Tuesday, July 16, 2019

How to Use A/B Testing to Build Your Business’s Buyer Personas

As a discerning digital marketer and business owner, you’re on top of the latest trends and tips on how to convert. You know all about...

How to Keep Customer Analytics at the Forefront This Holiday Season

The gift of analytics. Ramp up for the holidays by focusing on customer analytics. With the help of data, your team can target buyers, plan...

Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers...

How to Build a Google Analytics Tracking Code

Need more input? Like Johnny Number 5 eats the Encyclopedia Britannica in the above clip from the 1986 gem “Short Circuit,” as optimizers we are constantly looking for more...

7 Lessons from Top Performing Drip Email Campaigns

Automated email workflows can net you 20% more sales opportunities. They’re more personalized, timely, and targeted. The problem, is that the vast majority of marketers –...

We Used the Latest Holiday Selling Data to Create These Cyber Monday Hacks

I’ve always been a little skeptical of Cyber Monday. It always felt a little forced. Black Friday is a media bonanza as well, but...

Here’s 5 Smart Ways to Plan Your E-commerce Sales Promotion

Ready for your next sales promotion? For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales...

How to Find the Conversion Drivers of Your Website with the Funnel Report

There may be a lot of unanswered questions you have about some the big-picture questions with your website. Perhaps you’re asking: Do demo requests or...

Millennials ❤️ Snapchat: 15 Tips on How to Use Snapchat for Business

AUTHENTICITY. ACTIVE LISTENING. INNOVATION. This is the high standard that we face today as marketers — that our customers demand from us. The rules of commercial and social...

The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out that everyone (including you) wants...

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Unity List Aggregator Standardizing the List Management Technique, Automating Marketing – CIOReview

Unity List Aggregator Standardizing the List Management Technique, Automating Marketing  CIOReviewULA delivers unique solutions of automated list aggregation by effectively assisting the marketing practices. FREMONT,...

Don’t Scoff at Influencers. They’re Taking Over the World. – The New York Times

Don’t Scoff at Influencers. They’re Taking Over the World.  The New York TimesAs social media expands its cultural dominance, the people who can steer the...

JUUL: Leading the Vaping Revolution – Harvard Business Review

JUUL: Leading the Vaping Revolution  Harvard Business ReviewIn his case, “JUUL and the Vaping Revolution,” Harvard Business School professor Mike Toffel discusses the controversy surrounding...