Wednesday, April 26, 2017

Inside Chase’s marketing strategy – Digiday

Inside Chase's marketing strategyDigidayIn the three years that Karna Crawford has been working at Chase, it's been going through some major changes. Crawford, the...

Jennifer Breithaupt Named Citi’s Global Consumer Chief Marketing Officer – Variety

Jennifer Breithaupt has been appointed Global Consumer Chief Marketing Officer at Citi, the company announced on Tuesday. In this role, Breithaupt will be responsible for...

How to Ride the Livestreaming Wave to Marketing Success – Entrepreneur

Live video marketing has become a must-do trend in the digital marketing community. Thanks to Snapchat, Facebook Live and other competing social media that...

3 Copywriting Mistakes That Could Be Hurting Your Free Trial Engagement (And How to...

Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a kid. So...

Marketing Presidency Shake-Up At Open Road … Again – Deadline

DeadlineMarketing Presidency Shake-Up At Open Road … AgainDeadlineIn what marks three presidents of marketing in one year, Open Road has moved Loren Schwartz into...

Marketing Presidency Shake-Up At Open Road … Again – Deadline

DeadlineMarketing Presidency Shake-Up At Open Road … AgainDeadlineIn what marks three presidents of marketing in one year, Open Road has moved Loren Schwartz into...

Open Road Taps Loren Schwartz to Replace Jonathan Helfgot as Marketing President – Variety

Open Road Films has shaken up its marketing operation, naming Loren Schwartz to replace Jonathan Helfgot as president of marketing. Schwartz will report directly to...

Mark Ritson: I long for the death of marketing clichés – Marketing Week

Marketing WeekMark Ritson: I long for the death of marketing clichésMarketing WeekIn a few brief years the discipline of marketing has been turned into...

6 Business Marketing Technologies Companies Must Know To Beat The Heat – ValueWalk

ValueWalk6 Business Marketing Technologies Companies Must Know To Beat The HeatValueWalkWhen there are tens of thousands of companies trying to sell various types of...

Five Ways to Make the Most of Video for Marketing – MarketingProfs.com (subscription)

MarketingProfs.com (subscription)Five Ways to Make the Most of Video for MarketingMarketingProfs.com (subscription)Marketing leaders must, too. From the tiniest startups in Silicon Valley (or in...

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How to Develop an Effective Social Media Marketing Strategy – JOSIC – Digital Intelligence

JOSIC - Digital IntelligenceHow to Develop an Effective Social Media Marketing StrategyJOSIC - Digital IntelligenceSocial media marketing certainly does great wonders to most businesses...

How Gratitude Advances Marketing And Business – Forbes

ForbesHow Gratitude Advances Marketing And BusinessForbesSeveral of the PR disasters I've examined most recently could have been solved or prevented with a single principle:...

Inside Chase’s marketing strategy – Digiday

Inside Chase's marketing strategyDigidayIn the three years that Karna Crawford has been working at Chase, it's been going through some major changes. Crawford, the...