Monday, September 24, 2018

7 Simple But Powerful Ways to Lower SaaS Customer Churn

If you’re like most SaaS managers, you’re committed to running and growing your business. But to do that, you need to ensure you’re meeting the...

How to Retarget the Middle of the Funnel in an Increasingly Form-less World

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things were...

Forget Guest Posting. Here’s Why Guest Podcasting is King.

You’ve probably heard the benefits of guest posting so many times you could rattle them off right now. Guest posting can bring you increased...

Papier, the stationery brand using partnerships, content marketing & events – Econsultancy (blog)

Papier, the stationery brand using partnerships, content marketing & eventsEconsultancy (blog)Perhaps more associated with cheap and cheerful thank you cards – stationery isn't exactly...

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can...

Podcasts: Your Next Great Marketing Channel, Or Just a Fad?

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking,...

What to Do When Your Sales Conversions Start Shrinking

Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales start declining,...

“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases. But...

Competitive Advantages Aren’t Enough. Your Business Needs a Moat.

Moats are ditches of water that surround castles. They’re the first-line of defense against intruders. Legendary investor Warren Buffett suggests you look at your business...

Marketing Day: Twitter pushes video content, Facebook fixed a bug, ideal target markets &...

Marketing LandMarketing Day: Twitter pushes video content, Facebook fixed a bug, ideal target markets & moreMarketing LandIt's a common concern for marketers and analysts...

Latest article

Digital marketing annual global spend nears US$100 bln: report – EJ Insight

EJ InsightDigital marketing annual global spend nears US$100 bln: reportEJ InsightGlobal annual spending on digital marketing is nearing the US$100 billion mark, according to...

We’re hiring: Help digital marketers advance their thought leadership

Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands Search Engine Land, Marketing...

Construct Digital flaunts new look, aims to play in the same league as the...

Marketing InteractiveConstruct Digital flaunts new look, aims to play in the same league as the 'big boys'Marketing InteractiveIndependent digital marketing agency Construct Digital has...