Wednesday, July 26, 2017

Are You Marketing or Are You Digitaling? – HuffPost

Why have we given up Marketing for Digitaling? When was the last time you heard someone demand Marketing First? Yet, I cannot count how many times...

Are You Marketing or Are You Digitaling? – HuffPost

Why have we given up Marketing for Digitaling? When was the last time you heard someone demand Marketing First? Yet, I cannot count how many times...

HubSpot acquires Kemvi to bring more AI into its sales and marketing platform –...

TechCrunchHubSpot acquires Kemvi to bring more AI into its sales and marketing platformTechCrunchIt also proactively reaches out to verify leads. “Our vision has been...

HubSpot acquires Kemvi to bring more AI into its sales and marketing platform –...

TechCrunchHubSpot acquires Kemvi to bring more AI into its sales and marketing platformTechCrunchIt also proactively reaches out to verify leads. “Our vision has been...

HubSpot acquires Kemvi to bring more AI into its sales and … – TechCrunch

HubSpot is announcing that it has acquired Kemvi, a startup applying artificial intelligence and machine learning to help sales teams.A few months ago, Kemvi launched...

A Refresher on Marketing ROI – Harvard Business Review

A Refresher on Marketing ROIHarvard Business ReviewMarketing ROI is exactly what it sounds like: a way of measuring the return on investment from the...

Marketing-Mix Modeling: Leaping Over The Walled Gardens’ Gates – AdExchanger

AdExchangerMarketing-Mix Modeling: Leaping Over The Walled Gardens' GatesAdExchangerIn the last six months, both Facebook and Google have launched formal, public marketing-mix modeling (MMM) partnership...

Marketing-Mix Modeling: Leaping Over The Walled Gardens’ Gates – AdExchanger

AdExchangerMarketing-Mix Modeling: Leaping Over The Walled Gardens' GatesAdExchangerIn the last six months, both Facebook and Google have launched formal, public marketing-mix modeling (MMM) partnership...

Four Reasons Why Outsourcing Is Marketing’s Modern Solution – Forbes

ForbesFour Reasons Why Outsourcing Is Marketing's Modern SolutionForbesDecades ago, marketing was a slower and simpler process. Available avenues focused mostly on print and broadcast...

Four Reasons Why Outsourcing Is Marketing’s Modern Solution – Forbes

ForbesFour Reasons Why Outsourcing Is Marketing's Modern SolutionForbesDecades ago, marketing was a slower and simpler process. Available avenues focused mostly on print and broadcast...

Latest article

How to Drive New Feature Adoption with Kissmetrics

When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that...

Localized Digital Marketing: How Brands Like Airbnb And WeWork Are Leading The Way –...

ForbesLocalized Digital Marketing: How Brands Like Airbnb And WeWork Are Leading The WayForbesLocal businesses are some of the slowest to adapt to digital technologies...

The Most Discussed Issues on Facebook and Instagram in June [Infographic]

Facebook has released the latest version of its 'Hot Topics' report, which looks at the most discussed issues across The Social Network in June.