Monday, July 16, 2018

How to Keep Customer Analytics at the Forefront This Holiday Season

The gift of analytics. Ramp up for the holidays by focusing on customer analytics. With the help of data, your team can target buyers, plan...

Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers...

How to Build a Google Analytics Tracking Code

Need more input? Like Johnny Number 5 eats the Encyclopedia Britannica in the above clip from the 1986 gem “Short Circuit,” as optimizers we are constantly looking for more...

7 Lessons from Top Performing Drip Email Campaigns

Automated email workflows can net you 20% more sales opportunities. They’re more personalized, timely, and targeted. The problem, is that the vast majority of marketers –...

We Used the Latest Holiday Selling Data to Create These Cyber Monday Hacks

I’ve always been a little skeptical of Cyber Monday. It always felt a little forced. Black Friday is a media bonanza as well, but...

Here’s 5 Smart Ways to Plan Your E-commerce Sales Promotion

Ready for your next sales promotion? For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales...

How to Find the Conversion Drivers of Your Website with the Funnel Report

There may be a lot of unanswered questions you have about some the big-picture questions with your website. Perhaps you’re asking: Do demo requests or...

Millennials ❤️ Snapchat: 15 Tips on How to Use Snapchat for Business

AUTHENTICITY. ACTIVE LISTENING. INNOVATION. This is the high standard that we face today as marketers — that our customers demand from us. The rules of commercial and social...

The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out that everyone (including you) wants...

5 Online Holiday Shopping Trends You’re Not Prepared For (Yet!)

It’s not even November yet and here we are, already talking about holiday shopping trends. Too soon? Not at all. The truth is, the...

Latest article

Harry Potter app launches first multiplayer event with Duelling Club – MobileMarketing Magazine

MobileMarketing MagazineHarry Potter app launches first multiplayer event with Duelling ClubMobileMarketing MagazineHarry Potter: Hogwarts Mystery, the mobile game from Jam City and Warner Bros....

Tokio Marine Life Insurance marketing lead Manisha Seewal to exit – Marketing Interactive

Marketing InteractiveTokio Marine Life Insurance marketing lead Manisha Seewal to exitMarketing InteractiveManisha Seewal (pictured), head of marketing at Tokio Marine Life Insurance Singapore, is...

Young Lions on winning pitches and career advice for young marketers – Marketing magazine...

Marketing magazine AustraliaYoung Lions on winning pitches and career advice for young marketersMarketing magazine AustraliaCommBank's Nathan Kwok and Jill Harmon, who recently won Bronze...