Tuesday, April 24, 2018

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

Human attention spans are embarrassingly bad. I’d have to be lucky to get just 5% of people to read this entire post. Most probably won’t...

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the...

How to Leverage Behavioral Data Across Your Company

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already...

How to Do Customer Engagement If You’re In a Unique Niche

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror...

Why Your Team Needs a Growth Manager

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of...

7 Biggest PPC Nightmares Sinking Your ROI

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and...

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50...

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned...

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages,...

Value Creation vs. Revenue Extraction: Which Kind of Business Are You?

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in...

How Push Notifications Can Increase User Engagement (With Examples)

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids,...

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Communications and Marketing Director – Charlotte Agenda

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