Monday, April 24, 2017

The 10 Best Facebook Advertising Features Right Now

Facebook advertising: We now know it bolsters the reach of your organic posts, and using the planet’s most ubiquitous social media platform to drive...

23 Facts to Pull Out When Someone Says Content Marketing Doesn’t Work

There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.   Case...

The Retirement of Google Site Search: An Advertiser’s Survival Guide

If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later...

The Impact of Google's New Exact-Enough Match Keywords [Data]

If you advertise on AdWords, you probably use Exact Match keywords. If you use Exact Match keywords, you probably know that Google recently changed how...

16 Ridiculously Easy Ways to Find & Keep a Remote Job

The luxury of “working from home” is turning into an expectation from employers. According to Forbes, 68% of U.S. workers say that they expect...

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

Late last year I wrote a blog post on the 5 questions advertisers should ask themselves each quarter. In it, I suggested seeking opportunities on...

6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

Media empires rise and fall, but the explosive growth in popularity of websites such as BuzzFeed and Upworthy during the past several years ushered...

7 Powerfully Effective, Non-Obvious Ways to Market a Product

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase....

13 Urgency-Inducing Tricks to Drive Sales

It was one of Cialdini’s bedrock principles. The one that created demand out of thin air. That compelled people to finally, at long last,...

11 Ways to Turn Prospects into Customers

A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page...

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Are We Evolving or Devolving with Social Media – Customer Think

Customer ThinkAre We Evolving or Devolving with Social MediaCustomer ThinkSocial media stand as conduits between businesses and customers. We have been hearing stories from...

Yo! Sushi hires Luisa Fernandez to lead marketing – CampaignLive

CampaignLiveYo! Sushi hires Luisa Fernandez to lead marketingCampaignLiveFernandez left BA last year to join BBH Sport, the sports marketing arm of Bartle Bogle Hegarty...

5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results...

5 Digital Marketing Tips To Increase Your Brand's Growth Online And Improve Ad ResultsForbes5 Digital Marketing Tips To Increase Your Brand's Growth Online And...