Friday, November 24, 2017

How Fake News Changed SEO & How to Add More Facts to Your Site

The concept of “fake news” exploded into the public zeitgeist at the end of the 2016 presidential election season. It’s been in the spotlight...

How Quartile-Based Pricing Doubled This SaaS Company’s Monthly Recurring Revenue Growth

Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers or charge more per customer. At Planio, we focused...

Why Your SaaS Sales Depend on Data More Than Ever

Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and error...

How to Turn Cold Facebook Traffic into Red Hot Leads

Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How...

How Customer Engagement Silos are Holding You Back (And How to Fix It)

Silos are a relic from a bygone age — when “customer experience” as we know it didn’t exist and top-down communication was the norm....

3 Ways Emojis Can Save Your User Retention

For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In fact,...

Why Clickbait Works (And Why You Should Do More of It)

Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since...

How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future

Imagine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends. Imagine shopping for a...

How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires

Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show you...

Marketing Versus Sales: Metrics to Highlight Each Department’s Contribution To Revenue

So much has been written over the years about the “sales and marketing divide” – frankly it’s an exhausted discussion and one that’s never...

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