...

Latest article

Social Media Marketing Expert Katerina Gasset Selected for LinkedIn ProFinder’s Exclusive Best of 2017...

Digital JournalSocial Media Marketing Expert Katerina Gasset Selected for LinkedIn ProFinder's Exclusive Best of 2017 ListDigital JournalGasset is also a sought after Speaker across...