Tuesday, November 13, 2018

How Visual Cues Can Help Lift Conversions

It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image edits...

The Dark Side: Why You Need Negative Buyer Personas for Better Customer Acquisition

There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power of...

7 Emails Your E-commerce Store Needs to Be Able to Send Out on an...

With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent channel for driving business...

5 Data-Driven Strategies to Earn Sales in a Saturated Market

You’re not alone. In a saturated market, your e-commerce business is constantly competing to distinguish itself from other companies. It’s especially difficult when these businesses...

How to Know If You’re at Risk When Google Switches to a Mobile-First Index...

I’d like to put your minds at ease. Or alert you to an upcoming risk. I guess we’ll see which camp you’re in. Over the...

How to Manufacture Urgency to Blow through Conversion Roadblocks

We don’t need things. We might need a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But we...

How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching

With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that Netflix has changed the...

How to Leverage Your Creativity to Convert Leads

Creativity (cre·a·tiv·i·ty)krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to...

3 Copywriting Mistakes That Could Be Hurting Your Free Trial Engagement (And How to...

Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a kid. So...

Why Thin Content Still Ranks as a Top SEO Issue to Solve

It struck me the other day, while I was reviewing a client project with one of our SEO analysts, that the old problem of...

Latest article

L’Oréal, General Assembly create new assessment for digital marketers – Marketing Dive

L'Oréal, General Assembly create new assessment for digital marketersMarketing DiveL'Oréal and General Assembly are launching a new assessment for marketers, called the Certified Marketer...

Snapchat’s content chief is on his way out – MobileMarketing Magazine

MobileMarketing MagazineSnapchat's content chief is on his way outMobileMarketing MagazineSnapchat's head of content has stepped down from the position after five years to “take...

What the future holds for digital marketing in South Africa – The Media Online

The Media OnlineWhat the future holds for digital marketing in South AfricaThe Media OnlinePRESS OFFICE: The digital landscape in South Africa can be quite...