Monday, December 18, 2017

Here’s Your Checklist to Boosting Your E-commerce Conversion Rate This Holiday Season

The holidays are a magical time of year. It’s the season where we are bombarded with as many brand promotions as we are Christmas...

Google Home Service Ads are Expanding: Welcome to Local Paid Inclusion

Imagine a search engine results page with four paid ads at the top and three more sponsored Local Listings in the Local Pack. That’s...

5 Techniques to Help You Truly Understand Your Customers

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to...

95% Of Your Churn Should be Ignored. Here’s Why

When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published...

4 Ways Disruptive Marketing is Winning Over Customers

Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a...

A Cheat Sheet to Designing a Pricing Page that Converts

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without understanding...

Getting into the Flow: How and Why All Profit-Minded Marketers Should Document User Flows

In the zone. Feeling it. In the groove. Zeroed in. A state of flow. We’ve all been there (hopefully) at some point in our lives....

Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

So you converted 3.1% of your visitors last month? Awesome! How many of them spent more than $100 on their purchase? Or how many were...

Key Customer Metrics You Need to be Tracking (Infographic)

In order for a business to generate a long-term, sustainable profit, new customers need to be driven to your site, existing customers need to...

What is a Progressive Web App & Who Should Be Using It?

According to Google, progressive web apps are the next big thing for “delivering amazing user experiences on the web.” In the same vein as...

Latest article

Digital marketing tools to skyrocket your online sales – Bizztor (press release) (blog)

Bizztor (press release) (blog)Digital marketing tools to skyrocket your online salesBizztor (press release) (blog)The online fashion industry is getting crowded day by day making...

Marketers from Coke, First Direct and Sky share their marketing moments of 2017 –...

Marketing WeekMarketers from Coke, First Direct and Sky share their marketing moments of 2017Marketing Week“As marketers, we know consumers are not one homogenous group...

Have a Merry Marketing Holiday Season at Car Dealerships – Ward’s Auto

Ward's AutoHave a Merry Marketing Holiday Season at Car DealershipsWard's AutoAs said, advertising to an auto consumer is complicated. Add the needs and wants...