Sunday, May 28, 2017

Airbnb CMO Says Marketing Industry Can’t Wait Any Longer to Diversify Workforce – Wall...

Wall Street Journal (subscription)Airbnb CMO Says Marketing Industry Can't Wait Any Longer to Diversify WorkforceWall Street Journal (subscription)The home-rental site, which has struggled with...

Google Brings Machine Learning to Online Marketing Assessment – E-Commerce Times

E-Commerce TimesGoogle Brings Machine Learning to Online Marketing AssessmentE-Commerce TimesGoogle earlier this week unveiled Google Attribution, a tool that uses machine learning to measure...

Why Influencer Marketing Needs to Grow Up – AdAge.com

AdAge.comWhy Influencer Marketing Needs to Grow UpAdAge.comAccording to a recent survey by Traackr and Top Rank Marketing, 43% of companies report being in the...

Optimizing Content Marketing: 3 Ways To Growth Hack Your Blog Engagement – Forbes

ForbesOptimizing Content Marketing: 3 Ways To Growth Hack Your Blog EngagementForbesOne helpful thing to keep in mind when we're talking about the relationship between...

Optimizing Content Marketing: 3 Ways To Growth Hack Your Blog Engagement – Forbes

ForbesOptimizing Content Marketing: 3 Ways To Growth Hack Your Blog EngagementForbesOne helpful thing to keep in mind when we're talking about the relationship between...

Forget the marketing gimmicks: It’s time for colleges to cut costs. – Washington Post

Washington PostForget the marketing gimmicks: It's time for colleges to cut costs.Washington PostBut rather than always looking at the revenue side of the ledger...

FINANCIAL INDEPENDENCE GROUP – Charlotte Agenda

Charlotte AgendaFINANCIAL INDEPENDENCE GROUPCharlotte AgendaThe Marketing Copywriter will play an integral role within our marketing team, creating sophisticated and compelling content — working across...

How Data Helps Influence Reluctant Buyers

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features...

Need to Scale Faster? Align Your Sales and Marketing Teams – Inc.com

Inc.comNeed to Scale Faster? Align Your Sales and Marketing TeamsInc.comDuring my 20-year career in B2B, I've witnessed a disjointed sales and marketing team be...

Need to Scale Faster? Align Your Sales and Marketing Teams – Inc.com

Inc.comNeed to Scale Faster? Align Your Sales and Marketing TeamsInc.comDuring my 20-year career in B2B, I've witnessed a disjointed sales and marketing team be...

Latest article

Marketing for small business – Fairborn Daily Herald

Marketing for small businessFairborn Daily HeraldWe live in a world where communication is always happening and the “noise” is loud. Unfortunately, not a whole...

Iron Range marketing effort attempts to change views in Cities, Duluth – Hibbing Daily...

Iron Range marketing effort attempts to change views in Cities, DuluthHibbing Daily TribuneDULUTH — A new mining marketing publication was announced at a press...

Chamber to hear Citizens Bank official on social media marketing – The Exponent Telegram...

The Exponent Telegram (press release) (registration)Chamber to hear Citizens Bank official on social media marketingThe Exponent Telegram (press release) (registration)BELINGTON — Jessica Shaffer, the...