Monday, April 23, 2018

Facebook Relevance Score: 4 Key Facts to Know

Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more...

7 Powerfully Effective, Non-Obvious Ways to Market a Product

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase....

NEW! Performance Dashboard & Improved 20-Minute Work Week in WordStream Advisor

Running your business’s marketing efforts isn’t easy – and it takes a lot of time! The time it takes to optimize bids, create and...

Inactive AdWords Accounts Are About to Go Bye-Bye

“Is it true that if you don’t use it you lose it?” Google: Yeah. Starting Monday, March 26th, inactive AdWords accounts—defined by Google as those that...

Facebook Ads Manager vs Power Editor: Which Is Better?

Going from the world of boosted posts to bona fide Facebook Ads is like moving from a dank studio apartment in the basement of...

New 20-Minute Work Week Alert: Device Bid Adjustments

Search ad performance can vary greatly across mobile, tablet and computer devices due to a variety of factors, including your business type. “Need right...

Ambush Marketing: What It Is & Why It Works

Ever found yourself telling someone about some good news you got, only for the other person to completely ignore what you said and start...

Drive More Local Business with New Display Location Extensions in AdWords

Every year, as we spend more time on our devices and on the go, our search intent increasingly becomes more local. Google knows this...

Google Announces Major Changes to Ad Rotation Settings

If there’s one thing all paid search advertisers can agree on, it’s that ad testing is important. It’s long been a best practice to...

Facebook Ad Benchmarks for YOUR Industry [New Data]

Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the...

Latest article

Timothy Minasian: Marketing NH to Germans – The Union Leader

Timothy Minasian: Marketing NH to GermansThe Union LeaderTimothy Minasian: Marketing NH to Germans. By TIMONTHY MINASIAN April 22. 2018 7:10PM To the Editor: I...

Harley-Davidson Is Hiring Interns to Ride Across America This Summer

The company is looking for college students and recent grads to 'discover motorcycle culture' and contribute to its social media channels. ...

ZINK: Social media marketing secrets – Sarasota Herald-Tribune

Sarasota Herald-TribuneZINK: Social media marketing secretsSarasota Herald-TribuneThis is part two of a Q&A I did from a conversation with Michael Skigen, product manager for...