Friday, April 26, 2019

5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017. That’s in...

8 Audience Targeting Strategies from Digital Marketing Experts

Audience targeting is just what it sounds like: the practice of using data to segment consumers by demographics or interests in order to find...

7 Ready-Made AdWords Headline Formulas to Make Your Life Easy

Admit it. You hate it. There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you...

Selling on Instagram: 5 Steps to Make Money and Move Units

Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform, and its growth trajectory is...

4 Facebook Ad Fails (And How To Fix Them)

Marketers and small businesses love running Facebook ads because they yield fantastic results at a low cost. Plus, Facebook ads are also really easy to...

This Is How to Build Links Now: 10 Data-Backed Tips

Link building is hard. And it should be. Links are supposed to be granted editorially, not something anybody with $5 can buy in bulk. Search ranking survey...

5 Subject Line Mistakes That Tank Your Open Rates

Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email...

10X Your A/B Testing with AdWords Ad Variations

Is “Buy now” a more effective call to action than “Don’t miss the boat”? Do your prospects prefer to noodle around in a “free...

New Free Tools: Check Your AdWords Metrics Against Benchmarks!

Viewing on mobile? Check out our new tools here! If you’re new to paid search advertising, or just onboarding new clients with your agency, figuring...

Best New Online Advertising Features of 2017 (So Far)

2017 is half in the bag! The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO...

Latest article

New Tech Turns Bank Call Centers Into Marketing Data Goldmines – The Financial Brand

New Tech Turns Bank Call Centers Into Marketing Data Goldmines  The Financial BrandWhen consumers phone their bank or credit union, those calls can yield the...

Why DTC brands may corner the connected TV market – Digiday

Why DTC brands may corner the connected TV market  DigidayDTC brands may corner connected TV, democratizing the future of the internet-based TV advertising market.

Green Hat becomes Sigma Healthcare’s marketing agency of record – mUmBRELLA*

Green Hat becomes Sigma Healthcare's marketing agency of record  mUmBRELLA*Green Hat has won Sigma Healthcare's marketing account, becoming its B2B marketing agency of record. The...