Friday, March 24, 2017

The Advantages of Marketing Mix Models – eMarketer

The Advantages of Marketing Mix ModelseMarketerMost marketers rely on either marketing mix models or a form of attribution modeling to measure how effectively their...

Ten Takeaways on Entertainment Marketing From Variety’s Massive Summit – Variety

Marketing gurus from the film, television, and digital worlds were on hand for Variety‘s Massive Entertainment Marketing Summit on Wednesday at the Four Seasons...

Chili’s names new marketing chief – Nation’s Restaurant News

Nation's Restaurant NewsChili's names new marketing chiefNation's Restaurant NewsBrinker International Inc. has named Steve Provost as chief marketing and innovation officer of Chili's Grill...

Cane Creek names Bukoski marketing director – Bicycle Retailer

Cane Creek names Bukoski marketing directorBicycle RetailerFLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components has hired Luke Bukoski as its new director of marketing....

Cane Creek names Bukoski marketing director – Bicycle Retailer

Cane Creek names Bukoski marketing directorBicycle RetailerFLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components has hired Luke Bukoski as its new director of marketing....

How Targeted Marketing Can Improve Your Brand’s Efficiency – Entrepreneur

EntrepreneurHow Targeted Marketing Can Improve Your Brand's EfficiencyEntrepreneurBy its very nature, marketing is all about targeting the right customer for your product, and then...

Influencer Marketing Is Becoming an Essential Business Strategy (Survey) – Adweek

| 5 hours ago Influencer marketing is now an integral part of social marketing; it may even become an anchor for marketers trying to navigate around...

Influencer Marketing Is Becoming an Essential Business Strategy (Survey) – Adweek

| 5 hours ago Influencer marketing is now an integral part of social marketing; it may even become an anchor for marketers trying to navigate around...

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can...

Marketing Automation Meets ABM – MarTech Advisor

MarTech AdvisorMarketing Automation Meets ABMMarTech AdvisorMarketing automation is not new, and nor is account-based marketing. But, bringing the two together is creating a revolution...

Latest article

Facebook’s Testing Out a New, Advanced Local Search Feature

Facebook is testing out a new way to help people find local businesses, using their advanced data capacity to personalize the results.

Twitter’s Considering an Advanced Version of TweetDeck – for a Monthly Fee

Twitter is looking into the development of a new, advanced version of TweetDeck.

Social Media Marketing Tips to Help Small Businesses Stand Out – Business 2 Community

Social Media Marketing Tips to Help Small Businesses Stand OutBusiness 2 CommunityExpress gratitude: Consider ways to thank those who have contributed to the success...