Tuesday, September 25, 2018

Mobile Marketing Trends To Look Out For – BW Businessworld

BW BusinessworldMobile Marketing Trends To Look Out ForBW BusinessworldIndians spend an average of three hours a day on mobile apps. Combined with the growing...

Interview: Moneka Khurana, Country Head, Mobile Marketing Association (MMA) – H2S Media (satire) (press...

H2S Media (satire) (press release) (blog)Interview: Moneka Khurana, Country Head, Mobile Marketing Association (MMA)H2S Media (satire) (press release) (blog)We had got a chance to...

Integral Ad Science verification arrives for Snapchat – MobileMarketing Magazine

MobileMarketing MagazineIntegral Ad Science verification arrives for SnapchatMobileMarketing MagazineSnapchat has begun offering advertisers viewability and ad fraud measurement solutions for their in-app video buys,...

Uber is looking to buy Deliveroo – MobileMarketing Magazine

MobileMarketing MagazineUber is looking to buy DeliverooMobileMarketing MagazineDeliveroo has so far avoided the US market, which already has a wealth of options in the...

New Study Reveals Analysis on Mobile Most Used SDK Components – PR Newswire (press...

New Study Reveals Analysis on Mobile Most Used SDK ComponentsPR Newswire (press release)As with preceding editions, The Mobbo Power Index offers app publishers and...

China blocks game-streaming platform Twitch – MobileMarketing Magazine

MobileMarketing MagazineChina blocks game-streaming platform TwitchMobileMarketing MagazineAmazon-owned gaming-focused livestreaming site Twitch has become the latest in a long line of foreign internet services to...

Closing the loop on ad measurement – MobileMarketing Magazine

MobileMarketing MagazineClosing the loop on ad measurementMobileMarketing MagazineNew technology and changing consumer behaviour has added a new level of complexity to marketing strategies. Ad...

Instagram brings GIFs to Direct messages – MobileMarketing Magazine

MobileMarketing MagazineInstagram brings GIFs to Direct messagesMobileMarketing MagazineInstagram is making sliding in the DMs on its platform more fun with the introduction of GIFs...

New fashion app puts personal stylists in your pocket – MobileMarketing Magazine

MobileMarketing MagazineNew fashion app puts personal stylists in your pocketMobileMarketing MagazineI knew that to set up a platform for women, we had to put...

A peek into China’s fast-changing mobile marketing scene – TechNode

TechNodeA peek into China's fast-changing mobile marketing sceneTechNodeMobile advertising is booming in China. It is no surprise considering the country has 731 million internet...

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How data analysis can help small businesses grow – The Sydney Morning Herald

The Sydney Morning HeraldHow data analysis can help small businesses growThe Sydney Morning HeraldYet they face the same challenges when it comes to analysing...

Snapchat teams with Amazon for visual search tool – MobileMarketing Magazine

MobileMarketing MagazineSnapchat teams with Amazon for visual search toolMobileMarketing MagazineSnap has announced that it is testing a new visual search tool for its app...

How Can Predictive Analytics Make Marketing More Effective? – Forbes

ForbesHow Can Predictive Analytics Make Marketing More Effective?ForbesThe success of a marketing plan in today's competitive marketplace depends heavily on the persuasive power of...