Sunday, May 28, 2017

Nestle teams with Zenith and Mozoo to relaunch Clusters cereal – MobileMarketing Magazine

Transnational food and drink manufacturer Nestle has worked with global ROI media agency Zenith and Mozoo, a rich media and video ad exchange on...

Walkers Crisps social media campaign hijacked by pranksters – MobileMarketing Magazine

MobileMarketing MagazineWalkers Crisps social media campaign hijacked by prankstersMobileMarketing MagazineIt is an unfortunate turn for the brand but not a completely unexpected one,” said...

Martech company Voluum introduces mobile-first cross-screen DSP with Oracle – MobileMarketing Magazine

MobileMarketing MagazineMartech company Voluum introduces mobile-first cross-screen DSP with OracleMobileMarketing MagazineMarketing and advertising tech company Voluum has signed a deal with Oracle Data Cloud...

New Study Reveals Memorial Day Shopper Mentality – Mobile Marketing Watch

Ahead of the long holiday weekend, ChargeItSpot — a top provider of cell phone charging stations for major retailers — announced the results of...

Facebook makes changes to the way users see major news – MobileMarketing Magazine

Facebook has made changes to the way users see what news is trending. As part of a redesign to its Trending section, the social...

Mobile Milestone: Smartphone Penetration Reaches New Heights – Mobile Marketing Watch

According to the latest industry data, smartphones are now in 80 percent of U.S. homes. All told, this impressive stat represents a six percentage point...

Chat app Kik prepares to take on the big boys with own digital currency...

Instant messaging platform Kik will be launching a digital currency to act as the primary payment method for a range of decentralised digital services. The...

Why Does Your Brand Need a DMP? – Mobile Marketing Watch

The following is a guest contributed post from Omar Janabi, Senior Director of Marketing at Mapp Digital. Marketers find it hard to connect data from...

Mobile Marketing Leader Taps Veteran to Lead Expansion in EMEA and APAC Markets –...

MMW learned Thursday that Swrve has appointed former Moxie executive Alf Saggese as general manager, EMEA and APAC. In his new role, Saggese will expand...

Land Rover joins forces with Sir Ben Ainslie and Jaunt for America’s Cup VR...

Land Rover has teamed up with four-time Olympic champion sailor Sir Ben Ainslie, and his America’s Cup team, to produce a VR film ahead...

Latest article