Monday, November 20, 2017

Attention Accountants: Your Impressions Are About to Skyrocket

Have you heard the news? There are some drastic tax code changes on the horizon. The GOP plan for tax overhaul cleared the House on...

9 Ways to Lower Your Facebook Ad Costs

Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course,...

A Glimpse Inside WordStream’s First Customer Insight Round Table

Last Wednesday, a day removed from being announced one of Built in Boston’s Top 100 Tech Companies, WordStream hosted our first in-house Customer Insight...

7 Ways to Write More Engaging, Compelling Website Copy

Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about...

The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score

By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of...

3 Creative Ways to Use Ad Extensions (that Google Won't Tell You About!)

Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A...

The 8 Best Tools for Finding Competitor Keywords

Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad...

Complete Beginner’s Guide to Account-Based Marketing (ABM)

I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And...

Ultimate Guide to Dominating Black Friday PPC in 2017

Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can...

75 Super-Useful Facebook Statistics for 2018

With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your business goal—brand exposure, website...

Latest article

2018 Digital Marketing Trends – Business 2 Community

Business 2 Community2018 Digital Marketing TrendsBusiness 2 CommunityThis might not feel like a very insightful trend to identify as video has been an important...

Successful Digital Marketing for Businesses – TG Daily (blog)

TG Daily (blog)Successful Digital Marketing for BusinessesTG Daily (blog)How do you position yourself in today's competitive digital marketplace? Digital marketing platforms like Techsprout are...

4 Online Tools to Help Amplify Your Personal Brand

The internet is an incredible resource for those looking to build a strong personal brand. It can provide you with a platform to reach...