Friday, July 20, 2018

Music Is Key to Marriott’s Marketing Strategy, So Naturally It Launched a Global Music...

AdweekMusic Is Key to Marriott's Marketing Strategy, So Naturally It Launched a Global Music Festival for W HotelsAdweekLooking across all 30 brands there were...

Study: Marketers Want More Demographic Data—But Only If It’s High Quality – Adweek

AdweekStudy: Marketers Want More Demographic Data—But Only If It's High QualityAdweek“As audience data's importance continues to grow, sophisticated marketers are becoming more interested in...

Angels’ Mike Trout responds to Rob Manfred’s criticism about marketing; says ‘everything is cool’...

CBSSports.comAngels' Mike Trout responds to Rob Manfred's criticism about marketing; says 'everything is cool'CBSSports.comThe whole thing began when Manfred responded to questions about marketing...

Former Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your...

EntrepreneurFormer Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your BusinessEntrepreneurUnder Sculley's leadership in the 1970s and early '80s, PepsiCo's...

More Than A Trend: Meme Marketing Is Here To Stay – Forbes

ForbesMore Than A Trend: Meme Marketing Is Here To StayForbesThe downside to brand marketing on social media is that it often has low engagement....

Conversation Is The Key To Reboot Marketing – Forbes

ForbesConversation Is The Key To Reboot MarketingForbesThese marketing techniques may seem old-fashioned today, but in digital times, conversational marketing is having a renaissance. While...

‘The barrier to entry is zero’: Confessions of a social marketing exec on the...

'The barrier to entry is zero': Confessions of a social marketing exec on the crowded influencer marketing marketDigidayThe influencer marketing landscape increasingly looks like...

7 Ways Marketing Can Boost Your CX Performance – Customer Think

Customer Think7 Ways Marketing Can Boost Your CX PerformanceCustomer ThinkEverybody is talking about customer experience (CX), but like many other hot industry terms, it...

‘The Walking Dead’, ‘Jack Ryan’, Marvel & ‘Mayans MC’ Rule Comic-Con Marketing – Deadline

Deadline'The Walking Dead', 'Jack Ryan', Marvel & 'Mayans MC' Rule Comic-Con MarketingDeadlineBut out on the city's streets, the battle for eyeballs is already going...

How Netflix Is Spending Its Massive Marketing Budget – Motley Fool

Motley FoolHow Netflix Is Spending Its Massive Marketing BudgetMotley FoolNetflix (NASDAQ:NFLX) warned investors at the beginning of the year that it plans to increase...

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