Thursday, December 13, 2018

How to Use the New Lifetime Value Feature in Google Analytics

You’re drowning in data. You’ve got enough KPIs to track and report on already. Why would you possibly need another one? What good would come of...

Behavioral Marketing: A Closer Look at What Gets Consumers Clicking

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could...

Inconvenience to Opportunity: How to Tackle the Customer Engagement Gap

We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to deliver messages. However,...

Persuasive SaaS Onboarding Emails: 10 Conversion Lessons Stolen From Attorneys

A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can, he...

The Importance of Pairing Analytics with Engagement

When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages...

The Power of Email + The Psychology of Social Proof = The Social Email

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof,...

29 Inspiring Examples of Behaviorally-Targeted Emails You’ll Need to See to Believe

When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer...

How to Use Facebook as Your PR Engine

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But...

Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions

I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is...

5 User Engagement Strategies for SaaS Product Marketers

Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For...

Latest article

Joe Sugg fans campaigning against Stacey Dooley for YouTuber to win Strictly Come Dancing...

Joe Sugg fans campaigning against Stacey Dooley for YouTuber to win Strictly Come Dancing  The Scottish SunThe YouTuber has over eight million subscribers to his...

Q&A: Tina Judic of Found reveals what it takes to become Marketing Agency Leader...

Q&A: Tina Judic of Found reveals what it takes to become Marketing Agency Leader of the Year  The DrumAt The Drum Agency Business Awards 2018...

M&C Saatchi (SAA) Trading 11.5% Higher – Fairfield Current

M&C Saatchi (SAA) Trading 11.5% Higher  Fairfield CurrentM&C Saatchi Plc (LON:SAA) shares traded up 11.5% during trading on Tuesday . The company traded as high...