Monday, September 25, 2017

Analysis Paralysis: Using Google Analytics Data as Inspiration to Act Now

The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good and bad? You...

5 Online Marketing Tactics I Learned From My Previous Startup

As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of...

The SEO Copywriting Checklist

You want your site to work smarter for you. You know that SEO (search engine optimization) is what you do to get your blog or...

How to Recover From a Failed Product Launch

Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort...

The Single Advertising Factor That’s More Important than Demographics (And How Measuring It...

When it comes to online advertising, no one is disputing that demographics are important. After all, they’re what powers your media buying and customer...

Here’s How I Built And Launched A SaaS Company For Less Than $40k

About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company and...

Covert Conversion Hacking: A Behind-the-Scenes Look at How to Spy on Your Website Visitors

You’ve seen the stats before. 1-2% conversion rates for websites. Which means 98-99% ain’t buying. For one reason or another. A bigger chunk of that is...

What to Do When Your Sales Conversions Start Shrinking

Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales start declining,...

10 Disciplined Approaches to Google Analytics

We live in a world of digital data. We create it. We consume it. It’s everywhere. And it’s accumulating at an unprecedented pace. In...

Online Content: Is Longer Really Better?

Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not necessarily. As...

Latest article

How real estate agents dominate with multichannel content marketing – Inman.com

How real estate agents dominate with multichannel content marketingInman.comTop real estate agents are wary of get-leads-quick schemes, and rightly so. Those looking for longer-term...

Graphic Design / Digital Creative Industries / Marketing internship – Pedestrian TV

Graphic Design / Digital Creative Industries / Marketing internshipPedestrian TVDue to our growth we are looking for a gun graphic design & digital marketing...

The next marketing challenge: Targeting – Automotive News (subscription) (blog)

The next marketing challenge: TargetingAutomotive News (subscription) (blog)NEW YORK — New technology means that media planning — targeting which consumers to pitch, via which...