Wednesday, July 26, 2017

The REAL Impact of RankBrain on Web Traffic

We’re entering a new era of optimizing for search engines. And no, SEO is not dead. While many things stay the same in search, we can’t...

“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases. But...

WVU marketing students design game – The Dominion Post

WVU marketing students design gameThe Dominion PostMORGANTOWN — When Jody Crosno, an associate professor of marketing and the marketing Ph.D. coordinator at the WVU...

Augmented Reality: Marketing’s Trillion-Dollar Opportunity – AdAge.com

Augmented Reality: Marketing's Trillion-Dollar OpportunityAdAge.comAs traditional revenues from television advertising are beginning to erode, a new trillion-dollar industry is emerging that mandates brands be...

Marketing personalization startup Dynamic Yield adds $9M to its Series C, bringing it to...

Marketing personalization startup Dynamic Yield adds $9M to its Series C, bringing it to $31MTechCrunchDynamic Yield, which uses machine learning to help online marketers...

What SaaS Marketers Can Learn About Pricing From Menu Engineers

The food industry is a $5.32 trillion dollar business. The alluring profitability of the food business along with increasing competition has inspired a new...

CPG, TV Measurement Clients Fuel Nielsen Marketing Cloud’s Growth – AdExchanger

Nielsen’s specialty is media measurement, not mar tech.But a slew of new Nielsen Marketing Cloud wins may help change that perception. Despite the presence of...

Featured Snippets in Search ‘Build Near-Instant Credibility’: Glenn Gabe on How to Earn Them...

Featured Snippets in Search ‘Build Near-Instant Credibility’: Glenn Gabe on How to Earn Them in 2016 was originally published on BruceClay.com, home of expert...

Jacksonville’s Acosta marketing and packaging firm acquires Ohio-based company – Florida Times-Union

Florida Times-UnionJacksonville's Acosta marketing and packaging firm acquires Ohio-based companyFlorida Times-UnionAcosta Sales and Marketing, which specializes in consumer packaging and goods among other services,...

When ‘Fear’ Works & When it Backfires

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them....

Latest article

Web marketing expert to speak at Wichita event in October – Wichita Eagle

Wichita EagleWeb marketing expert to speak at Wichita event in OctoberWichita EagleMarcus Sheridan, a small business owner and web marketing expert, will speak on...

Roomba maker wants to sell its mapping data to tech giant – MobileMarketing Magazine

MobileMarketing MagazineRoomba maker wants to sell its mapping data to tech giantMobileMarketing MagazineRoomba iRobot, the company behind the Roomba robotic vacuum cleaner, has hopes...

Coca-Cola Axes Coke Zero for ‘Coca-Cola Zero Sugar’ – AdAge.com

Coca-Cola Axes Coke Zero for 'Coca-Cola Zero Sugar'AdAge.comBut the alterations seem as much about marketing as the liquid. By putting "Zero Sugar" in the...