Sunday, May 28, 2017

40 Essential Social Media Marketing Statistics for 2017

As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you...

5 Sneaky Reasons Your CTA Button Text Scares People Away

You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out...

5 Holiday Email Optimizations for PPC Marketers

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is...

Bing’s Expanded Text Ads Even Outperform Google’s [Data]

Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in...

5 Data-Driven Lawyer Marketing Strategies

Every lawyer is familiar with the trials (had to) and tribulations associated with marketing their practice. Keywords are inordinately expensive. Qualifying traffic can seem...

6 SEO Experiments That Will Blow Your Mind

In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best...

7 Ready-Made AdWords Headline Formulas to Make Your Life Easy

Admit it. You hate it. There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you...

8 Industries That Must Have a Video Marketing Strategy

Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT...

11 Ways to Hack the LinkedIn Pulse Algorithm

Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is...

The Seriously Comprehensive Guide to B2B Content Marketing

I don’t even want to try and guess how much content about B2B content marketing is out there. There are possibly thousands of guides...

Latest article

Chamber to hear Citizens Bank official on social media marketing – The Exponent Telegram...

The Exponent Telegram (press release) (registration)Chamber to hear Citizens Bank official on social media marketingThe Exponent Telegram (press release) (registration)BELINGTON — Jessica Shaffer, the...

Marketing Minutes: Marketing metrics for your business – Rental Pulse

Marketing Minutes: Marketing metrics for your businessRental PulseAll businesses invest some resources — mainly time and money — to marketing their business, but oftentimes...