Friday, July 20, 2018

How to Hire an SEO – in Google’s Words

As a digital marketing agency, we know a lot about the importance of SEO consulting. But it’s hard for us to tell you how...

Tracking Offline Marketing Campaigns With Kissmetrics

Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing...

Where Does Analytics Fit Into Your Customer Experience?

Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and another...

Google Mobilegeddon 2: Is This One Too Big to Ignore?

In February 2011, I had a meeting with a Google account representative who shared a presentation deck titled “Grow Your Business With Mobile.” The...

Why You Need to Measure Brand Equity – and How to Do It

Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up to your customers’ expectations, your...

Analysis Paralysis: Using Google Analytics Data as Inspiration to Act Now

The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good and bad? You...

5 Online Marketing Tactics I Learned From My Previous Startup

As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of...

The SEO Copywriting Checklist

You want your site to work smarter for you. You know that SEO (search engine optimization) is what you do to get your blog or...

How to Recover From a Failed Product Launch

Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort...

The Single Advertising Factor That’s More Important than Demographics (And How Measuring It...

When it comes to online advertising, no one is disputing that demographics are important. After all, they’re what powers your media buying and customer...

Latest article

MarTech Today: Gartner’s first Magic Quadrant on mobile marketing platforms, IAB Tech Lab’s blockchain...

MarTech TodayMarTech Today: Gartner's first Magic Quadrant on mobile marketing platforms, IAB Tech Lab's blockchain program ...MarTech TodaySavvy marketers realize the benefits of omnichannel...

A journey toward an AI-powered world – MobileMarketing Magazine

MobileMarketing MagazineA journey toward an AI-powered worldMobileMarketing MagazineArtificial Intelligence (AI) is being talked about more and more by businesses, governments, and the public as...

Shark Week Triggers a Marketing Feeding Frenzy – Bloomberg

BloombergShark Week Triggers a Marketing Feeding FrenzyBloombergThis weekend will mark the 30th year of an annual television phenomenon that has Americans bonding over sharks—and...