Friday, July 20, 2018

Pay Attention to These 5 User Behaviors to Increase SaaS Customer Engagement

Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain your...

3 Lazy SEO Tips to Jumpstart Customer Acquisition

SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular...

25 E-commerce Experts Share Their Best Tips for Driving Repeat Sales Online

Whether you’ve been running an online store for 6 months or 6+ years, it’s a never-ending battle to win conversions. With average cart abandonment...

What You Can Learn About PPC From Hollywood’s Big Budget Movie Campaigns

Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4 million...

How to Build a Google Analytics Tracking Code

Need more input? Like Johnny Number 5 eats the Encyclopedia Britannica in the above clip from the 1986 gem “Short Circuit,” as optimizers we are constantly looking for more...

The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out that everyone (including you) wants...

How to Improve Your Social Media Strategy for 2017

If you’re a marketing professional, you can’t ignore the power of social media. When used correctly, it’s an important tool to increase web traffic,...

Beyond Email: How to Automatically Nurture Customers with Different Channels

Marketing automation = emails. Right? Well yes. But there’s so much more. Which is fortunate, considering it’s never been more difficult to reach customers through email. The competition’s...

5 Harsh Truths About Your Dismal Customer Engagement Rates

Engagement. Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience. Research...

A Cheat Sheet to Designing a Pricing Page that Converts

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without understanding...

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Hilton appoints Abdalla as vice president of social media marketing – Hotelier Middle East

Hilton appoints Abdalla as vice president of social media marketingHotelier Middle EastHilton has appointed Noha Abdalla as vice president of social media marketing. In...

4 Essentials of an Effective Integrated Marketing System – Customer Think

Customer Think4 Essentials of an Effective Integrated Marketing SystemCustomer ThinkThough the idea sounds nice, B2B marketers simply can't rely on a single piece of...

Effective Digital Marketing Awards – The Winners (Part 7) – MobileMarketing Magazine

MobileMarketing MagazineEffective Digital Marketing Awards - The Winners (Part 7)MobileMarketing MagazineTo achieve these objectives, the mobile arm of Havas Media, Mobext, devised a campaign...