Saturday, February 23, 2019

5 Ways to Upgrade the Links in Your Google Ads

Many marketers and advertisers obsess over ads: you tweak the text, carefully choose landing pages, test out CTAs, and adjust your bids regularly. Ad...

Goodbye, AdWords. Hello Google Ads

Would a rose by any other name still smell as sweet if said rose was synonymous with an entire industry and accounted for the...

Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)

We write a lot about metrics on the WordStream blog. From click-through rate (CTR) to conversion rate (CVR) to return on investment (ROI)—if it’s...

Best Facebook Ad Features and Other Top Posts of the Month

April showers bring May flowers…and we are so ready for the showers to cease. After a gray and gloomy April, punctuated by WordStream Live,...

The Complete Guide to Creating Great-Looking Facebook Ads

Facebook advertising might seem easy at first. Just draft an engaging post, target a relevant audience, throw some money behind it, and get new...

Complete Beginner’s Guide to Account-Based Marketing (ABM)

I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And...

7 Hard Truths About SEO in 2018

Are you aiming to make a seismic impact on your organic visibility in 2018? Google and the wider industry have dropped many hints as to...

5 PPC Strategies to Test in 2019

The new year is here, and with it comes all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each...

How to Identify Your Most Valuable Keywords (& Find More)

Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your...

How to Win New PPC Accounts: 5 Approaches for Agencies

A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end...

Latest article

UI Extension to host workshop on agricultural outlook and marketing – Moscow-Pullman Daily News

UI Extension to host workshop on agricultural outlook and marketing  Moscow-Pullman Daily NewsThe University of Idaho Extension will present the "North Idaho Agricultural Outlook and...

Half of urban Romanians check social media first thing in the morning – Romania-Insider.com

Half of urban Romanians check social media first thing in the morning  Romania-Insider.comOver half (53%) of Romanians in the urban area access online social networking...

‘Play Like a Girl’ podcast with Nikki B: Episode 25 – MaxPreps

'Play Like a Girl' podcast with Nikki B: Episode 25  MaxPrepsMaxPreps News - Life and softball coach Jen Schroeder joins Nikki B to talk catching,...