Tuesday, October 16, 2018

How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future

Imagine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends. Imagine shopping for a...

How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires

Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show you...

Marketing Versus Sales: Metrics to Highlight Each Department’s Contribution To Revenue

So much has been written over the years about the “sales and marketing divide” – frankly it’s an exhausted discussion and one that’s never...

Pay Attention to These 5 User Behaviors to Increase SaaS Customer Engagement

Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain your...

How MailChimp Uses Data Science to Make Their Email Service Irresistible

When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of June 2014, MailChimp was...

Guide to Leveraging Industry Experts to Craft High-Quality SEO Content

There’s good content. And, then there’s high-quality content, the stuff that rises in the search engine results pages, oozing those attractive and useful characteristics...

No More Hacks: Why Tired, Old, Boring Processes Can Make You a Better Marketer

Israeli researchers studied 200 of the best ads in 1999. These were the top finalists and award winners, like the infamous “This is Your Brain...

Why an Insanely Fast Site Is Your 2017 Priority

The concept of an insanely fast site is something Google has been talking about for a long time. Are you convinced that site speed is...

Stumped for Growth Ideas? Use Customer Support Data to Drive Revenue

Awful feeling, isn’t it? You’re struggling to find new opportunities to increase growth this quarter. But no worries. The solution to your problem is staring you...

The New Customer Service Trend that’s Shaking Up the Marketing Industry (In a Good...

When it comes to customer service trends, most marketers and customer support teams groan and shake their head. Here’s another glimpse into supposedly “what...

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