Thursday, March 30, 2017

Bing’s Expanded Text Ads Even Outperform Google’s [Data]

Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in...

How to Use Answer The Public to Earn Featured Snippets

Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As...

The 21 Best PPC Marketing Articles of the Year

It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in...

Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the...

Why Brand Advertising Drives More Conversions than You Think

Search marketing is so awesome because it's efficient – the ROI is measurable and tangible. Those big brand advertisers – the ones spending millions to...

The 13 Best SEO Posts of the Year

When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to...

OK, Google: How Do I Optimize My Site for Voice Search?

“The destiny of Google's search engine is to become that Star Trek computer, and that's what we are building.”   This was what Amit Singhal, the...

Search & Social Come Together in WordStream's New Performance Dashboard & 20-Minute Work Week

Since WordStream’s humble beginnings, our goal has been to help you work faster, more easily, and more efficiently. And, of course, to help you...

Breaking: Exact Match Keywords No Longer Exact Match

It’s not unusual to have things get a little…confusing on St. Patrick’s Day. Maybe your speech falls apart, your words fall out of order,...

23 Creative Advertising Ideas That Actually Work

True life: I never had cable TV until 2015. The only time I watched TV shows was on Netflix, Hulu, or basic channels; having...

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