Sunday, October 22, 2017

How to Build a Google Analytics Tracking Code

Need more input? Like Johnny Number 5 eats the Encyclopedia Britannica in the above clip from the 1986 gem “Short Circuit,” as optimizers we are constantly looking for more...

7 Lessons from Top Performing Drip Email Campaigns

Automated email workflows can net you 20% more sales opportunities. They’re more personalized, timely, and targeted. The problem, is that the vast majority of marketers –...

We Used the Latest Holiday Selling Data to Create These Cyber Monday Hacks

I’ve always been a little skeptical of Cyber Monday. It always felt a little forced. Black Friday is a media bonanza as well, but...

Here’s 5 Smart Ways to Plan Your E-commerce Sales Promotion

Ready for your next sales promotion? For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales...

How to Find the Conversion Drivers of Your Website with the Funnel Report

There may be a lot of unanswered questions you have about some the big-picture questions with your website. Perhaps you’re asking: Do demo requests or...

Millennials ❤️ Snapchat: 15 Tips on How to Use Snapchat for Business

AUTHENTICITY. ACTIVE LISTENING. INNOVATION. This is the high standard that we face today as marketers — that our customers demand from us. The rules of commercial and social...

The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out that everyone (including you) wants...

5 Online Holiday Shopping Trends You’re Not Prepared For (Yet!)

It’s not even November yet and here we are, already talking about holiday shopping trends. Too soon? Not at all. The truth is, the...

How to Create Customers for Life with the Perfect Onboarding Sequence (Regardless of Industry)

Paid search is often the biggest driver of new customers. Largely because people are typing in exactly what they’re looking for. But. These aren’t necessarily the most...

A Quick Guide to Data-Based Display Advertising

Here’s a fun fact: In any given web session, your audience is more likely to have a heart attack than click on your banner ad. Okay, so maybe...

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Maplewood Catering Company Takes Top Prize for Best Digital Marketing Plan at NJ Small...

TAPinto.netMaplewood Catering Company Takes Top Prize for Best Digital Marketing Plan at NJ Small Business Development ...TAPinto.netThe New Jersey Small Business Development Centers network...

SCORE: How creating ‘buyer personas’ can help small business marketing – Lakenewsonline.com

SCORE: How creating 'buyer personas' can help small business marketingLakenewsonline.comBuyer personas help you drill down to the specifics of what motivates individual customers to...