Sunday, May 28, 2017

4 Simple but Powerful Tactics for Writing Compelling Ad Copy

If you want to grow your business online, what is the one thing you need the most? Traffic. And for most businesses, the fastest way to...

The Complete Guide to Using Social Proof in Ads and Landing Pages

Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!”...

9 Crazy Predictions for SEO in 2017

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick...

Google Is Changing How Call Extensions Show in 2 Weeks – Here's What You...

For years, local advertisers have relied on a well-structured Google My Business account to manage how their businesses appear on the SERP, both for...

40 Essential Social Media Marketing Statistics for 2017

As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you...

3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages...

#KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]

Did you just decide to hunt down the best burger in Boston? Curious about craft cocktails in Charleston? Do you just want to know...

The 21 Best PPC Marketing Articles of the Year

It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in...

The 13 Best SEO Posts of the Year

When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to...

23 Creative Advertising Ideas That Actually Work

True life: I never had cable TV until 2015. The only time I watched TV shows was on Netflix, Hulu, or basic channels; having...

Latest article

Chamber to hear Citizens Bank official on social media marketing – The Exponent Telegram...

The Exponent Telegram (press release) (registration)Chamber to hear Citizens Bank official on social media marketingThe Exponent Telegram (press release) (registration)BELINGTON — Jessica Shaffer, the...

Marketing Minutes: Marketing metrics for your business – Rental Pulse

Marketing Minutes: Marketing metrics for your businessRental PulseAll businesses invest some resources — mainly time and money — to marketing their business, but oftentimes...