Wednesday, June 20, 2018

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Every day we scour the interwebs for new tricks. New tips to implement or new hacks to exploit. But here’s the thing. When you start analyzing...

5 Sneaky Reasons Your CTA Button Text Scares People Away

You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out...

Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more...

19 Genius Dental Marketing Ideas to Grow Your Practice

I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And,...

3 Steps to a High-Converting Lead Capture Strategy

Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why,...

5 Ways to Create Super-Effective Emails with Buyer Personas

If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer...

5 Reasons Your Facebook Ads Aren't Working

You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is...

40 Essential Social Media Marketing Statistics for 2017

As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you...

7 Ready-Made AdWords Headline Formulas to Make Your Life Easy

Admit it. You hate it. There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you...

5 Holiday Email Optimizations for PPC Marketers

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is...

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Kabbage Survey Reveals the Most Successful Small Business Owners Reach Profitability in the First...

PR Web (press release)Kabbage Survey Reveals the Most Successful Small Business Owners Reach Profitability in the First Four Years of ...PR Web (press release)In...

Viewpoint: Fighting Back – MobileMarketing Magazine

Viewpoint: Fighting BackMobileMarketing MagazineDavid Murphy looks at today's announcement from the Guardian, News UK and The Telegraph of The Ozeon Project, a joiiunt digital...

Multinational Conglomerate GE Goes All In On Content Marketing – Forbes

ForbesMultinational Conglomerate GE Goes All In On Content MarketingForbesMajor brands are using custom content as an increasingly important part of their marketing mix. The...