Friday, February 23, 2018

13 Power Tips for #Winning Mobile Ad Copy

Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider: Men...

6 Easy Tips for More Profitable YouTube Advertising

Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube...

5 Must-Have Tools to Help Manage Your Digital Marketing Agency

The key to running a successful agency is to utilise relevant tools and software to manage and automate as many areas of the business...

Are You Missing 80% of Your Conversions? The Importance of Call Tracking [Case Study]

AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m...

Attention Marketing Savants: WordStream Is Hiring

If you’re familiar with the WordStream brand, you may already be hurtling headlong through internet time and space toward our LinkedIn page. You suspect...

7 Traits That REALLY Define High-Quality Content

Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing a ridiculously enormous amount of...

7 Powerfully Effective, Non-Obvious Ways to Market a Product

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase....

11 Ways to Hack the LinkedIn Pulse Algorithm

Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is...

WordStream's Top 20 Stories of the Year

The online advertising and digital marketing industries saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be...

6 Ways to Optimize Images for Commercial Intent Searches

The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served...

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