Friday, August 23, 2019

Our Top 10 Blog Posts of 2018

The time has come, friends: 2018 is drawing to a close. Maybe you feel like it flew by. Maybe you feel like it dragged...

B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know

If you have worked in the digital marketing world, you’re familiar with B2B and B2C business types. But you might not be familiar with...

5 Ways to Create Super-Effective Emails with Buyer Personas

If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer...

WordStream Releases Time-Saving New Features – Just for Agencies!

We know that our agency clients love using our software to save time managing their clients’ AdWords, Bing, and Facebook accounts. We also know...

Expert’s Guide to Optimizing Automated Rules in Google Ads

Managing a Google Ads account can be a lot of work, especially if you don’t have the dedicated time or team for it. Luckily...

Social Media for Nonprofits: 6 Ways to Make a Difference

These days, social media feels less like an idle distraction and more like an endurance blood sport. Between the constant barrage of outrage and...

Are You Missing 80% of Your Conversions? The Importance of Call Tracking [Case Study]

AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m...

LinkedIn Advertising Cheatsheet

We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But...

7 Powerfully Effective, Non-Obvious Ways to Market a Product

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase....

How to Make Paid Search & Social Media Marketing Work Together

Life is all about choices. Do we side with the Montagues or the Capulets? Do we prefer to eat ice cream, French fries, or...

Latest article

Amazon Announces 150 New Tools and Services Have Launched in 2019 to Help Small...

Amazon Announces 150 New Tools and Services Have Launched in 2019 to Help Small and Medium-Sized Businesses Grow Their Online Sales  MarTech SeriesAmazon Is on...

Zhiketong Raises $42.5 Million for Hotel Marketing on WeChat: Travel Startup Funding This Week...

Zhiketong Raises $42.5 Million for Hotel Marketing on WeChat: Travel Startup Funding This Week  SkiftThis week travel startups announced over $131 million in funding. On...

Bringing the magical back into business – The Irish Times

Bringing the magical back into business  The Irish TimesToo much reason in the workplace can stifle creativity, an advertising guru says.