Tuesday, October 16, 2018

The Google Fred Update: Why It Matters and What to Do

On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic...

How to Compete with Big Spenders in AdWords (Without Spending More $)

I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. By almost every metric, businesses with big budgets are...

3 Ways to Resurrect Your Dying Display Ads

Did you know that 86% of consumers suffer from “banner blindness”? Only 14% of consumers who participated in that study could recall the last display...

6 Free Resources for Industry-Specific Marketing Benchmarks

Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions...

How to Supercharge Conversions with Targeted Ad Groups

Want more conversions in AdWords? Doesn’t everybody? In this article, I’m going to show you how you can supercharge your conversions by creating targeted ad...

7 Conversion-Sabotaging Words to Avoid at All Costs

Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click...

Google Announces Major Changes to Ad Rotation Settings

If there’s one thing all paid search advertisers can agree on, it’s that ad testing is important. It’s long been a best practice to...

The Beginner’s Guide to B2B Facebook Advertising

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients...

Top 5 Mind-Blowing Statistics from Google Marketing Live 2018

Google Marketing Live was a smashing success this year. Google announced some seriously exciting new features coming to Google Ads; and it seemed like...

5 Ways to Increase Your Mobile Conversion Rate

Are you tired of hearing this stat yet? Mobile traffic surpassed desktop traffic way back in 2016, and it’s only been increasing. But many advertisers...

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