Thursday, December 13, 2018

VR Ads Can Be Marketing Gold For Selling ‘Premium’ Experiences 12/13/2018 – MediaPost Communications

VR Ads Can Be Marketing Gold For Selling 'Premium' Experiences 12/13/2018  MediaPost CommunicationsIf you're looking for a holiday gift for those people who have everything,...

Albany International Announces New Senior Vice President of Global Customers and Marketing – Associated...

Albany International Announces New Senior Vice President of Global Customers and Marketing  Associated PressROCHESTER, N.H.--(BUSINESS WIRE)--Dec 12, 2018--Albany International Corp. (NYSE: AIN) announces Rick Sharpe...

Marketing Day: Groupon voted YouTube’s top bumper ad, SMX West preview, IAB’s in-app ad...

Marketing Day: Groupon voted YouTube’s top bumper ad, SMX West preview, IAB’s in-app ad viewability  Marketing LandHere's our recap of what happened in online marketing...

Catalina files for bankruptcy as marketing dollars tighten – AdAge.com

Catalina files for bankruptcy as marketing dollars tighten  AdAge.comCatalina Marketing, historically known for doling out cash-register coupons, filed for bankruptcy to clean up its debt-plagued...

Boca West Children’s Foundation Offers Marketing Challenge to FAU AMA Students – PRNewswire

Boca West Children's Foundation Offers Marketing Challenge to FAU AMA Students  PRNewswireBOCA RATON, Fla., Dec. 12, 2018 /PRNewswire/ -- Boca West Children's Foundation (BWCF), which...

KPMG integrates Aprimo in its marketing transformation offerings – PPC Land

KPMG integrates Aprimo in its marketing transformation offerings  PPC LandKPMG today announced it has formed an alliance with Aprimo. Aprimo's platform supports a target operating...

Antioch will spend $236,900 on media marketing plan – East Bay Times

Antioch will spend $236,900 on media marketing plan  East Bay TimesThe Antioch City Council on Tuesday agreed to spend up to $236,900 on a six-month...

Promo Marketing Talks Tariffs and the Pantone Color of the Year – Printing Impressions

Promo Marketing Talks Tariffs and the Pantone Color of the Year  Printing ImpressionsPromo Marketing recently sat down with Brian Porter, senior VP of sales and...

4 partner marketing resolutions retailers must keep in 2019 – DigitalCommerce360

4 partner marketing resolutions retailers must keep in 2019  DigitalCommerce360Partner marketing includes working with affiliates, influencers, publishers and other brands to publicize your offers. In...

Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit – Marketing Dive

Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit  Marketing DiveAccenture has entered an agreement to acquire New York-based ad tech firm Adaptly,...

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Are stand-up comics the new-age marketing heroes? – YourStory

Are stand-up comics the new-age marketing heroes?  YourStoryThe overeaching goal of all marketing strategies is to connect with the audience and increase brand recall. Marketing...

Former GCH Retail’s marketing lead Saki Goh heads to Wipro Unza – Marketing Interactive

Former GCH Retail's marketing lead Saki Goh heads to Wipro Unza  Marketing InteractiveShe will report to CEO Sriram Krishnamurthy. More on her latest appointment here.

How to Determine if Your A/B Test is Statistically Significant

Vertical Measure’s Conversion Rate Optimization (CRO) team uses A/B testing to determine which recommended changes should be fully implemented on our website. We’ve developed...