Friday, November 16, 2018

Allocating marketing budgets in a changing retail landscape – Fourth Source

Fourth SourceAllocating marketing budgets in a changing retail landscapeFourth SourceSearch or social? TV or radio? Desktop or mobile? Today's retailers are faced with an...

Integrate Partners with LinkedIn Marketing Solutions to Enable B2B Marketers to Automate and Manage...

MarTech SeriesIntegrate Partners with LinkedIn Marketing Solutions to Enable B2B Marketers to Automate and Manage Leads in Real ...MarTech SeriesIntegrate, the leader in demand...

New York parents need better schools — not more ‘marketing’ – New York Post

New York PostNew York parents need better schools — not more 'marketing'New York PostHe gave a weak answer: better marketing. The chancellor seems to...

Inman Connect New York: Marketing Connect Video Recap – Inman.com

Inman.comInman Connect New York: Marketing Connect Video RecapInman.comWatch all of Inman Connect New York 2018's Marketing Connect sessions in one place, and learn from...

Marketing Day: Survey for digital agencies, new Instagram shopping features, AMP Story ads –...

Marketing LandMarketing Day: Survey for digital agencies, new Instagram shopping features, AMP Story adsMarketing LandEvery day, every month, every quarter, marketers are tasked with...

Voice search and local SEO: How to get started?

There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly...

It’s Time for Marketers to Stop Misrepresenting Fathers in Marketing as Bumbling and Inept...

AdweekIt's Time for Marketers to Stop Misrepresenting Fathers in Marketing as Bumbling and IneptAdweekBeing a positive male role model is a more nuanced endeavor...

This Photo-Sharing App Stands By an Authentic Marketing Experience – Entrepreneur

EntrepreneurThis Photo-Sharing App Stands By an Authentic Marketing ExperienceEntrepreneurThis Photo-Sharing App Stands By an Authentic Marketing Experience. A combination of social media tactics and...

How A Global Software Corporation Creates And Manages A Marketing Budget – Forbes

ForbesHow A Global Software Corporation Creates And Manages A Marketing BudgetForbesSAP is a global enterprise software firm with €23.46 billion in annual...

10 Tips for Hitting the Mark in Marketing – Channel Partners

Channel Partners10 Tips for Hitting the Mark in MarketingChannel PartnersDigital transformation has moved the channel from transactional marketing – creating awareness of and a...

Latest article

Talking Programmatic with…Oath – MobileMarketing Magazine

MobileMarketing MagazineTalking Programmatic with...OathMobileMarketing MagazineAt the start of the year we had four or five DSPs running, so this year has been about delivering...

Finding the Giant within Your Small Business – Forbes

ForbesFinding the Giant within Your Small BusinessForbesAs a result of this connection, these companies are able to adhere to the foundational marketing principle of...

AR And Social Media: Is Augmented Reality The Future Of Social Media? – Forbes

ForbesAR And Social Media: Is Augmented Reality The Future Of Social Media?ForbesConsidering how much AR is a part of social media today, the answer...