Wednesday, June 20, 2018

How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]

Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why? That’s the day Google decided to drop what,...

The Great PPC Diet: How to Correct Over-Optimization in Paid Search

Are your pay-per-click campaigns bigger than they should be? Have they become unbalanced or lost their direction? It’s a new year, and it’s a better...

3 Attention-Grabbing Outreach Marketing Techniques

Everyone is doing email outreach these days. Social networks may come and go, but email will always be a top communication channel. With this popularity...

The 9 Best Free Social Media Management Tools in 2018

With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New...

8 Real, Data-Backed Predictions for PPC in 2018

In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience”...

What Rehab & Addiction Facilities Need to Know About Recent Google Policy Changes [Data]

There’s no hiding from the opioid crisis that became a national emergency in 2017. An estimated 20 million Americans, or one in every 12...

Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your...

Mark Zuckerberg, champion of the decades-old prom picture, the neighborly squabble, the adorable baby pictures, announced yesterday that the Facebook News Feed is about...

Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads

B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real. Today, I’m...

What’s in Store for WordStream in 2018

When I joined WordStream as President in June of 2017, I jumped in head first to what turned out to be the highest-energy environment...

RIP AdWords Review Extensions (+ What to Replace Them With)

First 2018 came for our warmth. Then it came for the Georgia Bulldogs. Today, it set its sights on review extensions. That’s right, people: starting...

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Learn MailChimp for $10 and scale your email marketing efforts – Mashable

MashableLearn MailChimp for $10 and scale your email marketing effortsMashableMailChimp is a popular email marketing platform for small businesses, which boasts a total output...

DexYP Expands SMB Social, On-Demand Marketing Services With SOCi – GeoMarketing (blog)

GeoMarketing (blog)DexYP Expands SMB Social, On-Demand Marketing Services With SOCiGeoMarketing (blog)With SMBs turning away from traditional advertising and banners in favor of spending on...

Why your marketing performance problem is really a measurement challenge

Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Please visit Search Engine Land for...