Saturday, February 23, 2019

Activity Report: Drill Down to See What is Actually Happening With Your Site or...

A part of using analytics is knowing what user behavior is driving what action. Most tools only give you surface-level data. For example, you’re...

Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your...

11 Customer-Centric Ways to Grow Your Ecommerce Revenue

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer...

How to Use the New Lifetime Value Feature in Google Analytics

You’re drowning in data. You’ve got enough KPIs to track and report on already. Why would you possibly need another one? What good would come of...

Behavioral Marketing: A Closer Look at What Gets Consumers Clicking

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could...

Inconvenience to Opportunity: How to Tackle the Customer Engagement Gap

We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to deliver messages. However,...

Persuasive SaaS Onboarding Emails: 10 Conversion Lessons Stolen From Attorneys

A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can, he...

The Importance of Pairing Analytics with Engagement

When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages...

The Power of Email + The Psychology of Social Proof = The Social Email

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof,...

29 Inspiring Examples of Behaviorally-Targeted Emails You’ll Need to See to Believe

When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer...

Latest article

Facebook powering small business to access markets, says India head – Economic Times

Facebook powering small business to access markets, says India head  Economic TimesSandeep Bhushan, head of India GMS at Facebook explained how as many as 75-80%...

How to Create a Social Media Content Strategy – Social Media Today

How to Create a Social Media Content Strategy  Social Media Today*Content* is the heart of any social media strategy - neglecting to create valuable and...

Fashion Business Transcends Social Media Frenzy – Funmi Ajila-Ladipo – Leadership Newspaper

Fashion Business Transcends Social Media Frenzy – Funmi Ajila-Ladipo  Leadership NewspaperThe shrewd president of Fashion Designers Association of Nigeria (FADAN) Funmi Ajila-Ladipom, is zealously shouldering...