Tuesday, January 22, 2019

Why You Should Optimize Your Account for ROAS, Not Conversion Volume

Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending...

3 Big Budget Roadblocks (And How to Blast Past Them)

One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget...

The Top 10 SEO Tools Marketers Want in 2019

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools....

WordStream Employee Spotlight: Taylor Chan

WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to...

Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)

We write a lot about metrics on the WordStream blog. From click-through rate (CTR) to conversion rate (CVR) to return on investment (ROI)—if it’s...

The Ridiculously Useful Guide to Snapchat Ads

Advertising on Snapchat has proven to be highly lucrative and, honestly, a lot of fun. Our team of paid acquisition specialists are particularly well...

6 Larry Kim Approved Strategies to Build Your Personal Brand

Back in 2007, when Larry Kim was just a one-man band settling into his usual spot at the Panera Bread in downtown Boston to...

How to Find New Placements to Target on the Display Network

I miss the Display Planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the tool...

7 Brainstorming Techniques for More Productive Team Meetings

Isaac Newton was a hack. I know that will ruffle some feathers among our readers in the physics community (of whom there are many). But...

5 PPC Strategies to Test in 2019

The new year is here, and with it comes all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each...

Latest article

Talking Age Of Technology With Bank of America CMO 01/21/2019 – MediaPost Communications

Talking Age Of Technology With Bank of America CMO 01/21/2019  MediaPost CommunicationsIn recent years, financial services organizations have taken a hit in their brand reputation....

PHD Singapore names Priya Alexander new managing director – Marketing Interactive

PHD Singapore names Priya Alexander new managing director  Marketing InteractiveAlexander rejoins the agency just under a year after she departed to join Mindshare as senior...

SPH Magazines names new CEO – Marketing Interactive

SPH Magazines names new CEO  Marketing InteractiveShe takes over the helm from Loh Yew Seng, who will be returning to SPHâ��s Finance Division after a...