Thursday, October 18, 2018

How IT and Marketing Can Avoid Becoming History’s Next Big Rivals – Adweek

AdweekHow IT and Marketing Can Avoid Becoming History's Next Big RivalsAdweekThe same goes for marketing and IT, even though these departments struggle to see...

Five Tactics to Improve Email Marketing for Your Legacy Brand – MarTech Advisor

MarTech AdvisorFive Tactics to Improve Email Marketing for Your Legacy BrandMarTech AdvisorEmail marketing is a tried and tested method of reaching out to your...

Brands—Even Those in ‘Boring’ Industries—Can Use Humor in Their Marketing – Adweek

AdweekBrands—Even Those in 'Boring' Industries—Can Use Humor in Their MarketingAdweekOver my decades in marketing and advertising, I've found that business people are often reluctant...

Boost your marketing – Lawn & Landscape

Boost your marketingLawn & LandscapeChristopher Yates, founder of Success Landscape Marketing, says when narrowing down a marketing strategy for your company, it's important to...

Agile Marketing: Five Tips To Do It Right – Forbes

ForbesAgile Marketing: Five Tips To Do It RightForbesAgile marketing purports to make marketing departments more effective by using agile software principles that allow marketers...

Digital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie – WWD

WWDDigital Download: Artists to Grab Bigger Slice of Influencer Marketing PieWWDDigital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie. Michael Jais, chief...

Marketer’s Brief: UK marketers curb spending amid Brexit, economic fears – AdAge.com

AdAge.comMarketer's Brief: UK marketers curb spending amid Brexit, economic fearsAdAge.comWelcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves...

Document clears Berkshire Gas of marketing misstep in Dalton – Berkshire Eagle

Document clears Berkshire Gas of marketing misstep in DaltonBerkshire EagleThe company shares the lists it compiles with its marketing department, which in turn contacts...

Proposed Rule Requiring Drug Prices in TV Ads Could Impact Marketing Strategies – Wall...

Wall Street JournalProposed Rule Requiring Drug Prices in TV Ads Could Impact Marketing StrategiesWall Street JournalPharmaceutical marketers already follow a stack of rules when...

Nebraska Tourism Commission unveils new marketing campaign – 1011now

1011nowNebraska Tourism Commission unveils new marketing campaign1011nowThe Nebraska Tourism Commission's new marketing campaign was unveiled on Wednesday at the Nebraska Tourism Conference. According to...

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Movers and Shakers: Kelkoo, Journey Further and Equiis Technologies – MobileMarketing Magazine

Movers and Shakers: Kelkoo, Journey Further and Equiis TechnologiesMobileMarketing MagazineThe mobile marketing industry is ever-changing, and that applies to the people as much as...

Brands—Even Those in ‘Boring’ Industries—Can Use Humor in Their Marketing – Adweek

AdweekBrands—Even Those in 'Boring' Industries—Can Use Humor in Their MarketingAdweekOver my decades in marketing and advertising, I've found that business people are often reluctant...

The who, how and why of app install fraud – MobileMarketing Magazine

MobileMarketing MagazineThe who, how and why of app install fraudMobileMarketing MagazineAlthough fraudulent app installs are a global problem for marketers, there is a notably...