Thursday, July 27, 2017

How to Build a PPC Offering at Your Digital Marketing Agency

Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was yesterday. Now, there...

How to Promote a Book: 8 Lessons from Bestsellers

Publishers publish. They don’t necessarily promote. They might “distribute” (heavy on the air quotes). But…to where? Borders?   Oh that’s right. They don’t exist anymore. And good luck...

New Display Targeting, AdWords Message Extensions, and Other Top Stories from October

Whether you went out over the weekend or are preparing for a night of debauchery and questionable costumes tonight, All Hallows Eve is upon...

Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money

Google offers advertisers several different ways to target their ads on the Google Display Network to reach its vast audience. With over 2 trillion...

9 Tips for Writing Great Headlines in 2017

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss...

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Every day we scour the interwebs for new tricks. New tips to implement or new hacks to exploit. But here’s the thing. When you start analyzing...

How a Travel Consultancy Goes the Distance with WordStream

For some businesses expanding their online marketing, the best way to bridge the knowledge gap is to leverage award-winning software. For others, though, turning the...

6 Ways to Lower Your CPC with Landing Page Optimization

If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right. You need to have...

The Impact of Google's New Exact-Enough Match Keywords [Data]

If you advertise on AdWords, you probably use Exact Match keywords. If you use Exact Match keywords, you probably know that Google recently changed how...

Announcing the New (& Much Improved) Free Keyword Tool

Ever since I’ve been at WordStream (2 years, 3 months, and 2 weeks – if you’re counting), our Free Keyword Tool has been a...

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Like A Boss: Greenwood teen grows digital marketing business – WTHR

Like A Boss: Greenwood teen grows digital marketing businessWTHRGREENWOOD, Ind. (WTHR) - A nationally touted "entrepreneur to watch" is a Greenwood teenager who founded...

Quick Guide: How To Create Your Digital Marketing Plan? – Business 2 Community

Quick Guide: How To Create Your Digital Marketing Plan?Business 2 CommunityIn this article, you will learn what is a digital marketing plan? How can...

Quick Guide: How To Create Your Digital Marketing Plan? – Business 2 Community

Quick Guide: How To Create Your Digital Marketing Plan?Business 2 CommunityIn this article, you will learn what is a digital marketing plan? How can...