Thursday, July 27, 2017

Attribution Modeling for Ecommerce: 5 Things All Sellers Need to Know

I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with it. An...

Simple Customer Retention Tactics to Improve Your Sales Funnel

Maintaining a customer base isn’t easy. With a slew of industry competitors, consumers can quickly buy products from other brands. It’s vital that your team...

A Step-by-Step Guide to Using Google Analytics’ Enhanced Ecommerce Features

You’re already an SEO sensei. You’re a content creator, PPC pro, marketing maven, and analytics ace. If you need it for online success, you’re...

The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2017

Throughout the year, digital marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of...

5 Surprising Marketing Predictions for 2017 – and What We’ve Learned from 2016

2016 has been an exciting year full of unexpected booms and busts in the marketing and technology world, making us look toward 2017 with...

The Most-Read Digital Marketing Blog Posts of 2016

Hello friends! Happy New Year! We’re looking forward to a lot of exciting new products and services to share with you in 2017, including an...

4 Design Terms Every Marketer Needs to Know

The transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how people communicate on the most...

Learn From the Best: How Nordstrom, 1-800-Flowers and Sephora Pair Old School Marketing With...

For brands to stay relevant in our fast-paced, mobile and multi-channel world, they must show more value, more novelty, and more values than ever...

How to Get the Non-Technical People in Your Office Excited About Analytics

Analytics. Data science. Words and phrases like these tend to conjure up imagery of guys in thick glasses poring over stacks of spreadsheets with...

Do You Really Need to Test Your Site to Improve Your Conversion Rate?

Talk to almost any online marketer and you’d think that they held a PhD in psychology. At the drop of a hat, they can...

Latest article

Quick Guide: How To Create Your Digital Marketing Plan? – Business 2 Community

Quick Guide: How To Create Your Digital Marketing Plan?Business 2 CommunityIn this article, you will learn what is a digital marketing plan? How can...

OrionStar Wins Challenge with Artificial Intelligence – Mobile Marketing Watch

Beijing OrionStar Technology Co. — a China-based artificial intelligence company with which Cheetah Mobile Inc. — announced this week that it has entered into...

3 Steps in Developing an Effective eCommerce Conversion Strategy

Looking to get more out of your eCommerce efforts? Here are some key tips.