Thursday, December 13, 2018

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InMobi ties up with DoubleVerify to filter fraud ads – Marketing Interactive

InMobi ties up with DoubleVerify to filter fraud ads  Marketing InteractiveLEss than half of all mobile ads are viewable, and mobile ad fraud nearly doubled...

Apple enterprise & Mac marketing leads talk T2 chip & Apple’s role in business...

Apple enterprise & Mac marketing leads talk T2 chip & Apple’s role in business on ‘Mac Admins Podcast’  9to5MacA pair of Apple marketing team members...

How to use data to entice Chinese travellers – Marketing Interactive

How to use data to entice Chinese travellers  Marketing InteractiveYan Lee, chief product officer of iClick Interactive, says marketers could leverage data to identify potential...