Thursday, December 13, 2018

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Every day we scour the interwebs for new tricks. New tips to implement or new hacks to exploit. But here’s the thing. When you start analyzing...

5 Sneaky Reasons Your CTA Button Text Scares People Away

You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out...

3 Steps to a High-Converting Lead Capture Strategy

Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why,...

19 Genius Dental Marketing Ideas to Grow Your Practice

I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And,...

40 Essential Social Media Marketing Statistics for 2017

As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you...

10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)

You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s...

7 Ready-Made AdWords Headline Formulas to Make Your Life Easy

Admit it. You hate it. There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you...

Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more...

5 Holiday Email Optimizations for PPC Marketers

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is...

5 Ways to Create Super-Effective Emails with Buyer Personas

If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer...

Latest article

Apple enterprise & Mac marketing leads talk T2 chip & Apple’s role in business...

Apple enterprise & Mac marketing leads talk T2 chip & Apple’s role in business on ‘Mac Admins Podcast’  9to5MacA pair of Apple marketing team members...

Brand guardianship: The power of protection – Marketing Interactive

Brand guardianship: The power of protection  Marketing InteractiveThe most valuable asset your company has is your brand.

Junior marketing roles see salary surge as brands face up to talent crisis –...

Junior marketing roles see salary surge as brands face up to talent crisis  CampaignLiveHowever, salaries of more experienced roles are in decline, study finds.