Monday, September 24, 2018

Why Thin Content Still Ranks as a Top SEO Issue to Solve

It struck me the other day, while I was reviewing a client project with one of our SEO analysts, that the old problem of...

The Four Statistical Concepts Every Online Marketer Should Know

Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post,...

4 Powerful Google Shopping Hacks to Supercharge Your Campaigns

Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads as...

The Right Approach To Building A Solid Growth Strategy

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much...

How 7 Companies are Using Push Notifications to Boost Engagement

Last year, mobile internet usage overtook desktop for the first time. If you’re not tailoring your marketing strategy specifically for mobile users in 2017,...

Multi-Channel Mastery: 5 Easy Ways to Squeeze More Profits from Your Facebook Ads

The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point: people who...

How Uber Uses Data to Improve Their Service and Create the New Wave of...

When it comes to moving people and making deliveries, few companies are more widespread and more widely-recognized than Uber. But how do they do it?...

Getting Started with Analytics Attribution

As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion...

How to Align Email Marketing to The Buyer’s Journey (With Examples)

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the market...

Unboxing SaaS Data to Increase Customer Renewals

SaaS teams are living a lie. They believe the same value that acquired a customer will lead to a renewal. While focusing on customer retention...

Latest article

Construct Digital flaunts new look, aims to play in the same league as the...

Marketing InteractiveConstruct Digital flaunts new look, aims to play in the same league as the 'big boys'Marketing InteractiveIndependent digital marketing agency Construct Digital has...

Brands Are Stuck In ”20th Century” Marketing – Can A UK Entrepreneur Help Them...

ForbesBrands Are Stuck In ''20th Century" Marketing - Can A UK Entrepreneur Help Them Get Up To Speed?Forbes“The e-commerce model isn't broken,” says Richard...

Network effect: How Shopify is the platform powering the DTC brand revolution – Digiday

Network effect: How Shopify is the platform powering the DTC brand revolutionDigidayIn 2016, the company acquired Kit, a virtual marketing assistant that helps manage...