Monday, May 27, 2019

How to Turn Cold Facebook Traffic into Red Hot Leads

Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How...

How Customer Engagement Silos are Holding You Back (And How to Fix It)

Silos are a relic from a bygone age — when “customer experience” as we know it didn’t exist and top-down communication was the norm....

3 Ways Emojis Can Save Your User Retention

For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In fact,...

Why Clickbait Works (And Why You Should Do More of It)

Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since...

How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future

Imagine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends. Imagine shopping for a...

How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires

Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show you...

Marketing Versus Sales: Metrics to Highlight Each Department’s Contribution To Revenue

So much has been written over the years about the “sales and marketing divide” – frankly it’s an exhausted discussion and one that’s never...

Pay Attention to These 5 User Behaviors to Increase SaaS Customer Engagement

Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain your...

How MailChimp Uses Data Science to Make Their Email Service Irresistible

When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of June 2014, MailChimp was...

Guide to Leveraging Industry Experts to Craft High-Quality SEO Content

There’s good content. And, then there’s high-quality content, the stuff that rises in the search engine results pages, oozing those attractive and useful characteristics...

Latest article

Public Perceptions of the Bitcoin Spot Market Are Wrong, Says Bitwise – CoinDesk

Public Perceptions of the Bitcoin Spot Market Are Wrong, Says Bitwise  CoinDeskToday's bitcoin spot market is “significantly smaller and significantly more efficient” than is generally...

GoDaddy’s new solution targets small businesses in India – Business Standard

GoDaddy's new solution targets small businesses in India  Business StandardInternet names and registrations management major GoDaddy on Monday said it launched a new Internet solution...

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files – MarTech Series

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files  MarTech SeriesToday's TechBytes with Mika Javanainen, VP of Product Marketing at M-Files focuses on the...