Tuesday, August 14, 2018

Your Customers Don’t Care About Your Product: They Care About Progress

It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about...

Do Your Tweets Deliver Revenue? Here’s How to Use Kissmetrics to Find Out

The average social media manager gets paid roughly $47,190. They tweet, post, share, like, favorite, comment, and reply to make sure your company’s social media...

How to Evaluate the ROI of Branded Content

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average...

Low Conversion Rates? Your Copy Could Be to Blame

We’ve heard the advice a thousand times: Your headline is the most important part. It’s 80 cents of your dollar. Visuals are key. Visitors want to...

“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases. But...

How to Evaluate an SEO Company Using Google’s Own Guidelines

It goes without saying that customer trust must be earned. This is especially true for online businesses, where faceless websites ask for confidential information...

Which Marketing Channels are Worth Focusing On in 2017?

It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels are...

How to Better Integrate Analytics Into Your Marketing Strategy

It’s 2017. We’re neck-deep in the age of ‘Big Data.’ No matter what aspect of marketing you want to measure, there’s a tool to help you...

The Power of Direct Mail in the Digital Age

For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long...

What Are Social Meta Tags? How to Control How Your Content Looks in Social...

Have you ever pasted a link into Facebook or Twitter to find that the associated image has nothing to do with the content of that...

Latest article

Live Nation Names Amy Marks EVP, Head of Integrated Marketing – Variety

VarietyLive Nation Names Amy Marks EVP, Head of Integrated MarketingVarietyMarks joins Live Nation from Bloomberg Media, where she was Global Head of Marketing. While...

Contextual Marketing: Rethinking Strategy with Analytics and Personalization to Meet Customers’ Marketing ‘Hierarchy …...

Contextual Marketing: Rethinking Strategy with Analytics and Personalization to Meet Customers' Marketing 'Hierarchy ...BenzingaTo keep growing and thriving (and just keep up) it's pivotal...

Why Mobile Marketing is So Effective [Infographic] – Business 2 Community

Why Mobile Marketing is So Effective Business 2 CommunityBut why is mobile marketing so effective? What sets it apart from other marketing channels? Why...