Tuesday, July 17, 2018

How to Onboard Your Selected Search Agency [Checklist]

Whether for the first time or the tenth, reducing the ramp up period when onboarding a new SEO agency is going to save you...

5 Customer Activation Emails to Add to Your Funnel

If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to...

How to Run a Cohort Analysis in Google Analytics

Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with your...

5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without

A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle....

The One Thing Your Business Can Immediately Take Away from Google I/O

Google leads the world in technological advances that affect the way we live and do business. At the Google I/O developer conference this week,...

Stalling Sessions? Here’s How ‘Visual Cues’ Can Unlock the Floodgates

Websites don’t always work. You create them with one thing in mind. And then the opposite happens. People are supposed to click-through. And yet they stall. The...

Why Customer Empowerment Is the Key to Great Retention Rates

It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report from Recurly,...

How Pandora Uses Data to Improve Its Service and Music Stations

When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its Music Genome Project, which...

6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs

A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people across the buyer journey. We...

Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring

You’re tracking the big stuff. The ‘macro conversions’ like form submissions, phone calls, and product purchases. But lying in between those are micro-conversions, the critical yet...

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5 Unexpected Social Media Platforms to Grow Your Brand Awareness

It's time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn.

Here’s how blockchain is poised to disrupt digital marketing – ClickZ

Here's how blockchain is poised to disrupt digital marketingClickZThe development of blockchain technology is still in the early stages, but its potential applications in...

Instagram 101: Using Instagram As Part Of Your Social Media Marketing Strategy – ThomasNet...

ThomasNet News (blog)Instagram 101: Using Instagram As Part Of Your Social Media Marketing StrategyThomasNet News (blog)When it comes to content marketing, social media plays...