Thursday, October 18, 2018

How Pandora Uses Data to Improve Its Service and Music Stations

When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its Music Genome Project, which...

6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs

A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people across the buyer journey. We...

Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring

You’re tracking the big stuff. The ‘macro conversions’ like form submissions, phone calls, and product purchases. But lying in between those are micro-conversions, the critical yet...

Introducing Customer Engagement Automation From Kissmetrics

We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We’re calling it Customer Engagement Automation. Now...

How 4 Major Retailers are Using Big Data

When it comes to Big Data, it’s not how much you have — it’s what you do with it that counts. We all know...

How Visual Cues Can Help Lift Conversions

It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image edits...

The Dark Side: Why You Need Negative Buyer Personas for Better Customer Acquisition

There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power of...

7 Emails Your E-commerce Store Needs to Be Able to Send Out on an...

With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent channel for driving business...

5 Data-Driven Strategies to Earn Sales in a Saturated Market

You’re not alone. In a saturated market, your e-commerce business is constantly competing to distinguish itself from other companies. It’s especially difficult when these businesses...

How to Know If You’re at Risk When Google Switches to a Mobile-First Index...

I’d like to put your minds at ease. Or alert you to an upcoming risk. I guess we’ll see which camp you’re in. Over the...

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SEO Is A Must For Small Businesses: Here’s How To Get Started – Forbes

ForbesSEO Is A Must For Small Businesses: Here's How To Get StartedForbesThese techniques are all inbound marketing strategies that drive traffic to your website....

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations. ...

UK marketing budget growth slows amid continued Brexit uncertainty – MobileMarketing Magazine

MobileMarketing MagazineUK marketing budget growth slows amid continued Brexit uncertaintyMobileMarketing MagazineThough overall marketing budgets are trending downward, internet-based marketing achieved a +13.6 per cent...