Saturday, February 24, 2018

Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more...

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Every day we scour the interwebs for new tricks. New tips to implement or new hacks to exploit. But here’s the thing. When you start analyzing...

40 Essential Social Media Marketing Statistics for 2017

As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you...

5 Reasons Your Facebook Ads Aren't Working

You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is...

5 Ways to Create Super-Effective Emails with Buyer Personas

If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer...

5 Holiday Email Optimizations for PPC Marketers

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is...

7 Ready-Made AdWords Headline Formulas to Make Your Life Easy

Admit it. You hate it. There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you...

Bing’s Expanded Text Ads Even Outperform Google’s [Data]

Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in...

4 Elements You Need for an Inspiring Company Mission Statement

No matter what a company offers, the mission statement is the rally-cry for employees to come together for a “greater good.” Mission statements are...

5 Subject Line Mistakes That Tank Your Open Rates

Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email...

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