Tuesday, April 24, 2018

Do Your Tweets Deliver Revenue? Here’s How to Use Kissmetrics to Find Out

The average social media manager gets paid roughly $47,190. They tweet, post, share, like, favorite, comment, and reply to make sure your company’s social media...

How to Evaluate the ROI of Branded Content

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average...

Low Conversion Rates? Your Copy Could Be to Blame

We’ve heard the advice a thousand times: Your headline is the most important part. It’s 80 cents of your dollar. Visuals are key. Visitors want to...

“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases. But...

How to Evaluate an SEO Company Using Google’s Own Guidelines

It goes without saying that customer trust must be earned. This is especially true for online businesses, where faceless websites ask for confidential information...

Which Marketing Channels are Worth Focusing On in 2017?

It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels are...

How to Better Integrate Analytics Into Your Marketing Strategy

It’s 2017. We’re neck-deep in the age of ‘Big Data.’ No matter what aspect of marketing you want to measure, there’s a tool to help you...

The Power of Direct Mail in the Digital Age

For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long...

What Are Social Meta Tags? How to Control How Your Content Looks in Social...

Have you ever pasted a link into Facebook or Twitter to find that the associated image has nothing to do with the content of that...

Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of...

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This Entrepreneur Shares How to Name Your Company — or Fix a Bad Name

The founder of PolicyGenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to...

The Pitch: Advertising and marketing news for 4.24.18 – RichmondBizSense

RichmondBizSenseThe Pitch: Advertising and marketing news for 4.24.18RichmondBizSenseRed Orange Studio's Slice division picked up four new clients. Local dressmaker Inspired by the Dress will...

SmallBusiness.Marketing Launches Free Website Audit Service In Los Angeles – Digital Journal

PR WebSmallBusiness.Marketing Launches Free Website Audit Service In Los AngelesDigital JournalLos Angeles - April 24, 2018 - SmallBusiness.Marketing has introduced a free SEO Audit...