Monday, July 16, 2018

9 Activation Secrets You Need to Be Using

Your problem isn’t what you think it is. More traffic can definitely paper over some cracks. Likewise, more downloads, installs, or sign-ups always help. But that’s...

Get Control Over Your Entire Growth Cycle with Kissmetrics’ Populations

As a people-based analytics platform, Kissmetrics tracks users through every step of the growth cycle – from first visit to signup to every step...

Poor Sitewide Conversion Rates? Focus on Page-Specific Conversion Funnels

An important metric in any marketer’s dashboard is sitewide conversion rate. Of course, that broad metric alone can be misleading. Though most marketers typically...

Use These 4 Jobs To Be Done Questions to Uncover Your Customers’ Key Activation...

Picture this: it’s your first time in a new city. You flew in last night for a conference, and this morning, you need to...

The REAL Impact of RankBrain on Web Traffic

We’re entering a new era of optimizing for search engines. And no, SEO is not dead. While many things stay the same in search, we can’t...

How In-App Messaging Converts Trial Users Into Paying Customers

Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful case studies,...

How ‘Flipping the Funnel’ Helped Calendly Hit Double Digit User Growth for 24 Months...

Technical challenges aren’t the problem. They might be a problem. A hurdle for sure. But it’s rarely THE biggest problem responsible for traction or flaming out. Likewise,...

Why Offering a Free Trial Might Be Dangerous For Your SaaS Product (And How...

For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s why: It’s true that many software companies...

Surviving SEO in a Voice Search World

You wouldn’t want your annual profits cut by 20 percent, would you? Just like you wouldn’t overlook one out of five of your customers. By...

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can...

Latest article

UK biometrics firm launches ‘selfie-driven’ healthcare in Nigeria – MobileMarketing Magazine

MobileMarketing MagazineUK biometrics firm launches 'selfie-driven' healthcare in NigeriaMobileMarketing MagazineUK-based biometrics platform SmilePass has partnered with Kwara State in Nigeria to launch a universal...

15m Brits planning to watch the World Cup final on mobile – MobileMarketing Magazine

MobileMarketing Magazine15m Brits planning to watch the World Cup final on mobileMobileMarketing Magazine“This has been the first ever truly omnichannel World Cup, highlighting many...

SAP Customer Experience powers effective integrated marketing campaigns – Which-50 (blog)

Which-50 (blog)SAP Customer Experience powers effective integrated marketing campaignsWhich-50 (blog)While customers' expectations have never been higher, poor planning and execution continue to compromise the...