Tuesday, May 22, 2018

The Great Debate: Is Influencer Marketing Worth The Investment? – Forbes

ForbesThe Great Debate: Is Influencer Marketing Worth The Investment?ForbesOn one side of the debate, there are marketers who swear by their influencer strategy. A...

How to Know If Your Content Marketing Just Isn’t Working

Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting...

Are Writers Expected to Do SEO? New WordPress SEO Tools to Support Content Writers

We’re in a time when writers carry a heavy responsibility. They produce the fuel for SEO and marketing strategies to keep sales funnels full. That’s...

How to Run a Cohort Analysis in Google Analytics

Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with your...

PR Pros Team Up To Help Brands Overcome Marijuana Marketing Challenges – Forbes

ForbesPR Pros Team Up To Help Brands Overcome Marijuana Marketing ChallengesForbesMore than 60 percent of Americans support marijuana legalization – a figure that has...

How to Boost Conversions With the Right Customer Insights

Today’s marketers are inundated with data. To stay ahead of the competition, your SaaS company must focus on customer insights to boost conversions. Push the...

The Challenges Of B2B2C Marketing In Major Corporations – Forbes

ForbesThe Challenges Of B2B2C Marketing In Major CorporationsForbesB2B2C marketing is one of the most challenging marketing environments. B2B2C entails a company selling to another...

Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First,...

Marketing and Sales Alignment in the Digital Era Must Be a Partnership in Process...

Marketing and Sales Alignment in the Digital Era Must Be a Partnership in ProcessMarTech AdvisorAs VP of Marketing at Prezi, Nadjya loves building all-star...

Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring

You’re tracking the big stuff. The ‘macro conversions’ like form submissions, phone calls, and product purchases. But lying in between those are micro-conversions, the critical yet...

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Brits face phone bill of thousands for World Cup trip to Russia – MobileMarketing...

MobileMarketing MagazineBrits face phone bill of thousands for World Cup trip to RussiaMobileMarketing Magazine“With the World Cup kicking off in less than a month...

Role of privacy in digital marketing – ITWeb

ITWebRole of privacy in digital marketingITWebWhat exactly does this mean for the digital marketing industry, and especially brands that rely on a well-rounded omni-channel...

From ideas to execution – how to make best-in-class mobile creative – MobileMarketing Magazine

MobileMarketing MagazineFrom ideas to execution – how to make best-in-class mobile creativeMobileMarketing MagazineIn fact one third of consumers blame the advertiser themselves for a...