Tuesday, April 24, 2018

1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing

A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to bosses and...

The Difference Between Collecting Data and Acting On It

Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action...

Boost Conversions with These 8 SaaS Funnel Tweaks

The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly...

The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing...

It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge on data from a...

How to Retarget the Middle of the Funnel in an Increasingly Form-less World

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things were...

7 Simple But Powerful Ways to Lower SaaS Customer Churn

If you’re like most SaaS managers, you’re committed to running and growing your business. But to do that, you need to ensure you’re meeting the...

The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use...

Marketers continue to embrace personalization and all its benefits. But in this day and age, greeting customers by their first name in an email...

What is Kissmetrics Campaigns?

A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform...

Getting Started with Behavioral Email Marketing

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free...

When ‘Fear’ Works & When it Backfires

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them....

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Try a first-class marketing campaign – Hot Springs Village Voice

Try a first-class marketing campaignHot Springs Village VoiceHSV CEO Lesley Nalley wrote: “the current business model is broken and additional development is needed.” Perhaps...

Three Tips for Better Real-Time Mobile Marketing in 2018 – MarketingProfs.com

MarketingProfs.comThree Tips for Better Real-Time Mobile Marketing in 2018MarketingProfs.comThe possibilities for mobile marketing are exciting, and they are growing every day with the rapid...

Chinese PE Waterwood invests in US-based mobile marketing platform Leanplum – DEALSTREETASIA

DEALSTREETASIAChinese PE Waterwood invests in US-based mobile marketing platform LeanplumDEALSTREETASIABeijing-based private equity firm Waterwood Group has made an add-on investment in the Series D...