Tuesday, July 17, 2018

The 3 Ms of Successful Direct Marketing Campaigns – Entrepreneur

EntrepreneurThe 3 Ms of Successful Direct Marketing CampaignsEntrepreneurYet most marketing remains product-centric, not customer-centric, and most marketing is very broad, vague, and generic, not...

Netflix Is Spending More on Marketing This Year Than Some of Its Rivals Are...

AdweekNetflix Is Spending More on Marketing This Year Than Some of Its Rivals Are on ContentAdweekIn its Q2 letter to shareholders Monday, the streaming...

Why Marketers Are Working With HR to Take Ownership of Company Culture – Entrepreneur

EntrepreneurWhy Marketers Are Working With HR to Take Ownership of Company CultureEntrepreneurAs personnel and brand become increasingly intertwined, marketing teams are taking more ownership...

Understanding The Natural Pull Of Transformative Travel Marketing – Forbes

ForbesUnderstanding The Natural Pull Of Transformative Travel MarketingForbesFor the past decade or so, travel marketing has been all about the experience, whether it's mountain...

How Marketing Can Build A Strong Relationship With Sales – Forbes

ForbesHow Marketing Can Build A Strong Relationship With SalesForbesGiven that this alignment of spirit is the very thing that binds two entities together, it...

Persuasive Marketing: How To Sway On-The-Fence Buyers – Forbes

ForbesPersuasive Marketing: How To Sway On-The-Fence BuyersForbesWhat I mean is that, yes, a company can develop effective marketing messaging with a focus on the...

‘Don’t drink and tweet:’ Lessons from the world’s top marketing and media executives –...

CNBC'Don't drink and tweet:' Lessons from the world's top marketing and media executivesCNBCFrom starting out in a career to managing social media and hiring...

Marketing: The Art Of Masterful Storytelling – Forbes

ForbesMarketing: The Art Of Masterful StorytellingForbesWhile marketing will never get someone to do something they don't want to do, at its core, marketing (and...

How Entrepreneurs Can Improve Their Influencer Marketing – Forbes

ForbesHow Entrepreneurs Can Improve Their Influencer MarketingForbesThat authenticity includes your influencer marketing strategy, regardless of whether you're running a startup or an established company....

Mention Me, the referral marketing platform, raises £7M led by Eight Roads Ventures –...

TechCrunchMention Me, the referral marketing platform, raises £7M led by Eight Roads VenturesTechCrunchMention Me, the London-headquartered referral marketing platform, has raised £7 million in...

Latest article

Instagram Leads as a Global Platform for Influencer Marketing – eMarketer

eMarketerInstagram Leads as a Global Platform for Influencer MarketingeMarketerInfluencer marketing is a powerful tactic that targets consumers where they already spend much of their...

Go Epic Health Signs Digital Marketing Agreement with Actionable Insights – GlobeNewswire (press release)

Go Epic Health Signs Digital Marketing Agreement with Actionable InsightsGlobeNewswire (press release)James Price, CEO of Go Epic Health, stated, “We are pleased to announce...

The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

Posted by MiriamEllisPhoto credit: Michelle Shirley What if a single conversation with one of your small local business clients could spark activity that would lead...