Wednesday, January 23, 2019

97% of Customers Read Online Reviews. Here’s How to Make Sure Yours are in...

When was the last time you tried a new restaurant without a recommendation? If you’re like me, it’s probably been a while. Everyone you’ve ever met...

Marketing Versus Sales: Metrics to Highlight Each Department’s Contribution To Revenue

So much has been written over the years about the “sales and marketing divide” – frankly it’s an exhausted discussion and one that’s never...

How to Evaluate the ROI of Branded Content

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average...

Avon apologizes after criticism mounts over anti-cellulite marketing campaign – PR Daily – PR...

Avon apologizes after criticism mounts over anti-cellulite marketing campaign - PR Daily  PR DailyThe company said it 'missed the mark' with a print ad that...

6 Google AdWords Hacks To Drive More Local Foot Traffic

Who said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase of over 4000 store...

4 Effective Tips to Create Customers for Life with the Perfect Onboard Messaging Sequence

The very beginning of any relationship is awkward. Do you think your customers feel that way about the beginning of their relationship with you? Because if...

What You Can Learn About PPC From Hollywood’s Big Budget Movie Campaigns

Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4 million...

How to Find Which Sites are Driving Retention

I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are...

How to Create a Growth Hacking Framework

Have you heard about the Fake It Hack? How about the Exclusivity Hack? The Aha Moment Hack? These are a few of the tactics you’ll...

“Why marketing needs to foster cross departmental relationships ” With MATRIXX Software founder Jennifer...

“Why marketing needs to foster cross departmental relationships ” With MATRIXX Software founder Jennifer Kyriakakis  Thrive GlobalWork cross functionally as much as possible. I think...

Latest article

Visa teams up with Ronny Chieng to push for mobile payments – Marketing magazine...

Visa teams up with Ronny Chieng to push for mobile payments  Marketing magazine AustraliaVisa has launched its latest *content* campaign starring Chinese-Australian actor Ronny Chieng...

Plutos Sama Holdings, Inc. Newest Acquisition, Vapiano, Pays It Forward to TSA Workers Impacted...

Plutos Sama Holdings, Inc. Newest Acquisition, Vapiano, Pays It Forward to TSA Workers Impacted by Government Shutdown  Associated PressRESTON, Va.--(BUSINESS WIRE)--Jan 22, 2019--The ongoing political...