Friday, November 24, 2017

What to Do When Your Sales Conversions Start Shrinking

Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales start declining,...

10 Disciplined Approaches to Google Analytics

We live in a world of digital data. We create it. We consume it. It’s everywhere. And it’s accumulating at an unprecedented pace. In...

Online Content: Is Longer Really Better?

Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not necessarily. As...

35 White Hat Link Earning Ideas

High-quality backlinks are a website’s friend; they help establish a positive reputation about your brand and business to customers and search engines. When you have...

Your Customers Don’t Care About Your Product: They Care About Progress

It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about...

Do Your Tweets Deliver Revenue? Here’s How to Use Kissmetrics to Find Out

The average social media manager gets paid roughly $47,190. They tweet, post, share, like, favorite, comment, and reply to make sure your company’s social media...

How to Evaluate the ROI of Branded Content

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average...

Low Conversion Rates? Your Copy Could Be to Blame

We’ve heard the advice a thousand times: Your headline is the most important part. It’s 80 cents of your dollar. Visuals are key. Visitors want to...

“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases. But...

How to Evaluate an SEO Company Using Google’s Own Guidelines

It goes without saying that customer trust must be earned. This is especially true for online businesses, where faceless websites ask for confidential information...

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