Monday, September 25, 2017

Ethical Marketing: 5 Examples of Companies with a Conscience

Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe...

What’s a Good Quality Score for Each Type of Keyword?

When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my...

8 Advertising Tips for Electricians & Other Tradesmen

For a millennial, full-time digital marketing professional who runs ad campaigns for the tech startup she’s employed for, learning AdWords seems quite feasible. For an...

Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in...

Facebook Relevance Score: 4 Key Facts to Know

Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more...

Grade & Get Paid: Enter to Win $25K in Free AdWords Budget

If a stranger in a particularly giving mood handed you $25,000 in AdWords budget to spend on a complete PPC makeover, where would you...

Will Mobile Brand Searches Make Google Billions?

When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be...

Complete Beginner’s Guide to Advertising on Amazon

Is Amazon taking over the world? Well, I’d estimate that I spend half of my paycheck on Amazon Prime. Whether it be stocking up...

5 Easy Ways to Write an Irresistible Introduction

“If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my...

How to Drive More Ecommerce Sales with Your Product Pages

Landing page basics Most ecommerce websites have many pages: the homepage, an “About” page, individual product pages, product category pages, etc. Although the homepage is often...

Latest article

Six Problems that can’t be Solved with Marketing Technology – Customer Think

Six Problems that can't be Solved with Marketing TechnologyCustomer ThinkIn my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing...

The next marketing challenge: Targeting – Automotive News (subscription) (blog)

The next marketing challenge: TargetingAutomotive News (subscription) (blog)NEW YORK — New technology means that media planning — targeting which consumers to pitch, via which...

DBS’s campaign extends tagline, fuels up social media engagement – Marketing Interactive

Marketing InteractiveDBS's campaign extends tagline, fuels up social media engagementMarketing InteractiveThe extended tagline would further aspire the customers, as it “characterise the way DBS...