Thursday, March 21, 2019

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages,...

Value Creation vs. Revenue Extraction: Which Kind of Business Are You?

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in...

How Push Notifications Can Increase User Engagement (With Examples)

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids,...

Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions...

3 Reasons Your AdWords Traffic Is Not Qualified

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search...

Before Your Next Product Launch, Try These 5 Engagement Strategies

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your...

How to Use Customer Feedback Loops to Reduce Churn

Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a...

Getting Started with Automated Email Marketing

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to...

Why Your Ads Should Look 100 Years Old

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new...

How to Drive New Feature Adoption with Kissmetrics

When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that...

Latest article

How Nickelodeon Capitalizes on Social Media to Stay on Top of Kids’ Campaigns –...

How Nickelodeon Capitalizes on Social Media to Stay on Top of Kids’ Campaigns  VarietyNickelodeon will receive Variety's Brand Innovator Award at its Entertainment Marketing Summit...

App Retargeting Biz Soars For Google, Facebook 03/21/2019 – MediaPost Communications

App Retargeting Biz Soars For Google, Facebook 03/21/2019  MediaPost CommunicationsGoogle's app retargeting business is on fire. During the second half of 2018, the search giant...

Netflix axed its global brand marketing team around CMO departure, Adweek reports – Marketing...

Netflix axed its global brand marketing team around CMO departure, Adweek reports  Marketing DiveNetflix has disbanded the global brand marketing team that operated under its...