Saturday, February 23, 2019

Getting Started with Analytics Attribution

As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion...

How to Align Email Marketing to The Buyer’s Journey (With Examples)

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the market...

Unboxing SaaS Data to Increase Customer Renewals

SaaS teams are living a lie. They believe the same value that acquired a customer will lead to a renewal. While focusing on customer retention...

9 Activation Secrets You Need to Be Using

Your problem isn’t what you think it is. More traffic can definitely paper over some cracks. Likewise, more downloads, installs, or sign-ups always help. But that’s...

Get Control Over Your Entire Growth Cycle with Kissmetrics’ Populations

As a people-based analytics platform, Kissmetrics tracks users through every step of the growth cycle – from first visit to signup to every step...

Poor Sitewide Conversion Rates? Focus on Page-Specific Conversion Funnels

An important metric in any marketer’s dashboard is sitewide conversion rate. Of course, that broad metric alone can be misleading. Though most marketers typically...

Use These 4 Jobs To Be Done Questions to Uncover Your Customers’ Key Activation...

Picture this: it’s your first time in a new city. You flew in last night for a conference, and this morning, you need to...

The REAL Impact of RankBrain on Web Traffic

We’re entering a new era of optimizing for search engines. And no, SEO is not dead. While many things stay the same in search, we can’t...

How In-App Messaging Converts Trial Users Into Paying Customers

Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful case studies,...

How ‘Flipping the Funnel’ Helped Calendly Hit Double Digit User Growth for 24 Months...

Technical challenges aren’t the problem. They might be a problem. A hurdle for sure. But it’s rarely THE biggest problem responsible for traction or flaming out. Likewise,...

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Social media provides fuel for Jussie Smollett story – The Detroit News

Social media provides fuel for Jussie Smollett story  The Detroit NewsJussie Smollett's story had it all: racism, homophobia, politics, celebrity – all tied up with...

Read our February print edition online today – MobileMarketing Magazine

Read our February print edition online today  MobileMarketing MagazineThe February 2019 print edition of Mobile Marketing is available to read online here now. In it,...

Momo (MOMO) Boosted to Purchase at Zacks Investment Research – BharataPress

Momo (MOMO) Boosted to Purchase at Zacks Investment Research  BharataPressZacks Investment Research upgraded shares of Momo (NASDAQ:MOMO) from a hold rating to a buy rating...