Monday, April 24, 2017

2 A/B Testing Failures and 1 Win: Why A/B Testing Failures Are as Important...

You’ve probably seen a lot of blog posts floating around the internet about A/B testing successes. This blog is no exception. But hardly anyone talks...

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working....

When Good Customers Leave: Troubleshooting Your Customer Retention Approach

Every business needs a steady stream of new leads coming in the door. New business is crucial for survival. If you’re not feeding your...

How to Isolate and View Specific Marketing Campaigns with Kissmetrics

News Flash: things are about to get pretty crazy here in the U.S. Halloween is right around the corner (have you got your Reese’s...

Get More From Your Marketing: 5 Ways to Integrate Your Marketing Stack

Software that doesn’t play nice with others is like having a TV with no inputs – it works fine on its own, but if...

What You Can Learn About PPC From Hollywood’s Big Budget Movie Campaigns

Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4 million...

How to Optimize for Google Home NOW #OKGoogle

Google’s recent debut of Google Home — and the impact it will have on search — has kept my mind reeling all week. I...

3 Lazy SEO Tips to Jumpstart Customer Acquisition

SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular...

How Airbnb Uses Data Science to Improve Their Product and Marketing

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and...

5 Harsh Truths About Your Dismal Customer Engagement Rates

Engagement. Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience. Research...

Latest article

Mumbai-based Netcore launches CX-based marketing solution – bizEDGE NZ

Mumbai-based Netcore launches CX-based marketing solutionbizEDGE NZMarketing campaigns can be challenging without the right tools to understand and reach out to your clientele in...