Monday, December 9, 2019

Google’s “More Results” Test Could Spell Drastic Change in Paid Search

Reports started coming in a couple weeks ago that Google was undertaking a new beta test: replacing the “next” button at the bottom of...

4 Ways to Make Facebook & Google Ads Work Better Together

In many cases, marketers and brands treat their advertising channels as separate forces and measure them one against another, to see which brings them...

New Promotion Extension in AdWords Drives Super-High CTR [Coming Soon]

For years, advertisers have used sales and promotions in their ad copy to attract new visitors to their site. And while that was a...

What Google’s New Ad Settings Mean for Your Remarketing Campaigns

Fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users, Google has decided to get...

7 Traits That REALLY Define High-Quality Content

Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing a ridiculously enormous amount of...

NEW Google Lead Form Extensions Rolling into Campaigns

It’s no secret—advertising on mobile can be hard! Screens are small, connections are slow, and your customers’ attentions are short. All of these factors...

5 Ways to Optimize Your Site for Google Page Speed Criteria

In May 2018, Google rolled out Lighthouse 3.0, an updated version of their open source tool for auditing the quality and speed of web...

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

When we launched the Facebook Opportunity Calculator last summer, we knew two things: That Facebook advertising is growing in leaps and bounds (they more than...

Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your...

Mark Zuckerberg, champion of the decades-old prom picture, the neighborly squabble, the adorable baby pictures, announced yesterday that the Facebook News Feed is about...

7 Reasons Google Ads and Facebook Ads Make the Perfect Pair

This post was co-written by Gordon Donnelly and Kristina Simonson. With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in...

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