Thursday, January 18, 2018

The Metrics Every E-Commerce Store Should be Tracking to Drive Growth

The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and...

6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs

A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people across the buyer journey. We...

Trigger Emails for Healthcare Marketing – Pharmaceutical Executive (press release) (blog)

Trigger Emails for Healthcare MarketingPharmaceutical Executive (press release) (blog)Deliver that news in a unique way to each clinician. Doctor A cares about KOLs, tell...

Here’s how MLB marketing and advertising departments are dealing with the cold stove –...

CBSSports.comHere's how MLB marketing and advertising departments are dealing with the cold stoveCBSSports.comWhile it seems baseball is revolving slowly enough as to threaten coming...

How to Manufacture Urgency to Blow through Conversion Roadblocks

We don’t need things. We might need a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But we...

Blackbaud Taps LaCour As Global Marketing Head – The NonProfit Times

Blackbaud Taps LaCour As Global Marketing HeadThe NonProfit TimesCatherine Cook LaCour was promoted to chief marketing officer at Blackbaud, Inc., overseeing global marketing and...

How Valuable Are Case Studies For Content Marketing? – Forbes

ForbesHow Valuable Are Case Studies For Content Marketing?ForbesJayson DeMers , Contributor I demystify SEO and online marketing for business owners. Opinions expressed by Forbes...

The ICO Marketing Mistakes All Tech Startups Are Making – HuffPost

HuffPostThe ICO Marketing Mistakes All Tech Startups Are MakingHuffPostThey're basically a crowdfunding mechanism to raise capital for startups in the blockchain/crypto space, where investors...

How In-App Messaging Converts Trial Users Into Paying Customers

Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful case studies,...

We Used the Latest Holiday Selling Data to Create These Cyber Monday Hacks

I’ve always been a little skeptical of Cyber Monday. It always felt a little forced. Black Friday is a media bonanza as well, but...

Latest article

Norwalk business wants to pay you for posting on social media – WTNH Connecticut...

WTNH Connecticut News (press release)Norwalk business wants to pay you for posting on social mediaWTNH Connecticut News (press release)(WTNH)–It's called Sigg-Pay and it's being...

Global consumer app spend exceeded $86bn in 2017, as over 175bn downloads were made...

Global consumer app spend exceeded $86bn in 2017, as over 175bn downloads were madeMobileMarketing MagazineThe Chinese app market came out on top of most...

How marketers can use AI to boost personalization in digital marketing – Bizztor

BizztorHow marketers can use AI to boost personalization in digital marketingBizztorCreate highly personalized digital experiences to drive engagement and sales: Today's millennial customers expect...