Tuesday, October 16, 2018

Why Offering a Free Trial Might Be Dangerous For Your SaaS Product (And How...

For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s why: It’s true that many software companies...

Surviving SEO in a Voice Search World

You wouldn’t want your annual profits cut by 20 percent, would you? Just like you wouldn’t overlook one out of five of your customers. By...

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can...

What a Home Shopping Network Can Teach You About Conversions

Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kind of companies are the exceptions. Their...

How Fake News Changed SEO & How to Add More Facts to Your Site

The concept of “fake news” exploded into the public zeitgeist at the end of the 2016 presidential election season. It’s been in the spotlight...

How Quartile-Based Pricing Doubled This SaaS Company’s Monthly Recurring Revenue Growth

Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers or charge more per customer. At Planio, we focused...

Why Your SaaS Sales Depend on Data More Than Ever

Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and error...

How to Turn Cold Facebook Traffic into Red Hot Leads

Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How...

How Customer Engagement Silos are Holding You Back (And How to Fix It)

Silos are a relic from a bygone age — when “customer experience” as we know it didn’t exist and top-down communication was the norm....

3 Ways Emojis Can Save Your User Retention

For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In fact,...

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