The Disturbing Focus Of Juul’s Early Marketing Campaigns – Forbes
ForbesThe Disturbing Focus Of Juul's Early Marketing CampaignsForbesJackler says the company's marketing clearly appealed to youth, most overtly from mid-2015 to 2016, the year...
Four Key Marketing Ecosystem Trends – MediaPost Communications
Four Key Marketing Ecosystem TrendsMediaPost CommunicationsI have been fortunate enough to attend a few industry conferences over the last month in short succession, so...
Pinterest on visual search: key takeaways
We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search.
He talked...
Why AI Marketing Fails and How to Fix It – MarTech Advisor
MarTech AdvisorWhy AI Marketing Fails and How to Fix ItMarTech AdvisorI get asked frequently about why an investment in their time, energy and commitment...
Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest –...
Customer ThinkCustomer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create InterestCustomer ThinkIs your pool of marketing qualified leads drying up? Maybe...
How To Pick A Social Platform For Your Next Influencer Marketing Campaign – Forbes
ForbesHow To Pick A Social Platform For Your Next Influencer Marketing CampaignForbesWhile influencer marketing was once primarily a blog-based industry, there are now multiple...
SMBs: Simplify Your Marketing Strategies To Scale Your Success – Forbes
ForbesSMBs: Simplify Your Marketing Strategies To Scale Your SuccessForbesIt's no secret that marketing can be overwhelming at a small business. Both time and marketing...
Finding Your Muse: 12 Ways To Inspire Creativity For Marketing Professionals – Forbes
ForbesFinding Your Muse: 12 Ways To Inspire Creativity For Marketing ProfessionalsForbesI'm a part of a lot of online marketing groups, both paid and unpaid....
Marketing efficiencies top of mind for CXOs in 2019 – ZDNet
ZDNetMarketing efficiencies top of mind for CXOs in 2019ZDNetAdults in the U.S. now spend more than six hours per day listening to, watching, reading...
Don’t Underestimate The Power Of Interactive Content In Marketing – Forbes
ForbesDon't Underestimate The Power Of Interactive Content In MarketingForbesMarketers and agencies have taken notice of this quiz effect. We here at Float Hybrid recently...
Latest article
Menthol ban would undo years of marketing to African Americans – Marketplace.org
Marketplace.orgMenthol ban would undo years of marketing to African AmericansMarketplace.orgThe FDA has proposed restricting flavored e-cigarettes and banning menthol cigarettes, which are disproportionately smoked...